Corporate Social Responsibility - Managing Responsibly in a Global Environment - Lecture Slides, Slides of Business Management and Analysis

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Corporate Social Responsibility

CSR

a) EMPHASIS ON FAIRNESS

b) HISTORICAL OVERVIEW

c) POLITICAL CONTINUUM:

stakeholder---------------------------------------------minimalist [left] [right]

Economic Responsibilities

Legal Responsibilities

Social Responsibilities

Ethical Responsibilities

In Context

Community in a pre-modern,

modern and postmodern world

Or… why we expect more from

business and how “the game is

played”

Modern

• COMMUNITY OF RATIONAL RULES

i) BUREAUCRATIC ii) SCIENTIFIC MANAGEMENT iii) RELIANCE ON "EXPERTS" iv) COMPREHENSIVE RULES Power goes to those who make the rules. Relies on expertise Authority goes to those who can enforce their rules Reach for the top Ethics are based on “fairness’ and programs based on rules

Postmodern

• COMMUNITY OF FLEETING EXCHANGES

i) NEED TO INTERPRET

ii) NEED TO BUILD CONSENSUS

iii) LOOSE CONNECTIONS

iv) SUSPICION OF AUTHORITY

Power goes to those who can “make the deal” through networking and can handle uncertainty

Authority goes to those who see and can sell coalitions and deals regardless of other levels of authority

Ethics are situational; programs emerge to be responsive

CSR Models

Position Responsible to therefore…

Minimalist Stockholders/

owners

Maximizing profit

Self interested Stockholders/ owners/ cost “controllers”

Do good when furthers quest for growth and profit

Social contract Those with social and legal contract

Goes beyond law to spirit of commitment

Stakeholder

Management

Those who influence direction and fortunes

Develop responsive strategies

Stakeholder

stewardship

Society as whole / future

Solutions for social problems

Minimalist CSR

• a.k.a.- traditional stockholders model,

fundamentalism, Libertarian

• Friedman
• PREMISES

-Shareholders 1st

-Obey the law

-Private vs Public [MINIMAL STATE]

Minimalist critiques of other models

• THEY DISTRACT FROM PROFIT MOTIVE

• THEY ARE SOCIALISTIC

• "PUBLIC GOOD" IS SUSPECT

Self-Interested CSR

• PREMISES

• GOOD MOTIVES NOT ENOUGH

• PROFITS & COMMUNITY

• CULTIVATING PHILANTHROPY

• REPUTATION

Critiques of other perspectives

• MINIMALIST IS TOO

RIGID

• ALL OTHERS IGNORE

PROFIT

Social Contract

SOCIAL CONTRACT CSR

PREMISES

• CORPORATION AS "MORALPERSON"

• IMPLICIT & EXPLICIT CONTRACT WITH

SOCIETY

• WITH POWER COMES RESPONSIBILITY