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The syllabus for marketing course bus 228 at hollins college during fall 2011. The syllabus includes information about the instructor, course description, objectives, assignments, attendance policy, professionalism, exams, grades, and important deadlines.
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Room: Pleasants 306 Time: Tuesdays 6:00PM Fall 2011 Syllabus Last Updated: September 6, 2011 Instructor Dr. Elisabeth Velazquez Office West Hall 230 Office Hours 9:40AM-10:40AM MWF; 12:00PM-1:00PM MWF; or By Appointment Phone 540.375. E-mail velazquez@roanoke.edu Course Description Principles, practices, and basic theoretical concepts in the field of marketing. Lecture: 3 hrs/wk. Textbook & Resources Contemporary Marketing , 15/e; Boone and Kurtz (2011) Online Version: http://www.coursesmart.com/ ISBN 1111221782 Course Objectives and Learning Outcomes Marketing 228 provides a general introduction to the principles and practices of marketing. The course introduces all of the major aspects of marketing, providing the essential foundation for those planning to continue with more advanced marketing coursework, and giving an overview to those who will take only one marketing course. Upon completion of the course, successful students will be able to: Understand the concepts and methods used in Marketing. Explain the influences on and segmentation of consumer, business and global markets. Articulate and debate current ethical issues related to Marketing. Create a Marketing Plan for a sustainable business. Assignments and Attendance Policy Written assignments must be PRINTED prior to class time so that they can be submitted to me at the start of class. Absolutely NO assignments will be accepted late, except for a University activity or documented emergency situation beyond the student's control. Students must be aware of the printing availability on campus and plan accordingly. College work proceeds at such a pace that regular attendance is necessary for each student to obtain maximum benefits of instruction. Regular and punctual attendance at all class sessions is a
student obligation, and each student is responsible for ALL the work, including tests and written work, in all class sessions. After 2 unexcused absences, any additional unexcused absence will result in a deduction off your FINAL grade. Late entrants will also receive unexcused absent marks for the day. Students who participate in sports are required to give me formal documentation of their proposed absences at the start of the semester. It is the student’s responsibility to meet with me before or after each scheduled absence to collect missed material and/or make-up work. Professionalism Students will behave professionally at all times. This is defined as the “conduct, aims, or qualities that characterize or mark a profession or a professional person.” Students who are unprofessional will be asked to leave the class and will be marked absent for the day. Important aspects of professionalism include: Arriving to class on time. Preparing for class. Refraining from complaining or whining about projects and expectations. Engaging in ethical behavior, which means that you do not ask the professor to make “special exceptions” (i.e., bend the course rules) for you. Respecting others’ time: please do not ask questions during class which are answered on Blackboard or on this syllabus (e.g., due dates, class policies). It is disrespectful of other students’ time. Please come by during office hours or make an appointment to meet with me if you need clarification of this information. Abstaining from using electronic devices during class. This includes texting, chatting, or searching the Internet. Cell phones, PDAs, iPods and Pagers must be turned off prior to entering the classroom or lab. The use of ANY electronic device during a lecture, in-class activity, presentation, quiz, or exam is strictly prohibited unless it’s specified as part of an in- class assignment. Check your email! I will be sending you updates and reminders regularly. “I don’t use/check my email” is not an excuse for missing assignments. Blackboard’s email tool sends messages only to Roanoke email accounts. Academic Integrity We shall not tolerate lying, cheating, or stealing in any form. Furthermore, we recognize that academic dishonesty detracts from the value of a Hollins College degree. Material taken from the World Wide Web or other sources must be referenced. All exams are closed book and closed notes. Students who give or receive assistance on an examination, use unauthorized written material during an examination, falsify attendance records, or engage in other conduct that might be regarded as academic dishonesty will be prosecuted in accordance with university policy. If you are not sure whether or not any action would constitute a violation of Academic Integrity, please consult with me. Student Disability Appropriate accommodations will be made for students with physical or mental disabilities Students must present a letter during the first week of class stating that
COURSE SCHEDULE Week Date Important Deadlines Topic Chapter Reading Week 1 Tuesday, Sept 6 Introduction to Marketing 1 4Ps Activity Marketing and Corporate Strategies 2 Week 2 Tuesday, Sept 13 Mission and SWOT Due Marketing Environment, Ethics & CST 3 Week 3 Tuesday, Sept 20 Ethics Case Due Marketing Research and Information Systems 8 MR Activity Integration and Review Week 4 Tuesday, Sept 27 Exam 1 Chs. 1-3,8^ 1-3, Consumer Behavior (CB) 5 Week 5 Tuesday, October 4 CB Activity Due Organizational Buyer Behavior Global Marketing 7 Week 6 Tuesday, October 11 GM Activity Due Segmentation, Targeting and Positioning 9 Week 7 Tuesday October 18 Exam 2 Chs. 5-6 & 7-9 5-6 & 7- Week 8 Tuesday October 25 Product and Services^11 Brand and Product Strategies 12 Week 9 Tuesday, November 1 Products Activity Due Pricing Foundations 18 Pricing Activity Setting Prices^19 Week 10 Tuesday, November 8 Exam 3 Chs. 10-12, 18-19 11-12, 18- Marketing Channels and Supply Chains 13 Week 11 Tuesday, November 15 Wholesaling, Retailing and Direct Marketing 14 Distribution Activity Due Selling and Sales Management 17 Week 12 Tuesday, November 29 Selling Activity Due Integrated Marketing Communications 15
Advertising, Public Relations, and Sales Promotions 16 Week Week 13 Tuesday December 6 Presentations Week 14 TBA FINAL EXAM cumulative