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consept of public relations and PR
Typology: Schemes and Mind Maps
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Kerangka konseptual dalam penelitian ini menjelaskan keterkaitan antara Search Engine Optimization (SEO), media exposure, dan strategi Public Relations (PR) berbasis teori Excellence. SEO digunakan sebagai alat untuk meningkatkan visibilitas konten organisasi di mesin pencari, yang kemudian berkontribusi pada peningkatan media exposure. Melalui media exposure yang optimal dan pengolahan data analitik dari SEO, organisasi dapat menguatkan komunikasi dua arah simetris yang efektif, sehingga mendukung strategi PR yang lebih terintegrasi dan responsif terhadap kebutuhan audiens. Secara visual, hubungan antar konsep tersebut digambarkan pada Gambar 1.1 berikut: Gambar 1.1 Kerangka Konseptual Penelitian Penjelasan Gambar: