Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway.
SEMESTER 2 EXAMINATION, 2009/2010
Exam Code(s): 1MSM1
Exam(s): MSc. Marketing
Mode Code(s): MK 566
Module(s) STRATEGIC BRAND MANAGEMENT
Paper No.: 1.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Dr. Elaine Wallace
Instructions: Please answer three (3) questions.
All questions carry equal marks.
Duration: Two hours.
No. of Answer Books: As required by students.
Requirements:
Handout
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages: Two including cover page.
Discipline(s): Marketing.
