RARITAN VALLEY COMMUNITY COLLEGE
ACADEMIC COURSE OUTLINE
MRKT-101 PRINCIPLES OF MARKETING
I. Basic Course Information
A. Course Number and Title: Mrkt-101 Principles of Marketing
B. New or Modified Course: Modified
C. Date of Proposal: Semester: Spring Year: 2008
D. Sponsoring Department: Business and Public Service
E. Semester Credit Hours: 3
F. Weekly Contact Hours: 3 Lecture ____3____
Laboratory 0____
G. Prerequisites: none
H. Laboratory Fees: none
I. Name and Telephone Number or E-Mail Address of Department
Chair: Maria M. DeFilippis, Esq., Campus Extension 8239,
mdefilip@raritanval.edu
II. Catalog Description
Principles of Marketing explores the entire marketing process including internal and
external variables which affect the marketing of a product and/or service. The
components of an organization’s strategic marketing program, including how to plan,
price, promote, and distribute goods and services, will be explored. This course
provides the foundation necessary for the more advanced marketing courses; the
course will cover a range of topics including marketing research, consumer
behavior and global marketing.
III. Statement of Course Need
In order for an organization to remain competitive in today’s business environment,
an organization needs to effectively communicate with its customers. Changes in the
social, economic and technological environments have increased the importance of
the marketing function. The changing demography in the United States, the increase
in global markets, and the increasing rate of technological change require managers to
develop comprehensive marketing strategies. As competition increases and
products/services become more comparable, the use of effective marketing strategies
will be a determining factor in the success of many organizations.
