TERM 1
Affect
DEFINITION 1
feelings associated with objects or experienced during events
TERM 2
Cognition
DEFINITION 2
thinking or mental processes that go on as we process and
store things that can become knowledge
TERM 3
Consumer Value Framework (CVF)
DEFINITION 3
consumer behavior theory that illustrates factors that shape
consumption-related behaviors and ultimately determine the
value associated with consumption
TERM 4
Hedonic Value
DEFINITION 4
value derived from the immediate gratification that comes
from some activity
TERM 5
Market Segmentation
DEFINITION 5
separation of a market into groups based on the different
demand curves associated with each group
