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Direct to Store Delivery (DSD) enables Coca-Cola and its partners to distribute immediatel, Lecture notes of Marketing

Coca-Cola operates an Automated Storage and Retrieval System in its business units. The units can contain and circulate over 30,000 pallets in their warehouses allowing finished products to supply. Additionally, ASRS eliminates the shortcomings of warehousing management by equipping business units to manage and track the inventory process until its delivery. Coca-Cola has also adopted robots and automation to its supply chain.

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UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS
1
COURSE SYLLABUS
1. General information
Course title
CROSS CULTURAL MANAGEMENT
Course code
Type of course
Compulsory
Level of course
Undergraduate (first cycle Bachelor)
Year of study
3th year
Semester
Semester 5
Number of credits
3 credits
Pre-requisites
Fundamentals of Management
Co-requisites
NA
Language of instruction
Bilingual (Vietnamese & English)
Level of using English
in instruction
Materials, slides, assignment, examination in English; giving lectures in Vietnamese
Name of lecturer
MA. Ngô Thanh Trà (Email: trant@uel.edu.vn)
Name of tutor
Class information
Location: Room B1.405 - Class K194081C;
Room A.402 - Class K194082C;
Room A.604 - Class K19408.
Time: Tuesday from 9.30 - 11.50 am (Class K194081C)
Tuesday from 12.30 - 14.50 pm (Class K194082C)
Thursday from 9.30 11.50 am (Class K19408)
2. Course Outlines
(Position of the course in the program curriculum; the main contents of the course)
This module aims to develop the awareness, skills and knowledge required by managers seeking to work
abroad as international executives. The module provides a key grounding in the nature of management in the
global context by increasing awareness and understanding of the soft skills in international management,
particularly those relating to cross-cultural management. The meaning of culture is explored by drawing on a
range of national cultural and providing a broad understanding of the international context in which
multinational corporations operate. In addition, the focus will be on the influence of national culture on aspects
of organization structure and how manage cultural diversity in organizations. Furthermore, a range of areas
such as communication, negociation, some aspects of international human resource across cultures will be put
into consideration.
3. Textbook, references and softwares
Textbook
[1] Luthans, Fred & Jonathans, P. Doh (2018), International Management: Culture, Strategy and
Behavior (10th ed.). McGraw-Hill.
[2] Marie-Joelle Browaeys & Roger Price (2015), Understanding Cross-Cultural Management (3rd ed.).
Pearson Education Limited. (ISBN 978-292-01589-7)
References
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FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

COURSE SYLLABUS

1. General information

Course title CROSS CULTURAL MANAGEMENT Course code Type of course Compulsory Level of course Undergraduate (first cycle Bachelor) Year of study 3 th^ year Semester Semester 5 Number of credits 3 credits Pre-requisites Fundamentals of Management Co-requisites NA Language of instruction Bilingual (Vietnamese & English) Level of using English in instruction Materials, slides, assignment, examination in English; giving lectures in Vietnamese Name of lecturer MA. Ngô Thanh Trà (Email: trant@uel.edu.vn) Name of tutor Class information Location: Room B1. 405 - Class K194081C; Room A. 402 - Class K194082C; Room A. 604 - Class K19408. Time: Tuesday from 9 .30 - 11. 50 am (Class K194081C) Tuesday from 12.30 - 14. 50 pm (Class K194082C) Thursday from 9. 30 – 11. 50 am (Class K19408)

2. Course Outlines

(Position of the course in the program curriculum; the main contents of the course) This module aims to develop the awareness, skills and knowledge required by managers seeking to work abroad as international executives. The module provides a key grounding in the nature of management in the global context by increasing awareness and understanding of the soft skills in international management, particularly those relating to cross-cultural management. The meaning of culture is explored by drawing on a range of national cultural and providing a broad understanding of the international context in which multinational corporations operate. In addition, the focus will be on the influence of national culture on aspects of organization structure and how manage cultural diversity in organizations. Furthermore, a range of areas such as communication, negociation, some aspects of international human resource across cultures will be put into consideration.

3. Textbook, references and softwares

Textbook [1] Luthans, Fred & Jonathans, P. Doh (201 8 ), International Management: Culture, Strategy and Behavior (10th ed.). McGraw-Hill. [2] Marie-Joelle Browaeys & Roger Price (2015), Understanding Cross-Cultural Management (3rd^ ed.). Pearson Education Limited. (ISBN 978- 292 - 01589 - 7) References

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS [ 3 ] Charles, W. L. Hill (2013). International Business: Completing on the Global Marketplace (9th^ ed.). McGraw Hill Educaiton. [Chapter 2 & Chapter 4] [ 4 ] Haghirian, P. (2012). Successful Cross-Cultural Management: A Guide for International Managers. Businss Expert Press, LLC. [5] Mead, R., & Andrews, T. (2009). International Management: Culture and Beyond (4th ed.). Chichester UK: John Wiley & Sons. [6] Velo, V. (2012). Cross-Cultural Management. Business Expert Press, LLC [7] Some websites for references: o Havard Business Review: https://hbr.org/ o Website about export markets of Australian trade committee – Austrade: http://www.austrade.gov.au/Export/Export-Markets/Countries ü Eg., search business information with China: http://www.austrade.gov.au/Export/Export- Markets/Countries/China/Doing-business#.VAtsQGDB4Vk o Website of The Runckel & Associates Consulting Company (Portland, Oregon, USA): http://www.business-in-asia.com/ ü Eg., search information for business trip to Asia: http://www.business-in-asia.com/businesstrip.html o [Tips]: Search by using some key words: doing business, business culture, business etiquette.

4. Course Purposes/Aims:

General Goals Gx Description Course Learning Outcomes Level capacity* G Acknowledge about culture and culture’s sensitivity in international business environment.

CLO 1 T 3

G2 Be able to carry a basic analysis of cultural differences. CLO 2 T 3 G Learn fundamental principles and acquire basic information on ways to build bridges between people from diverse cultures working together in an organization.

CLO 3 T 3

G

Increase their “cultural intelligence” in cross-cultural communication and negotiation.

CLO 4 T 3

  • (^) Based on CDIO initiative: I denotes for Introduce; T denotes for Teach; U denotes for Use Level capacity (Bloom scale)
  1. Knowledge level (Remember previously learned information)
  2. Comprehension level (Demonstrate understanding of the facts)
  3. Application level (apply knowledge to actual situations)
  4. Analysis level (Break down subjects or ideas into simpler parts and find evidence to support generalizations)
  5. Synthetics level (Compile component ideas into a new whole or propose alternative solutions)
  6. Evaluation level (Make and defend judgments based on internal evidence or external criteria).

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS CLO4.3. Develop approaches to international negotiations that respond to differences in culture.

T

CLO 5

Increase their “cultural intelligence” in motivation across cultures.

T

LO5.1. Explain the concept of motivation and consider some theories of motivation.

T

LO5.2 Understand the importance of job design, work centrality, and rewards in motivating employees in an international context.

T

CLO 6

Demonstrate an ability to present and raise questions for group assignments.

U PLO 3.2.

CLO 7

Demonstrate an ability to write reports in making group reports.

U PLO 3.2.

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

6. Course content (3 periods/week)

Week/Day Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Content Course Introduction Chapter 1. Culture and Cross Culture management 1.1. Define the term “Culture” Chapter 1. Culture and Culture management (cont.) 1.2. Determinants of Culture 1.3 Examine the impacts of Culture & Culture change in management. (GHW1) Chapter 1. Culture and Culture management (cont.) 1.4 Discuss objectives, challenges, and responses in Cross- cultural management. 1.5 Examine the strategic dispositions that characterize responses to different cultures. Chapter 2. Dimensions of culture 2.1 Identify the major dimensions of culture relevant to work settings Chapter 2. Dimensions of culture 2.1 Identify the major dimensions of culture relevant to work settings (cont) Chapter 2. Cultural differences in international business (cont) 2.2 Discuss cross- cultural differences and similarities in international business. 2.3 Review cultural differences in select countries and note some of the important strategic guidelines for doing business in each. Chapter 3. Culture in organization and diversity 3.1. Define concept and characteristics of organizational culture. 3.2. The interaction of national and MNC cultures CLOs CLO 1 CLO 1 CLO 1 CLO 2 CLO 2 CLO 2 CLO 3 Reading materials [1]: Chap 4 [2]: Chap 1 [1]: Chap 4 [2]: Chap 1, 6 [3]: Chap 2, 4 [1]: Chap 5 [2]: Chap 1 [1]: Chap 4 [2]: Chap 2, 5 [1]: Chap 4 [2]: Chap 2, 5 [1]: Chap 4 [2]: Chap 3, 4 [1]: Chap 6 [2]: Chap 7, 10, 12 Lecturer

  • Introduce Course Syllabus; GHW, IHW
  • Assign GHW1 (cross- culture business failtures or success)
  • Assign IHW (Determinants of culture)
    • Game: Determinants of culture
      • Assign IHW (Analyze cultural differences)
        • Assign GHW (business cultures of specific countries)
          • Assign GHW (characteristics of corporate culture)

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS Assessment DA, GHW2, FEX DA, FEX DA, FEX DA, FEX GHW3, FEX GHW3, FEX GHW3, FEX Notes: DA – Discussion Activties MEX – Mid-term exam FEX – Final exam GHW – Group Homework IHW – Individual Homework

7. Course Assessment

Assessment Component (Ax) Assessment Form (Ax.x) Proportion (%) Course Learning Outcomes (with level capacity)* (^) Criteria Assessment CLO 1 CLO 2 CLO 3 CLO 4 CLO 5 CLO 6 CLO 7 A1. Midterm A1.1. Midterm exam 10% P^ (T1, T2)^ P^ (T1, T2)^ Test BankLecturer’s A2. Process A2.1. Individual Homework 1 5%^ P^ (T1)^ Appendix^1 A2.2. Individual Homework 2 5% P (T1, T2) Appendix 1 A2. 3. Group Homework 1 5%^ P^ (T2)^ Appendix^2 A2. 4. Group Homework 2 5% P ( T 3 ) Appendix 3 A2. 5. Group Homework 3 10 %^ P^ (T3)^ P^ (U)^ P^ (U)^ Appendix^4 A2. 6. Discussion Activities 10% P (T1, T2) P (T1, T2) P (T1, T2) P (T1, T2) P (T1, T2) Appendix 5 A3. Final A3.1 Final exam (Quizzes & Essay) 50%^ P^ (T3)^ P^ (T3)^ P^ (T1,^ T2)^ P^ (T3)^ P^ (T3)^ Lecturer’s Test Bank Total 100% Notes for Final Exam:

  • Materials for Final Exam come from lecture slides, textbooks and related to the “Gung Ho” (1986) movie as well. Downloadable link for Vietnamese subtitles: https://drive.google.com/drive/u/2/folders/1UOYDlcXWxGUoE1jvCLsyEcY016Dpm1Zs

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

8. Teaching and Learning Activities

Delivery mode Teaching and Learning Activities Course Learning Outcomes CLO 1 CLO 2 CLO 3 CLO 4 CLO 5 CLO 6 CLO 7 Direcct learning Lecture P P P P P Discussion Activities P^ P^ P^ P^ P Group Presentation P P P P P Self-Study Self-Directed Learning P^ P^ P^ P^ P Individual Homework P P Group Homework P^ P^ P^ P^ P

9. Total Student Learning Time (SLT)

Delivery mode Teaching and Learning Activities Number^ Duartion (hour) Workload (hours) Direct learning Lecture 12 1,67 20 Discussion Activities 12 0,83 10,0 37, Presentation 3 2,5 7, Self-Study Self-Directed Learning 15 3 45 Do individual homeworks 2 6 12 87 Do group homework 3 10 30 Midterm Exam Do the midterm test 1 0,5 0,5 0, Final Exam Do the final test 1 1 1 1 Total workload 126 Total workload/ 28 hours 4, ECTS of the course 4, Note: 1 period = 50 minutes = 5/6 hour = 0,83 hour

10. Other additional information:

DEAN OF FACULTY

Huynh Thi Thuy Giang

HEAD OF DEPARTMENT

Ngo Thanh Tra HCMC, 14 February 2022 LECTURER Ngo Thanh Tra

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Appendix 3 – Rubrics for Group Homework 2

Purpose: This assignment aims to help you explore the characteristics of corporate culture. Choose

any company/organization you like and describe about the characteristics of organizational culture.

Format: The assignment can be carried out in MS. PowerPoint/Keynotes (with no more than 35

slides ) or video clip (with no longer than 5 minutes ).

Evaluation Criteria 9 - 10 7 - below 9 5 – below 7 Below 5 Presentation Visuals (20%) Visuals are creative, attractive, well prepared, informative, and effective. Visuals are well prepared, informative and effective. Some visuals are well prepared, informative and effective. Most visuals are not well prepared, informative and effective. Presentation style (10%) Presenters speak clearly, easily to understand, and communicate to the entire audience. They do an outstanding job in the speaking aspect of the presentation Presenters generally speak clearly, easily to understand, and communicate to the entire audience. They have very few errors in speaking or communication Presenters speak clearly, but difficultly to understand, and speak to only part of the audience. Presenters speak unclearly, difficultly to understand and have very poor communication. Content Coverage (30%) Information is presented in the well-organized way. Main points are shown fully on time. Information is generally presented in an organized way. Main points are shown fully on time. Information may be only partially organized and one of main points is not presented on time. Information is presented in a disorganized way and many main points are not presented on time. Group Coordination ( 1 0%) All group members participate equally. All group members participate. Some group members participate Only 1 or 2 group members participate Answering the questions (20%) All the answers go directly to the questions and show a clear understanding of group members about the subject Most the answers go directly to the questions and generally show a clear understanding of group members about the subject Some answers go directly to the questions and show unclear understanding of group members about the subject Almost the answers do not go directly to the questions and show unclear understanding of group members about the subject Contribution for other group presentation (10%) This part is counted individually. The person has the highest time of discussion (asking questions, idea sharing.. for other group presentations will have the highest mark of 10 for this criterion).

Appendix 4. Rubrics for Group Homework 3 (GHW 3 )

Purpose:

Criteria Proportion Grade Standard Group report 5 0% Rubrics for Group Report (Appendix 4A) Presentation 3 0% Rubrics for Presentation (Appendix 4B) Gameshow for listeners 2 0% Rubrics for the gameshow (Appendix 4C)

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

This assignment aims to help students explore the differences in business culture among different

countries from different continents: Asia, Northern Europe, Western Europe, Oceania, Africa, North

America, South America.

Format & structure:

Format: The report is documented in A4 pages with Times New Romans in font style, 12pt in font

size, 3 cm left, 2 cm right, 3 cm top, and 3 cm bottom in margins.

  • Each country is reported by each group. A hard copy of assignment report is submitted at class

on presentation date and a soft copy (word/pdf) is sent to lecturer via email before ONE week.

(Late submission is deducted by 30%).

  • The group also need to prepare presentation & questions for audiences with small gifts for

correct answers.

  • The assignement report should be no longer than 25 pages (A4 size, Times New Roman font

12, Multiple 1.3 aligned, 6pt paragraph spacing), including main content, tables, graphs (if

applicable).. (Not including annexes and references).

Structure:

The report is remarked on the scale of 100 points, which will then be assigned a 10-point scale to

calculate the final score.

  • Cover page (topic title, group number, name and age of each member)
  • Main content
  • References

The main content of the report includes:

1. Introdution of the national overview (30 points):

  • Geographic location
  • Natural conditions
  • Demography (population, ethnicity, ethics / religion, language)
  • Social structure
  • Political conditions
  • Economic conditions
  • Education

2. Notes on differences in national business culture (70 points)

Depending on specific country, the differences may be:

  • Key values in business
  • Business norms: Include customs (dress codes, greetings, greetings, handshakes, business

cards, gift giving, courtesy in the table); attitudes toward time, the use of sign language ...)

& customary.

  • Organizational structure of the company
  • Notes in business negotiation
  • Promotion, motivation
  • Leadership
  • Other notes (if any)

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS questions (20%) directly to the questions and show a clear understanding of group members about the subject directly to the questions and generally show a clear understanding of group members about the subject directly to the questions and show unclear understanding of group members about the subject do not go directly to the questions and show unclear understanding of group members about the subject Contribution for other group presentation (10%) This part is counted individually. The person has the highest time of discussion (asking questions, idea sharing.. for other group presentations will have the highest mark of 10 for this criterion). Appendix 4 C. Rubrics for Gameshow Criteria 9 - 10 7 - below 9 5 – below 7 Below 5 Operation (50%) Attract all the audiences to join Attract the major of the audiences to join Attract a half of the audiences to join Attract only some audiences to join. Question content (50%) Questions cover all the report content Questions cover 70- 90% of the report content Questions cover 50- 70% of the report content Questions cover less than 50% of the report content Appendix 5 - Rubrics for Discussion Activities. The grading for discussion activites will be collected through surveys or discussion questions during the class time. The person has the highest time of discussion will have the highest mark of 10 for this criterion.