DIGITAL
MARKETING
TOOLKIT
June 2019
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community
Ask the community for help and clear up your study doubts
University Rankings
Discover the best universities in your country according to Docsity users
Free resources
Our save-the-student-ebooks!
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
Digital Marketing Tools and Resources: A Comprehensive Guide, Summaries of Digital Marketing
A curated list of digital marketing tools and resources, categorized by their function. It includes both free and paid tools, with a focus on practical applications. The document highlights key features, benefits, and examples of each tool, making it a valuable resource for digital marketers and those interested in learning about the field.
Typology: Summaries
2023/2024
1 / 18
This page cannot be seen from the preview
Don't miss anything!
Related documents
Partial preview of the text
Download Digital Marketing Tools and Resources: A Comprehensive Guide and more Summaries Digital Marketing in PDF only on Docsity!
DIGITAL
MARKETING
TOOLKIT
June 2019
ESSENTIAL TOOLS
EVERY DIGITAL
MARKETER NEEDS
As a trainer, public speaker and lecturer I deliver a lot of digital marketing talks. One of the most popular elements of these talks is often the tools and websites that I point out along the way. People often ask for a list of these tools and over the years I have created a number of blog posts and podcasts to point out these tools.
However the tools change, some disappear and there are always new ones appearing. For this reason I’ve decided to put together this list. I’ll keep it updated and will aim to add new tools that I think are worthy of inclusion as I come across them.
Daniel Rowles
Digital Marketing Toolkit
DATA, INSIGHTS AND BLOGS
To get your digital marketing strategy right, you need to
understand your market and your target audience.
These tools will give you the insights you need to plan
effectively.
GRAFITI.IO
http://beta.grafiti.io/
A Graph and Chart specific search engine, useful for doing statistical research on any given topic.
GLOBAL DIGITAL STATISTICS 2019
https://wearesocial.com/blog/2019/04/the-state-of- digital-in-april-2019-all-the-numbers-you-need-to-know
Set of free statistics around digital usage and adoption globally produced by agency We Are Social. It includes data broken down by region and country and is beautifully presented.
STATISTA
www.statista.com
Great source that compiles together stats and facts from a huge number of sources into one place. Allows you to download the stats and charts in various formats. Free trial and then paid subscription, but can save a lot of time on research.
THINK WITH GOOGLE
www.thinkwithgoogle.com
Comprehensive collection of free case studies, reports and insights and tools looking at digital marketing globally. The “Planning Tools” section is the most useful, hosting a range of brilliant tools like Google Trends and Our Mobile Planet, both of which are highlighted.
THE DIGITAL MARKETING PODCAST
https://itunes.apple.com/gb/podcast/digitalmarketing- podcast/id373596600?mt= Target Internet’s own, ad free, iTunes top 10 business podcast. Over 200 episodes already available and new ones added every week.
TARGET INTERNET
www.targetinternet.com Our website and home of the free Digital Marketing Podcast as well as blog and a range of free reports and guides.
DIGITAL SKILLS BENCHMARK
https://www.targetinternet.com/benchmark-digital- marketing-skills-assessment/ Assess your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. The tool then outputs a free (with premium option) training plan full of learning, blogs, videos and podcasts.
HUBSPOT MARKETING LIBRARY
www.hubspot.com/resources A company really doing what they preach (and sell) by generating fantastic content to help sell their great tool. Amazing range of blogs, resources an guides across a range of digital marketing topics, with a B2B slant.
Target Internet
UBBERSUGGEST
https://neilpatel.com/ubersuggest/
Ubersuggest helps you generate keyword ideas for your content marketing strategy and production. This free tool includes keyword research tools, website SEO audit as well as content idea generation and a useful backlink checker all for free.
SEM RUSH WRITING ASSISTANT
http://bit.ly/2K1nWSe Powerful writing assistant tool which enables you to fine tune your writing for maximum SEO visibility. Available as a standalone tool, Wordpress plugin or Google Docs add-on.
GOOGLE TRENDS
www.google.co.uk/trends
Demonstrates trends in search over time in Google. Can be interrogated by search term, location and date range. Use the “Explore in depth” option from the homepage. A free tool and no Google account required.
LINK EXPLORER
moz.com/link-explorer
Tool that analyses the quantity and quality of links to a website for SEO purposes (formally called Open Site Explorer). Part of the MOZ website that offers a range of paid for SEO tools. However Link Explorer can be used for free 10 times a month and requires a free MOZ account.
KEYWORD PLANNER
adwords.google.com/KeywordPlanner
Keyword research tool that is part of the Google PPC system. Tells you the volume of searches within Google for a particular search term and shows search variations. Also shows various PPC specific data, like suggested big cost, but can also be used for SEO purposes. Requires Google Adwords account (free), but no budget spend is required.
ANSWER THE PUBLIC
www.answerthepublic.com A great free tool that takes the data from Google and Bing auto-complete suggestions and gives you a visual map of questions and prepositions related to a word or phrase. Great intro screen as well!
GOOGLE SEARCH CONSOLE
www.google.com/webmasters/tools The Google Search Console (formally called Webmaster Tools) offers a range of options for improving your website and includes many factors that can help with SEO. Once the Search Console is setup, you can connect it to your Google Analytics account and get increased visibility of search terms that people are using to find your website. You can find details on getting Google Analytics and Search Console working together here: https://support.google.com/analytics/ answer/1308617?hl=en
COMMERCIAL SEO TOOLS (2019 UPDATE)
www.targetinternet.com/seo-tools-comparison-raven- seomoz-buzzstream/ There are a wide range of commercial SEO tools available that offer functionality like keyword research a rank checking. We have compiled a review of these tools which is updated 2/3 times a year. Please be aware this report has some affiliate links (meaning we get a commission on a few of the tools). They are however independent and unbiased reviews.
SE RANKING
http://seranking.com Great rank checking tool that is very easy to use. Allows you to monitor your ranking positions across all major search engines and has a range of useful features like an API, white labelling of reports and a PHP version. It also offers website auditing and back-link monitoring.
Target Internet
SOCIAL MEDIA & CONTENT
Social media can be a highly effective part of your digital
marketing strategy, but it can also be massively time
consuming. These tools will help you plan, implement and
improve your social media efforts efficiently.
LIBSYN
www.libsyn.com
Podcast hosting and publishing service that provides full management and reporting.
SOCIAL MEDIA GOVERNANCE
https://bit.ly/Social-Governance
Hundreds of example social media policies and guidelines. This is an archive version of the webpage.
WHO UNFOLLOWED ME
who.unfollowed.me
Allows you to see how many users have unfollowed you on Twitter. Depressing but useful to judge if you’re Tweeting too much or not on the appropriate topics for your audience.
TWERIOD
www.tweriod.com
Free tool (with low cost payment option for repeat usage) that analyses your Twitter audience and works out the most impactful time of day for you to Tweet.
WORDPRESS
www.wordpress.org
The downloadable version of the free open source blogging platform. It should not just be seen as a blogging platform but as a very effective Content Management System.
THEMEFOREST
www.themeforest.net Fantastic source of Wordpress themes to change the look and feel of any Wordpress website. Themes cost around US$40-US$60.
BEACON
https://beacon.by A tool that transforms blogposts into great looking templated PDFs. Can be customised and supports most web fonts.
PLACE IT & MOCK UPS JAR
https://placeit.net & https://mockupsjar.com Both allow you to create mock ups of your screenshots and logos onto a desktop, laptop, iPhone, iPad, etc. They even have billboards, tshirts and videos that you can drop onto.
FLAT ICON
www.flaticon.com All the icons you can possibly need. Can be exported in lots of different formats and in any colour you want. All for just $8 per month.
PIKTOCHART
piktochart.com Infographic templates that you can adapt to your content. Free trial and paid subscription.
EMAIL, AUTOMATION &
PERSONALISATION
Effective email is all about triggering the right
communications at the right time, and not ’blasting ‘ your
contacts. These tools will help your personalise and
automate targeted communications.
ONLINE ADVERTISING
These tools will give you the creative insights and
inspiration you need to create effective online advertising
campaigns.
ADESPRESSO FACEBOOK AD GALLERY
http://adespresso.com/ads-examples/ A creative resource from Google highlighting great examples of online advertising using rich media campaigns.
RICH MEDIA GALLERY
www.richmediagallery.com/
A selection of the best Facebook ad examples handpicked by top experts. See what other advertisers (and your competitors) are doing and get inspiration for your Facebook Ads campaigns!
IAB AD GUIDELINES
www.iab.com/newadportfolio
Guidelines set out by the Internet Advertising Bureau for the standard dimensions, load times and file sizes of display advertising.
GOOGLE PROGRAMMATIC GUIDE
https://www.thinkwithgoogle.com/intl/en-ca/marketing- resources/programmatic/
Part of Think Google, a regularly updated library of display advertising reports and case studies.
MOAT
www.moat.com
Monitor the ads that brands are running online and review the creative.
MOBILE PHONE EMULATOR
www.mobilephoneemulator.com
Simulate what your website will look like on various mobile devices for free.
MOBILE FRIENDLY TEST
search.google.com/test/mobile-friendly
Google tool that will analyse your website to see how well optimised it is for mobile users and give you pointers if it isn’t. Important tool to use as Google does not prioritise websites in its rankings that are not mobile optimised.
MICRO-MOMENTS
www.thinkwithgoogle.com/collections/micromoments. html
Lots of free data and insights from Google that profiles how mobile devices are used in different ways and how this generates “micro-moments”.
APP STORE OPTIMISATION
buildfire.com/ultimate-guide-to-app-store-optimization Straightforward guide to app store optimisation from the Buildfire blog.
QR CODE GENERATIOR
www.qr-code-generator.com If you are going to use a QR code (users will only use them if you give them a very good reason to) then you can use Google’s URL shortener to generate them for free.