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Partner relationship management (PRM)
Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners. Web-based PRM software applications enable companies to customize and streamline administrative tasks by making shipping schedules and other real-time information available to all the partners over the Internet. Several CRM providers have incorporated PRM features, such as Web-enabled spreadsheets^ shared^ through^ an^ extranet,^ in^ their software applications. PRM is often compared to customer relationship management (CRM)^ and^ there^ is^ some^ argument^ over^ whether^ the^ complex relationships of channel partnerships makes it necessary for PRM to be a separate entity, or merely a component of CRM.
Channel refers to
In information technology, the term channel is used in a number of ways.
In telecommunications in general, a channel is a separate path through which signals can flow.
In the public switched telephone network (PSTN), a channel is one of multiple transmission paths within a single link between network points. For example, the commonly used (in North America) T-carrier system line service provides 24 64 Kbps channels for digital data transmission.
In radio and television, a channel is a separate incoming signal or program source that a user can select.
In optical fiber transmission using dense wavelength-division multiplexing ( DWDM),^ a^ channel^ is^ a^ separate^ wavelength^ of^ light^ within^ a^ combined, multiplexed light stream.
On the World Wide Web, a channel is a preselected Web site that can automatically send updated information for immediate display or viewing on request. See push technology.
In computer and Internet marketing, a channel is a "middleman" between a product creator and the marketplace. Value-added resellers (VAR) and retail store chains are examples of channels in this context.
Using Internet Relay Chat, a channel is a specific chat group.
In IBM mainframe systems, a channel is a high bandwidth connection between a processor and other processors, workstations, printers, and storage devices within a relatively close proximity. It's also called a local connection as opposed to a remote (or telecommunication) connection.
In a field-effect transistor (FET), a channel is the semiconductor path on which current flows.
Related terms include: clear channel, channel extender, Fibre Channel, Fibre Channel over IP, channel associated signaling, and channel bank.
A spreadsheet refers to a sheet of paper that shows accounting or other data in rows and columns; a spreadsheet is also a computer application program that simulates a physical spreadsheet by capturing, displaying, and manipulating data arranged in rows and columns. The spreadsheet is one of the most popular uses of the personal computer.
In a spreadsheet, spaces that hold items of data are called cells. Each cell is labeled according to its placement (for example, A1, A2, A3...) and may have an absolute or
F 0 B 7F 0 2 0Share product catalogs exclusively with wholesalers or those "in the trade" F 0 B 7F 0 2 0Collaborate with other companies on joint development efforts F 0 B 7F 0 2 0Jointly develop and use training programs with other companies F 0 B 7F 0 2 0Provide or access services provided by one company to a group of other companies, such as an online banking application managed by one company on behalf of affiliated banks Share news of common interest exclusively with partner companies
What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product
plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
According to one industry view, CRM consists of:
F 0 B 7F 0 2 0Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team. F 0 B 7F 0 2 0Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices) F 0 B 7F 0 2 0Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
F 0 B 7F 0 2 0Providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners
