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The details of graphic design ii, an advanced graphic design course offered at raritan valley community college. The course covers advanced graphic design concepts, software usage, and portfolio preparation. Students will explore creative processes using bitmap, vector graphic, and page layout software, as well as traditional art and design media. Emphasis is placed on the relationship between individual creative and critical thinking skills and the designer's role within professional, cultural, and historical contexts.
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I. Basic Course Information
A. Course number and Title: ARTS 247- Graphic Design II
B. Date of Proposal: March 2006
C. Sponsoring Department: Visual and Performing Arts
D. Semester Credit Hours: 3
E. Weekly Contact Hours: 4 Lecture 2 Lab 2
F. Prerequisites: ARTS 246 Graphic Design I
G. Laboratory Fees: yes
II. Catalog Description
Prerequisite: ARTS 246 Graphic Design I. This course covers advanced concepts and processes of graphic design and portfolio preparation. Students explore the creative process by combining bitmap, vector graphic, and page layout software, as well as traditional art and design media, toward original design solutions. Projects involve advanced digital imaging and typography, packaging and multi-page documents, pre-press and internet preparation. Emphasis is placed on the relationship between individual creative and critical thinking skills and the designer’s role within professional, cultural and historical contexts. Students will purchase some art supplies.
III. Statement of Course Need
This course develops basic skills for any graphic design professional, and is required for any graphic design degree program.
IV. Place of Course in College Curriculum
A. Free elective B. Core requirement for A.F.A. Graphic Design and A.S. Multimedia Communication C. Advanced studio elective for A.F.A. Visual Art and A.A. Studio Art D. Course Transferability: Similar courses are offered at most 4-year programs in Graphic Design or Visual Communication. Within the state, a general search of transferability for ARTS247 in the ARTSYS system at www.njtransfer.org returned 28 “yes” results out of a total 33 schools that have been evaluated.
V. Outline of Course Content
A. Overview of graphic design history, contemporary profession and creative process. a. Visual culture, technology, mass media, imagery, typography b. Law, ethics and social responsibility in graphic design c. Combining graphic design software in concept-based problem solving:
B. Working with Design Limitations a. Photoshop i. Grayscale/Duotones/Tritones ii. Pantone color system iii. TIFF b. Illustrator i. Spot color and Pantone color system ii. EPS c. Quark Xpress or Adobe InDesign i. Color separations and pre-press ii. Image bleeds and margins iii. Collect for output, fonts d. Adobe Acrobat and PDF files e. Limited color as an aesthetic choice f. Relevant examples of historical and contemporary design g. Projects such as:
C. Grid, Typography and Visual Hierarchy a. The Grid i. History and theory ii. Pushing and breaking the grid b. Typography i. Columns and typographic hierarchy ii. Type Families (Old Style, Transitional, Modern, Egyptian, Sans Serif, Decorative/Display) iii. Leading, tracking/kerning, type styles iv. Justification, widows/orphans c. Visual Hierarchy i. Emphasis and hierarchy in grid layout ii. Contrast and hierarchy in typographic design d. Grid Layout: Combining Photoshop, Illustrator and Quark/InDesign i. Embedded paths ii. Runaround
B. Student Learning Outcome Objectives :
Upon completion of this course, the student will be able to:
VII. Modes of Teaching and Learning
VIII. Papers, Examinations, and other Assessment Instruments
IX. Grade Determinants
X. Text and Materials
XI. Resources