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Marketing and Consumer Behavior Terms and Definitions, Quizzes of Consumer Behaviour

Definitions for various terms related to marketing and consumer behavior, including affect, cognition, consumer value framework, hedonic value, market segmentation, perceptual map, target market, total value concept, utilitarian value, just meaningful difference, just noticeable difference, perception, associative network, chunking, episodic memory, exemplar, message congruity, nodes, autobiographical memories, consumer involvement, hedonic motivation, homeostasis, product involvement, situational involvement, utilitarian motivation, aio statements, brand personality, demographics, prizm, and psychographics.

Typology: Quizzes

2014/2015

Uploaded on 05/07/2015

hardingr003
hardingr003 🇺🇸

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TERM 1
Affect
DEFINITION 1
feelings associated with objects or experienced during events
TERM 2
Cognition
DEFINITION 2
thinking or mental processes that go on as we process and
store things that can become knowledge
TERM 3
Consumer Value Framework (CVF)
DEFINITION 3
consumer behavior theory that illustrates factors that shape
consumption-related behaviors and ultimately determine the
value associated with consumption
TERM 4
Hedonic Value
DEFINITION 4
value derived from the immediate gratification that comes
from some activity
TERM 5
Market Segmentation
DEFINITION 5
separation of a market into groups based on the different
demand curves associated with each group
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Affect

feelings associated with objects or experienced during events

TERM 2

Cognition

DEFINITION 2

thinking or mental processes that go on as we process and

store things that can become knowledge

TERM 3

Consumer Value Framework (CVF)

DEFINITION 3

consumer behavior theory that illustrates factors that shape

consumption-related behaviors and ultimately determine the

value associated with consumption

TERM 4

Hedonic Value

DEFINITION 4

value derived from the immediate gratification that comes

from some activity

TERM 5

Market Segmentation

DEFINITION 5

separation of a market into groups based on the different

demand curves associated with each group

Perceptual Map

tool used to depict graphically the positioning of competing

products

TERM 7

Target Market

DEFINITION 7

identified segment or segments of a market that a company

serves

TERM 8

Total Value Concept

DEFINITION 8

business practice wherein companies operate with the

understanding that products provide value in multiple ways

TERM 9

Utilitarian Value

DEFINITION 9

value derived from a product that helps the consumer with

some task

TERM 10

Just Meaningful Difference (JMD)

DEFINITION 10

smallest amount of change in a stimulus that would influence

consumer consumption and choice

Exemplar

concept within a schema that is the single best

representative of some category; schema for something that

really exists

TERM 17

Message Congruity

DEFINITION 17

extent by which some thought becomes active

TERM 18

Nodes

DEFINITION 18

concepts found in an associative network

TERM 19

Autobiographical Memories

DEFINITION 19

cognitive representation of meaningful events in one's life

TERM 20

Consumer Involvement

DEFINITION 20

degree of personal relevance a consumer finds in pursuing

value from a particular category of consumption

Hedonic Motivation

drive to experience something emotionally gratifying

TERM 22

Homeostasis

DEFINITION 22

state of equilibrium wherein the body naturally reacts in a

way so as to maintain a constant, normal bloodstream

TERM 23

Product Involvement

DEFINITION 23

the personal relevance of a particular product category

TERM 24

Situational Involvement

DEFINITION 24

temporary interest in some imminent purchase situation

TERM 25

utilitarian Motivation

DEFINITION 25

drive to acquire products that can be used to accomplish

something

Self-Concept

totality of thoughts and feelings that an individual has about

himself or herself

TERM 32

Self-Congruency Theory

DEFINITION 32

theory that proposes that much of consumer behavior can be

explained by the congruence of a consumer's self-concept

with the image of typical user of a focal product