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Customer Relationship Management, Exams of Customer Relationship Management (CRM)

CRM exam notes for the university

Typology: Exams

2016/2017

Uploaded on 04/23/2017

vivek-raghuvanshi
vivek-raghuvanshi 🇬🇧

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While a variety of elements go into creating a successful business, customer
service is center-stage. Every interaction the company has with a customer (or
potential customer) can affect the business’ bottom line.
1. Higher Employee Motivation & Engagement: Providing training on
customer service allows employees to greater understand the impact of
their role on the organization In turn this makes employees more
engaged in the company and therefore more motivated. Employees
then become more efficient and better equipped to deal effectively with
customers.
2. Improved Customer Service Skills: Through customer service
training, employees improve their skills and/or acquire new ones.
Specific customer service training programs focus on improving
communication, listening, problem-solving and organizational skills.
Training employees on the same set of competencies gives them a
standard process to deal with customers and creates a sense of team
spirit.
3. Increased Customer Satisfaction: Improving the quality of your
customer service through training leads to an increase in customer
satisfaction, retention and loyalty. Through effective training, customer
service representatives increase their ability to resolve issues and
decrease the number of return calls.
4. Rise in Profit: What quality customer service training allows the
company to achieve is higher customer retention, the acquisition of new
customers, reduced employee turnover and increased sales. The
training has a great impact on employee motivation and morale, which
leads to increased productivity.
5. Addressing Weakness
6. Improving Performance
7. Fostering Growth
8. Enhancing Satisfaction
9. Reducing Employee Turnover

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While a variety of elements go into creating a successful business, customer service is center-stage. Every interaction the company has with a customer (or potential customer) can affect the business’ bottom line.

  1. Higher Employee Motivation & Engagement: Providing training on customer service allows employees to greater understand the impact of their role on the organization In turn this makes employees more engaged in the company and therefore more motivated. Employees then become more efficient and better equipped to deal effectively with customers.
  2. Improved Customer Service Skills : Through customer service training, employees improve their skills and/or acquire new ones. Specific customer service training programs focus on improving communication, listening, problem-solving and organizational skills. Training employees on the same set of competencies gives them a standard process to deal with customers and creates a sense of team spirit.
  3. Increased Customer Satisfaction: Improving the quality of your customer service through training leads to an increase in customer satisfaction, retention and loyalty. Through effective training, customer service representatives increase their ability to resolve issues and decrease the number of return calls.
  4. Rise in Profit : What quality customer service training allows the company to achieve is higher customer retention, the acquisition of new customers, reduced employee turnover and increased sales. The training has a great impact on employee motivation and morale, which leads to increased productivity.
  5. Addressing Weakness
  6. (^) Improving Performance
  7. Fostering Growth
  8. Enhancing Satisfaction
  9. Reducing Employee Turnover