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Customer Service: A Comprehensive Guide with Exercises and Answers, Exams of Customer Relationship Management (CRM)

A comprehensive overview of customer service principles and practices, covering key concepts such as active listening, customer needs, and product knowledge. It includes multiple-choice questions with answers, making it a valuable resource for students and professionals seeking to enhance their customer service skills.

Typology: Exams

2024/2025

Available from 01/13/2025

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CUSTOMER SERVICE CH 2 PT 1 Final
Exam with Accurate Answers.
1. When consumers receive good service, they tell
___________people about it. - Correct Ans: ✅ 1 to 3
2. The likelihood that customers will repurchase from a company
if their complaints are handled quickly or pleasantly is - Correct
Ans: ✅ 82%
3. When service is poor,_________________________of retail
customers refuse to go back to a store. - Correct Ans: ✅ 91%
4. The Service Success Loop includes - Correct Ans: ✅ business
success, employee satisfaction and retention, customer
satisfaction, and customer loyalty.
5. Active Listening - Correct Ans: ✅ A structured form of
listening and responding that focuses the attention on the
speaker. The listener must take care to attend to the speaker
fully, and then repeat, in the listener's own words, what he or
she thinks the speaker has said.
6. Benefits - Correct Ans: ✅ Advantages or rewards of product
features
7. Closed-ended questions - Correct Ans: ✅ Questions that tend
to evoke one-word answers: yes or no.
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CUSTOMER SERVICE CH 2 PT 1 Final

Exam with Accurate Answers.

  1. When consumers receive good service, they tell ___________people about it. - Correct Ans: ✅ 1 to 3
  2. The likelihood that customers will repurchase from a company if their complaints are handled quickly or pleasantly is - Correct Ans: ✅ 82%
  3. When service is poor,_________________________of retail customers refuse to go back to a store. - Correct Ans: ✅ 91%
  4. The Service Success Loop includes - Correct Ans: ✅ business success, employee satisfaction and retention, customer satisfaction, and customer loyalty.
  5. Active Listening - Correct Ans: ✅ A structured form of listening and responding that focuses the attention on the speaker. The listener must take care to attend to the speaker fully, and then repeat, in the listener's own words, what he or she thinks the speaker has said.
  6. Benefits - Correct Ans: ✅ Advantages or rewards of product features
  7. Closed-ended questions - Correct Ans: ✅ Questions that tend to evoke one-word answers: yes or no.
  1. Customer Service - Correct Ans: ✅ The act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met
  2. Features - Correct Ans: ✅ Those things that are physical in nature, including color, size, etc., and appeal to our senses of touch, taste, smell, hearing, feeling, and sight
  3. Open-ended Questions - Correct Ans: ✅ Questions that begin with the words who, what, where, when, how, and why. They cannot be answered with a simple yes or no.
  4. Personal Needs - Correct Ans: ✅ Involve the customers' need to be treated with respect and to feel valued, understood, and involved in decisions that affect them.
  5. Practical Needs - Correct Ans: ✅ Those needs that motivated customers to come to you in the first place
  6. Value - Correct Ans: ✅ More than just price, value is a measure of the total benefit.
  7. The ability to provide good customer service is a result of learning and applying a combination of skills that include -
  1. Being a knowledgeable associate is a key component of -

Correct Ans: ✅ staying ahead of the competition.

  1. Product features are - Correct Ans: ✅ chosen by the manufacturer; Are physical in nature (Color);
  2. Appeal to our sense of touch, taste, smell, hearing, feeling, and sight; Relate to the quality and service of merchandise;
  3. Are much more specific than general product information and answer the question "What?"
  4. Product benefits are - Correct Ans: ✅ chosen by the customer; Are the advantages or rewards of product features; Tend to answer the question "Why?"
  5. One of the best ways to learn about products and services

is - Correct Ans: ✅ to use them yourself.

  1. SWOT analysis compares - Correct Ans: ✅ Strengths, Weaknesses, Opportunities, and Threats of competitors' products.
  2. Consumers spend up to ____________more for the same

product with better service. - Correct Ans: ✅ 10%