



Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
An outline of the mrkt-101 principles of marketing course offered at raritan valley community college. The course covers various topics in marketing, including strategic planning, global markets, consumer behavior, and more. Students will learn to define marketing terms, apply marketing principles to business decisions, and prepare a marketing plan. The course employs lecture/discussion, small-group work, and student oral presentations, and assessment includes written examinations, research papers, oral presentations, and class participation.
Typology: Lab Reports
1 / 5
This page cannot be seen from the preview
Don't miss anything!
I. Basic Course Information
A. Course Number and Title: Mrkt-101 Principles of Marketing B. New or Modified Course: Modified C. Date of Proposal: Semester: Spring Year: 2008 D. Sponsoring Department: Business and Public Service E. Semester Credit Hours: 3 F. Weekly Contact Hours: 3 Lecture ____3____ Laboratory 0____ G. Prerequisites: none H. Laboratory Fees: none I. Name and Telephone Number or E-Mail Address of Department Chair: Maria M. DeFilippis, Esq., Campus Extension 8239, mdefilip@raritanval.edu
II. Catalog Description Principles of Marketing explores the entire marketing process including internal and external variables which affect the marketing of a product and/or service. The components of an organization’s strategic marketing program, including how to plan, price, promote, and distribute goods and services, will be explored. This course provides the foundation necessary for the more advanced marketing courses; the course will cover a range of topics including marketing research, consumer behavior and global marketing.
III. Statement of Course Need In order for an organization to remain competitive in today’s business environment, an organization needs to effectively communicate with its customers. Changes in the social, economic and technological environments have increased the importance of the marketing function. The changing demography in the United States, the increase in global markets, and the increasing rate of technological change require managers to develop comprehensive marketing strategies. As competition increases and products/services become more comparable, the use of effective marketing strategies will be a determining factor in the success of many organizations.
IV. Place of the Course in College Curriculum
A. Required course for the following programs and certificates:
B. Business elective course for the following programs and certificates:
V. Outline of Course Content
A. Topics to be Covered
VI. Educational Goals and Learning Outcomes A. Educational Goals
Students will:
XI. Resources A. In addition to a CATT classroom, this course will require the use of the library.
B. This course is also available as a Web-based course. Access to the Internet and WebCt is needed to take the online version of the course.
XII. Honors Option
General Education Goal Students will:
Student Learning Outcomes Students will be able to:
Orientation Proposal
Progress Report Final Paper Presentation
The reports and presentation used as instruments (noted above) will be used to assess the students according to the learning outcomes.
A student who begins, but does not complete, the requirements for the Honors Options will instead be assessed utilizing the standard grading components for the non-Honors Option version of the course, and receive a grade for the standard course.
A qualified student in the course may choose an Honors Option. Students will be required to: