DECA CHAPTER STRATEGY, Study Guides, Projects, Research of Communication

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DECA

CHAPTER

STRATEGY

DECA

CHAPTER

STRATEGY

Strategy is essential to any successful enterprise

and entrepreneurial leader. How people, ideas

and resources come together to achieve

results for stakeholders is the key job of the

DECA executive leader. Understanding the

core elements of a successful DECA Chapter

Strategy is the first step toward realizing the full

potential of your chapter. And, the first step of

strategy is understanding and believing in the

importance of the mission.

strat·e·gy [stráttəjee] definition: planning in any field: a carefully devised plan of action to achieve a goal, or the art of developing or carrying out such a plan

DECA CHAPTER STRATEGY definition: The masterful alignment of fantastic advisors and talented emerging leaders who enthusiastically bring together the right people at the right time with the right resources to achieve awesome results!

DECA GOALS

We all have big dreams of what we want to achieve in our lives and in our DECA

chapters. Setting measurable goals helps bring definition to those dreams. This

definition allows you to better explain what you want to accomplish, coordinate

your team efforts, track your progress, inspire your team members, and

continue refining your action plans to increase chances of success.

GOAL SETTTING RANGE DECA GOALS reflect a corporate style of goal setting. Corporate goal setting assigns a goal range or “targets” that everyone is striving to achieve. Setting ranges of success for goals helps define the “base line” expectation as well as the next progressive levels of success the chapter is aiming to achieve. Goals are like a map on your chapter’s success journey. They tell you where you are currently, define your ultimate destination, and show your milestones or rest stops along the way.

Instructions: The DECA GOALS is a menu template for chapter goal setting. You do not need to set all of these goals! Instead follow these steps:

• Review the list of goals with your Advisor and DECA Executive Team.
• Choose the goals most relevant for your chapter this year by place an “X” next to that menu item
• Once you’ve selected your chapter’s goals, establish a range of success for each of them using these levels as guidance: - Duty = Absolute lowest level of success your chapter will accept - Exceptional = The real goal you are seeking as a team - Champion = Your chapter’s “stretch goal” which would place your chapter among the DECA elite
• Once you’re done setting the goals, use the “Actual” column to write down your current level of achievement and track your chapter’s progress at each DECA Executive Team meeting throughout the year

X CHAPTER GOALS DUTY EXCEPTIONAL CHAMPION ACTUAL

X MEMBERSHIP Student Members Alumni Members Professional Members Total Chapter Members X LEADERSHIP DECA Membership Campaign DECA Advocacy Campaign DECA Promotional Campaign DECA Global Entrepreneurship Week Campaign DECA Community Service Campaign Attendees at DECA Region Leadership Conference Attendees at Career Development Conference Attendees at International Career Development Conference Total Chapter Hours of School/Community Service Funds Raised for School/Community Service Total Number of DECA Scholarship Applications Number of cumulative hours of training for members Total Career / Leadership Training Activities Held in the Chapter X CAREER DEVELOPMENT Number of Idea Challenge Teams Number of Stock Market Game Teams Number of Entrepreneurship Challenge Teams Number of FIDM Challenge Teams Number of Finish Line Challenge Teams Number of Virtual Business Challenge Teams Enterered Number of Finalists at Career Development Conference Number of Top 3 Winners at Career Development Conference Number of Top 3 Winners at District Career Development Conference Number of Finalists at District Career Development Conference Number of Competition Qualifiers to ICDC Number of Mini-Awards/Finalists at ICDC Number of Top Ten Winners at ICDC

DECA GOALS WORKSHEET

ELEMENT DEFINITION

DECA MISSION

AREA

The core goal areas begin with your DECA mission

and positions : ____________, Career Development,

____________, Finance, and ____________.

GOAL VISION STATEMENT

What does success “look like” for each Goal Area?

See the ____________ first!

EXECUTIVE

TEAM LEAD(S)

Who is the team member in charge of this goal?

Begins with your ____________ & ____________

from the DECA Executive Team

KEY PROJECT INITIATIVES

What activities and initiatives will you do to achieve

your goal? The initiatives make the ____________

reach success.

SUCCESS CRITERIA

How will you measure the success of this initiative?

This addresses ____________ and ____________.

TIME FRAME

When will this action take place? This specifies both

a ____________ and an ____________.

PROJECT LEADER(S)

Who is leading this specific project and reporting

success to the ____________?

DECA EPIC PROJECT MANAGEMENT PLAN

This is the process that all officers and leaders

follow! Stands for ____________, ____________,

____________, and ____________.

DECA MISSION AREA : ❏ 1. Leadership ❏ 2. Career Development ❏ 3. Marketing ❏ 4. Finance ❏ 5. Hospitality GOAL VISION STATEMENT

Become the source of great leadership on campus through 100% member

participation in at least one DECA leadership program.

EXECUTIVE TEAM

LEAD(S) VP of Leadership

KEY PROJECT

INITIATIVES

SUCCESS CRITERIA TIME FRAME PROJECT LEADER(S)

DECA CHAPTER PROGRAM

OF LEADERSHIP EXAMPLE

School Service

Community Service

Attend Fall Leadership Conference

DECA Campaigns

Visible, recognized, physical activity

Raise at least $1,000 for MDA

All campaigns! Dominate DECA Month

December 1-

January 1-

School Service Director

DECA MISSION AREA : ❏ 1. Leadership ❏ 2. Career Development ❏ 3. Marketing ❏ 4. Finance ❏ 5. Hospitality GOAL VISION STATEMENT

EXECUTIVE TEAM

LEAD(S) VP of Career Development

KEY PROJECT

INITIATIVES

SUCCESS CRITERIA TIME FRAME PROJECT LEADER(S)

DECA CHAPTER PROGRAM

OF LEADERSHIP

DECA MISSION AREA : ❏ 1. Leadership ❏ 2. Career Development ❏ 3. Marketing ❏ 4. Finance ❏ 5. Hospitality GOAL VISION STATEMENT

EXECUTIVE TEAM

LEAD(S) VP of Marketing

KEY PROJECT

INITIATIVES

SUCCESS CRITERIA TIME FRAME PROJECT LEADER(S)

DECA CHAPTER PROGRAM

OF LEADERSHIP

DECA MISSION AREA : ❏ 1. Leadership ❏ 2. Career Development ❏ 3. Marketing ❏ 4. Finance ❏ 5. Hospitality GOAL VISION STATEMENT

EXECUTIVE TEAM

LEAD(S) VP of Hospitality

KEY PROJECT

INITIATIVES

SUCCESS CRITERIA TIME FRAME PROJECT LEADER(S)

DECA CHAPTER PROGRAM

OF LEADERSHIP

DECA MISSION AREA : ❏ 1. Leadership ❏ 2. Career Development ❏ 3. Marketing ❏ 4. Finance ❏ 5. Hospitality GOAL VISION STATEMENT

EXECUTIVE TEAM

LEAD(S) President

KEY PROJECT

INITIATIVES

SUCCESS CRITERIA TIME FRAME PROJECT LEADER(S)

DECA CHAPTER PROGRAM

OF LEADERSHIP

DECA IS EPIC! Reaching epic levels as an organization does not occur because of any one major initiative. It’s built on a combination of little acts of excellence throughout the entire DECA system that ushers in super success. Delivering projects and activities with intentional acts of planning, implementation, communication, and evaluation makes the mission of DECA come to life.

DECA EPIC PROJECTS OVERVIEW

FORMULA FOR EPIC DECA PROJECT SUCCESS

97% of organizations believe

project management is critical

to business performance and

organizational success.

EVALUATION X PLANNING X IMPLEMENTATION X COMMUNICATION = BE EPIC

WHAT ARE WE DOING?

WHY ARE WE DOING IT?

WHAT’S MY ROLE?

Communicator Andy Stanley on the Big 3 Questions for Project Leaders

DECA EPIC PROJECT SAMPLE ACTION STATEMENTS

Identify Team Members Determine Roles Develop Org Chart Recruit Volunteers Train Team Members Recognize Team Members Develop Transportation Plan Order Supplies Determine Food Plan for Team Setup Registration System Secure Photographer Honor Participants Reserve Dates on Calendar Research Develop Invite List Coordinate Uniforms Get Permission Slips In

Determine Agenda Determine Budget Track Receipts Secure Approval Secure Permits Reserve Facility Pay Deposit Request Check for Services Identify Setup Team Identify Cleanup Team Store Documents & Files Test AV Equipment Develop Clean Music Playlist Assign Hosts & Greeters Develop Layout Plan Get Absences Pre-Approved Apply for Grant

Design Creative Elements Submit Press Releases Coordinate Sign Ups Write & Practice Speeches Send Reminders Get Signage Up Develop Promo Video Recruit Sponsors/Partners Develop Social Media Plan Develop Media Message Brief Team on Logistics Final Project Debrief Develop Report Send Handwritten Thanks Article to DECA Direct Apply for Recognition Celebrate Wildly!

DECA EPIC PROJECTS BREAK IT DOWN

PROJECT PHASE KEY QUESTIONS FOR LEADERS

PROJECT INITIATION – [WHAT ARE WE DOING?]

Identify which element(s) of DECA’s mission the project will advance. If you’re team has aligned officer positions with DECA’s mission, you will easily be able to identify the officers who should be project leaders. Great project identify a deadline for completion as well as a start line to begin. Identify members or teams who will be involved and impacted. EPIC DECA projects involve seeing the vision of what could be in advance and identifying key goals (refer to the DECA Goals Dashboard) that will be attained and who will own the project.

• Who owns this project?
• When do we start?
• When is it over?
• What do we believe is possible?
• When do we finish?
• What action steps are required?
• Why is this important to DECA?
• Who needs to be involved in the approval process?

EVALUATION [BEGIN WITH THE END IN MIND]

Evaluation is where ideas turn from concepts to projects. Once a project idea is approved, define what success looks like. DECA leaders look out into the future, identify what they are trying to achieve and describe the performance measures. Once the project is completed, leaders LOOK at the project process and actual results. Evaluating projects before and after while observing and seeking learning opportunities differentiates DECA officers from other student leaders.

• What does success look like if this project is properly executed?
• What did you observe while the project was underway?
• What would you repeat and/or fix in the future?
• Did we hit the mark?
• Who do we share with? When?

PLANNING [SEE THE FUTURE IN DETAIL]

EPIC DECA Projects are dreams with doables and deadlines. A Bull Survey reports that 39% of failed projects were due to lack of planning. Defining the customer and what they consider value is vital in planning. Determining the project leader and securing expertise and experience are key ingredients. Projects require leadership, training, resources, and approvals/support to be epic. Identifying obstacles and scheduling conflicts is key.

• Who is the customer?
• What do customers value?
• Who needs to buy in and support this project?
• Who is involved and how do we coordinate?
• What training is necessary?
• Who needs to approve this project?
• What budget and resources are necessary?

IMPLEMENTATION [3..2..1…LAUNCH!]

Work work work until all your work is done! Delegation, training, and monitoring is happening. Setup and logistics are underway. Stakeholder involvement and/or updates are occurring. Backup plans, alternative action, or adjustments may be necessary. Regular reports share project status, modifications, and forecasts. Underestimation of project complexity is a factor in 35% of project shortfalls according to IBM. Managing implementation closely is the key job of EPIC DECA leaders!

• When and what will you report to whom?
• What support do team members need?
• How are you monitoring and following up?
• What adjustments are necessary?
• Who is the backup?
• Who are we apprenticing to lead next time?
• Are we on track?

COMMUNICATION [BRINGING TOGETHER]

The root word of communication is “commune” meaning “bring together.” The leading cause of failed projects is poor communication. According to a Bull study, 57% projects fail to bring people together to turn potential into reality. EPIC DECA leaders are skilled at selecting the right message (refer to Crazy 8 Communication). They are organized and disciplined to deliver key messages at the right time, to the right people, using the right medium (e.g. presentation, letter, visit, proposal, social media, etc.).

• Who do we notify and invite?
• What’s the best communication medium?
• Who can craft messages people care about?
• Who do we engage?
• What’s the media angle?

EPIC DECA PROJECT PLANNING WORKSHEET

PROJECT INITIATION

Project Name Start Line

DECA Mission Area Deadline

DECA Goal(s) Approver

Vision Project Leader(s)

Action Items Due Leader Backup/Apprentice

EVALUATION

PLANNING

IMPLEMENTATION

COMMUNICATION

EPIC DECA PROJECT PLANNING WORKSHEET

PROJECT INITIATION

Project Name Start Line

DECA Mission Area Deadline

DECA Goal(s) Approver

Vision Project Leader(s)

Action Items Due Leader Backup/Apprentice

EVALUATION

PLANNING

IMPLEMENTATION

COMMUNICATION