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Why study Digital Marketing Strategy + Campaigns. At RMIT Online, we have a suite of courses to provide you with the skills to tackle the world of digital ...
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Industry partners:
P R I C E : $1,782 GST inc. (save 10%)
There are no prerequisites.
Online study, including interactive videos, assignments, prescheduled webinars, and a 1:1 online session with mentors and industry experts.
You can enrol online at any time, the whole process only takes few minutes.
Our Digital Marketing Strategy + Campaigns
bundle is best suited for:
· Junior marketing professionals working on the client side for a
medium/large enterprise eg. marketing assistant/co-ordinator/ exec/associate/specialist.
· Return to work mid-senior level marketing professionals working
on the client side for a medium/large enterprise
· An entrepreneur with a startup or side hustle, including small
business owners
Who this bundle is for
BUNDLE OVERVIEW
In today’s dynamic and ever-evolving digital age, it’s crucial for businesses to
generate brand awareness, engage with their audience, and generate revenue
in order to achieve their organisational objectives. In order to achieve these
goals, marketers and businesses must learn how to develop a well-structured
go-to-market plan, as well as undertake the necessary steps to successfully
launch their campaigns.
By the end of this bundle, you will be able to:
· Identify and articulate critical customer audiences
· Evaluate fundamentals of effective SEO and SEM
· Identify critical components of paid and organic social media marketing
· Design and develop digital marketing strategies using key digital
tactics and techniques
· Identify campaign goals, audience, and key channels for success
· Set up tracking and campaigns
· Evaluate campaign and optimise performance
· Find efficiencies and best practice with automation, integration,
and overcome common marketing problems
Global digital marketing spend is expected to be US$617 billion in 2020
( WO R L D A DV E R T I S I N G A N D R ES E A R C H C E N T E R , 20 20 )
60% of marketers say that inbound is their highest quality source of leads
( H U B S P OT, 2018 )
Why study Digital Marketing Strategy + Campaigns
BUNDLE OVERVIEW
Digital credential
The cutting-edge skills you’ll learn are rigorously assessed and recognised by both a leading university and key employers in the field of study through a digital credential.
Connect with industry
Our courses are designed with high profile partners to ensure you’re job ready, learning practical skills that align with industry best practice.
Real world skills
Our project-based assessments mean you’ll roll up your sleeves and create a project for a real world business scenario, allowing you to see the immediate impact of your learning within your organisation.
100% online flexible learning
The freedom of online learning means you can study whenever you want, wherever you want, in a manner that suits your work and lifestyle.
Collaborative online experience
Never feel like you’re studying alone and feel supported with our team of expert industry mentors, SMEs, and the learner success team.
RMIT Online is for students who want real world training
from industry professionals. We call this the RMIT Online
edge. Get ready to sharpen those skills.
Why study with RMIT Online
THE RMIT ONLINE EDGE
Implementing Digital Marketing Campaigns
Master the latest digital marketing tools including Facebook, Google Ads
and Google Analytics.
WHAT YOU’LL LEARN
M O D U L E 1
Getting started with a digital marketing
campaign
Milestone: Write a campaign brief and digital media plan
M O D U L E 3 Search and display
Milestone: Create a Google Ads campaign
M O D U L E 5 Email and retargeting
Milestone: Create a campaign ecosystem
M O D U L E 2 Setup a digital marketing campaign for success
Milestone: Create a digital hub
M O D U L E 4
Social media marketing
Milestone: Determine which social channels to use
M O D U L E 6 Report, analyse, and interpret
Milestone: Finalise your campaign
Who’s supporting you
Just because it’s online, doesn’t mean you’re on your own. RMIT Online’s
support network includes 1:1 feedback from our industry mentors, real-world
insights, and study support from our learner success team. Here are those who
may be part of your support team, ready to help you every step of the way.
LEARNING SUPPORT
Learner success team
Our learner success team are here to help you with 1: coaching, tips on how to successfully study online, and any questions or concerns you may have.
Expert industry mentor Stephen Graham
Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Stephen Graham, Strategy Director at Isobar. Stephen is a digital and marketing strategist with over a decade of experience working with some of Europe and Australia’s biggest brands on digital strategy, campaigns, content marketing, automation, ecommerce, conversion rate optimisation, data and analytics.
Subject matter expert Martin Carlill
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is managing director for Overdose Digital. Martin is a digital marketing expert with over 19 years’ experience in inbound marketing strategy, website development, eCommerce, digital strategy, social media, SEO & SEM and content marketing.
Isobar is a global agency that delivers experience-led transformation, powered by creativity. Isobar solve complex business challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.
Tigerspike is a digital services company driven to improve people’s lives through technology. Focusing on strategy, experience design, software development and systems integration, Tigerspike’s work focuses on five key values; transparency, resilience, problem solving, energy, and curiosity.
The REA group is a global online real estate advertising company, aiming to help customers will all aspects of their property experience – not just buying, selling, and renting. REA provides the most up-to-date property news, renovation tips, lifestyle content, and property estimates.
Adobe is a computer software company that creates multimedia and creativity software products to help their customers and clients deliver exceptional digital experiences.
Bundle_DMS+C_V06 | Last modified: November 26, 2020 3:37 PM
For more information about the course, head to our FAQ page.
If you have any questions about payment and enrolment, please get in touch via our contact form, or talk to our team directly 1300 145 032
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