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The different types and levels of consumer buying behavior, including routine response, limited decision making, extensive decision making, and impulse buying. It also introduces the consumer decision process and the four types of buying behavior: complex buying behavior, dissonance-reducing buying behavior, variety-seeking behavior, and habitual buying behavior. The document also touches upon the differences between organization buying behavior and consumer buyer behavior.
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CONSUMER BEHAVIOR
When the product is familiar but notimportant -
When the product is unfamiliar and notimportant -
When the product is IMPORTANT ($$) - EXTENSIVE DECISION MAKING
When ya gotta have it -
Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior