



Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community for help and clear up your study doubts
Discover the best universities in your country according to Docsity users
Free resources
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
It is an answer sheet for assignment with comparison of various water purifiers and their availability in India
Typology: Exercises
1 / 5
This page cannot be seen from the preview
Don't miss anything!
This is a group assignment. Each group should select any ONE product/service of their choice. The class-representative may ensure that No two groups can pick up the same category. The group should carry out following for the product category picked up by them: A. Group should meet THREE (not more or less) consumers who have purchased the product in the recent past. Based on the in- depth discussion with each consumer the group should discern the following. i. What were the triggers of purchase? A.ii. What were the stages in the purchase processes? A.iii. What inputs were sought in each of these stages? A.iv. Who played what kinds of roles in each stage? and A.v. Approximately how much time was taken in each stage? B. Based on the learning and insight from the in-depth discussions with THREE consumers, Please draw implications for marketing decisions. C. Do not either increase or decrease the sample size. Please conduct in-depth discussions by asking probing questions. D. Do not construct a structured questionnaire. Just carry with you a list of questions to guide your discussions. E. You may assign a 2-member team to discuss with one consumer. F. The report should be limited to 3 pages (one and a half space, 12pt. Times Roman) including Appendix, if any.
Product- Water Purifier Appendix ‘A’
Stage-1 Need (What is our requirement)
Ser Questions Answers
Consumer 1 Consumer 2 Consumer 3
Cost of buying very high and not viable in the long run.
Present Water Purifier is very old and outdated. Quality of water seems to be not so good.
Water supplied through Municipal Corporation is being consumed but family members often fall sick.
double/ Auto cut off,
Good looks (digital panel) matched with latest copper technology
Basic features, large storage capacity, easy & low maintenance, low cost
Stage-2 Research on availability of potential water purifiers
Ser Questions Answers
Consumer 1 Consumer 2 Consumer 3
commerce
Online Online From a local retailer
market? Which Brand should I chose?
Aquaguard, LG, Kent, Havells, Blue Star, Eureka Forbes, Pureit, etc
Aquaguard, LG, Kent, Havells, Blue Star, Eureka Forbes, Pureit, etc
Aquaguard, LG, Kent, Havells, Blue Star, Eureka Forbes, Pureit etc
reviews, etc
Aquaguard Eureka Forbes Kent
of water purifier
Call customer care on receipt of water purifier
Installation person accompanied along with the purifier
Ser Questions Customer 1 Customer 2 Customer 3
water
Stage 1,2 – Seller lures the buyer with newer technology Stage 3,4 & 5 – Does not affect the buyer as he has no limitation of budget and is not significantly affected by the offers and payment agencies.
Stage 1 – Buyer dominates Stage 2 – seller tries to lure the buyer but the buyer is limited by his budget Stage 3 – The retailer plays a vital role in influencing the buyer’s decision. Stage 4 - Agencies like banks, payment apps assists/attracts the buyers to chose them as payment options. Stage 5 – The retailer provides installation and other assistance to create his goodwill.
Stage 1 – 01 day Stage 2 – 2-3 hours Stage 3 – 10 mins Stage 4 - 05 mins Stage 5 - 3-5 days from receipt of order
stage 1 – 02 days stage 2 – 1 hour stage 3 – 10 mins stage 4 – 5-7 mins stage 5 - 1-3 days from receipt of order
stage 1 – 04 days stage 2 – 01day stage 3 – 15 mins stage 4 - 05 mins stage 5 - immediately
To replace existing water purifier for better aesthetics. Should have latest technology Budget was never a limitation
To satisfy basic need of drinking water. So that family members do not fall ill. To have a large storage tank owing to larger family size To get best features within limited budget