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The steps to create an effective communication plan, including specifying goals, identifying target audiences, crafting key messages, determining communication strategies, developing a dissemination and outreach plan, creating a timeline, and measuring results. It provides examples and questions to help guide the process.
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We all know the importance of effective communication. Developing a communication plan is one way to help ensure your communication efforts are strategic, coordinated, and consistent. A strong communication plan can help you get your message out and achieve your goals.
Follow these seven steps to develop an effective communication plan:
Specify goals
What do you hope to accomplish through your communication efforts? List the overarching goals for your communication plan. These goals should align with and support your project goals.
Identify target audiences and objectives
Which stakeholder groups—or target audiences —are you trying to engage? For example: