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This slide involve different types of content marketing and how to apply the content marketing in the market
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Prepared by Lam Thinh
Considered as a method of marketing which uses attractive, interesting, valuable and relevant content toward customers, therefore, the brand can increase the sale and create profit
Informative content is about information of brand and function of products to help customers solve problems Entertaining content is using story to create the emotion, especially positive emotion to make viral Beneficial content is about the fact and knowledge which help customer have good experience and increase quality of life
Article content provides information and knowledge toward customers and has relevant keyword with brand Image format is the most usable content in social media by using single image, carousel, multi-image Video content focuses on using video clip toward customers to create more emotion and clear message for customer Infographic provide more information and knowledge, data toward customers. It focuses on the main factors and logical arrangement
SIMPLE MESSAGE UNEXPECTED TWIST EASY TO UNDERSTAND REASON TO BELIEVE EMOTIONAL CONTENT GOOD STORY SHARING EMOTION
The main ideas of the whole campaign and the ideas to build the content on it The direction will be built based on the concept to identify the good ways in content According to direction, content creator will define the suitable pillar that content can write From the pillar, the social team will develop to specific angles and topic in the particular content