BUS 228 – Marketing
Room: Pleasants 306
Time: Tuesdays 6:00PM
Fall 2011 Syllabus
Last Updated: September 6, 2011
Instructor Dr. Elisabeth Velazquez
Office West Hall 230
Office Hours 9:40AM-10:40AM MWF; 12:00PM-1:00PM MWF; or By
Appointment
Phone 540.375.2227
E-mail velazquez@roanoke.edu
Course Description Principles, practices, and basic theoretical concepts in the field of
marketing. Lecture: 3 hrs/wk.
Textbook &
Resources
Contemporary Marketing, 15/e; Boone and Kurtz (2011)
Online Version: http://www.coursesmart.com/
ISBN 1111221782
Course Objectives
and Learning
Outcomes
Marketing 228 provides a general introduction to the principles and
practices of marketing. The course introduces all of the major aspects
of marketing, providing the essential foundation for those planning to
continue with more advanced marketing coursework, and giving an
overview to those who will take only one marketing course. Upon
completion of the course, successful students will be able to:
Understand the concepts and methods used in Marketing.
Explain the influences on and segmentation of consumer,
business and global markets.
Articulate and debate current ethical issues related to
Marketing.
Create a Marketing Plan for a sustainable business.
Assignments and
Attendance Policy
Written assignments must be PRINTED prior to class time so that
they can be submitted to me at the start of class. Absolutely NO
assignments will be accepted late, except for a University activity or
documented emergency situation beyond the student's control.
Students must be aware of the printing availability on campus and plan
accordingly.
College work proceeds at such a pace that regular attendance is
necessary for each student to obtain maximum benefits of
instruction. Regular and punctual attendance at all class sessions is a
