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Understanding Consumer Buying Behavior: Routine, Limited, Extensive, and Impulse Purchases, Slides of Marketing Management

The different types and levels of consumer buying behavior, including routine response, limited decision making, extensive decision making, and impulse buying. It also introduces the consumer decision process and the four types of buying behavior: complex buying behavior, dissonance-reducing buying behavior, variety-seeking behavior, and habitual buying behavior. The document also touches upon the differences between organization buying behavior and consumer buyer behavior.

Typology: Slides

2012/2013

Uploaded on 07/29/2013

majad
majad 🇮🇳

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Buying is work - let’s look at the
effort needed to buy
something….
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Download Understanding Consumer Buying Behavior: Routine, Limited, Extensive, and Impulse Purchases and more Slides Marketing Management in PDF only on Docsity!

Buying is work - let’s look at the

effort needed to buy

something….

How much effort do you spend to

buy gum?

________________________________

How much effort do you spend to

buy your first house?

-^


CONSUMER BEHAVIOR

When the product is familiar but notimportant -

ROUTINE RESPONSE BEHAVIOR

When the product is unfamiliar and notimportant -

LIMITED DECISION MAKING

When the product is IMPORTANT ($$) - EXTENSIVE DECISION MAKING

When ya gotta have it -

IMPULSE BUYING

Consumer Decision Process

PROBLEM RECOGNITION

INFORMATION SEARCH

ALTERNATIVE EVALUATION

PURCHASE DECISION

POSTPURCHASE EVALUATION

Consumer Buying

Process

Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior

How does organization buyingbehavior differ from consumer

buyer behavior?