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Week 3 Reading Guide: Digital Culture and the Evolution of the Web - Prof. Jonathan M. Lip, Study notes of Art

A reading guide for students in cntp 350: digital culture, outlining key concepts from the article 'we are the web' by kevin kelly. Terms such as hypertext, hyperlink, intertwingularity, and prosumption, and discusses the evolution of the web from its early days to the present, highlighting the rise of user-generated content and participatory culture. The document also touches upon the impact of the web on various industries and the shift from a consumer-driven economy to a producer-consumer hybrid.

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Week 3 Reading Guide: By Matt Diamond, Nicole Cua, and Lauren Bruins
Professor Lipkin
CNTP 350: Digital Culture
29 January 2009
We Are the Web By Kevin Kelly
Vocabulary
Database-a comprehensive collection of related data organized for convenient access,
generally in a computer.
IPO- Initial public offering- a company's first stock offering to the public.
Transclusion-in computer science, transclusion is the inclusion of part of a document
into another document by reference. It is a feature of substitution templates. Nelson
coined the term "transclusion," as well as "hypertext" and "hypermedia", in his 1982
book, Literary Machines. Part of his proposal was the idea that micropayments could be
automatically exacted from the reader for all the text, no matter how many snippets of
content are taken from various places.
Link- an object, as text or graphics, linked through hypertext to a document, another
object, etc.
Hypertext- a method of storing data through a computer program that allows a user to
create and link fields of information at will and to retrieve the data nonsequentially.
Intertwingularity- a term coined by Ted Nelson to express the complexity of
interrelations in human knowledge.
Hyperlink- a reference in a hypertext document to another document or other resource
Marginal- (economics) selling goods at a price that just equals the additional cost of
producing the last unit supplied.
Prosumption- a term created by futurologist Alvin Toffler, that the role of producers and
consumers would begin to blur and merge (even though he described it in his book Future
Shock from 1970).
Transistors- A small electronic device containing a semiconductor and having at least
three electrical contacts, used in a circuit as an amplifier, detector, or switch.
Web OS- describes network services for internet scale distributed computing. Extends
across the internet, like the web.
Outline
"10 years ago"
1945-Vannevar Bush outlined the Web's core idea - hyperlinked pages
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Week 3 Reading Guide: By Matt Diamond, Nicole Cua, and Lauren Bruins Professor Lipkin CNTP 350: Digital Culture 29 January 2009 We Are the Web By Kevin Kelly Vocabulary Database -a comprehensive collection of related data organized for convenient access, generally in a computer. IPO - Initial public offering- a company's first stock offering to the public. Transclusion -in computer science, transclusion is the inclusion of part of a document into another document by reference. It is a feature of substitution templates. Nelson coined the term "transclusion," as well as "hypertext" and "hypermedia", in his 1982 book, Literary Machines. Part of his proposal was the idea that micropayments could be automatically exacted from the reader for all the text, no matter how many snippets of content are taken from various places. Link- an object, as text or graphics, linked through hypertext to a document, another object, etc. Hypertext- a method of storing data through a computer program that allows a user to create and link fields of information at will and to retrieve the data nonsequentially. Intertwingularity - a term coined by Ted Nelson to express the complexity of interrelations in human knowledge. Hyperlink- a reference in a hypertext document to another document or other resource Marginal - (economics) selling goods at a price that just equals the additional cost of producing the last unit supplied. Prosumption- a term created by futurologist Alvin Toffler, that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970). Transistors - A small electronic device containing a semiconductor and having at least three electrical contacts, used in a circuit as an amplifier, detector, or switch. Web OS- describes network services for internet scale distributed computing. Extends across the internet, like the web. Outline "10 years ago"

  • 1945-Vannevar Bush outlined the Web's core idea - hyperlinked pages
  • 1695- the first person to try to build out the concept of hyperlinked pages was Ted Nelson.
  • The revolution launched by Netscape's IPO was all about hypertext and human knowledge ("interwingularity"). They did not realize or predict what it would develop into, which was a culture based on sharing.
  • We failed to imagine what the Web would become, 10 years ago, and even today. "1995"
  • Before the Netscape browser, the internet was not common to the every day person, rather the corporate world for emails or "nerds."
  • The original early responses in late 1994-1995 were negative stating that virtual communities and online shopping were "baloney." Magazines such as Time stated the internet wouldn't even make it mainstream. Didn't believe it would be profitable, too much money to fill the sites.
  • Commercialization was one fear programmers had, with the internet, fearing that big companies would control everything in the NET, which would limit small businesses and the purpose of the internet as a use of communication.
  • August 1995- Netscape's public offering took off, and unexpected possibilities were born. The ordinary person could contact anyone with a connection. On it's first day of trading it made $ "2005"
  • Over 600 billion web pages have been created based on document files available through links. 100 per person alive.
  • Music, video, weather forecasts, help wanted ads, up-to-the-minute news, TV guides, telephone numbers, stock quotes, driving directions, just about anything are available through the web today.
  • "Godlike" view- you can look at a spot in the world on a map to a 3-D satellite view just from a click of a button.
  • People have the ability to blog and listen in or read other people's daily blogs about their interests. Though belief of media experts and a confirmed focus group believed that audience would never go off on their own and create their own entertainment. They thought that blogs and other shared media (music, videos, writing etc.) would never happen, or if it did, then it wouldn't draw a real audience or matter. Today there are over 50 million blogs; a new one appears every 2 seconds, and this is all because of the audience's participation.
  • Ted Nelson's views and plans did not predict to these possibilities such as eBay- a global flea market

the customer.

  • The common belief at the time was that ordinary people had no need to upload; they were consumers, not producers. o (^) Today users upload stuff (music, pictures, video etc.) as they are downloading, and because of this ability, it is one of the first steps in communication shifting from the audience to participants. o (^) For example BitTorent
  • "With the steady advance of new ways to share, the Web has embedded itself into every class, occupation, and region. Indeed, people's anxiety about the Internet being out of the mainstream seems quaint now. In part because of the ease of creation and dissemination, online culture is the culture ." "2015"
  • Prosumtion, a term created by futurist Avlin Toffler, is what matters for the future because it is the network of social creation, the community of collaborative interaction meaning that "prosumers" produce and consume at the same time. o (^) For example producers of short films would not only produce their own films, but watch other's. How viewers are on Youtube, same thing for bloggers by posting comments on other member's posts.
  • Sun's John Gage famously said in 1988, "The network is the computer." o (^) "The Machine" will evolve to learn, not only our senses and body, but our minds will also be adapted in the future. The human brain and the web are just as complex, and doubling in size every few years (the Machine). o (^) The daily routines will be learned and will anticipate interruptions and prepare to avoid them before they happen. o (^) Every day we teach the Machine making it smarter, for example Flickr a photo album site, where users can tag photos giving names to images. (or Wikipedia another example of teaching). o (^) We are dependent on what the Machine knows, besides what we want to know, but also what it knows about us. Our contacts, schedule, photographs etc are all known to the Machine, and we will search on Google for example the same keyword more than once instead of remembering the link. What is Web 2.0 By Tim O’Reilly Vocabulary

Shakeout - The failure or retrenchment of a significant number of firms in the economy or a sector or an industry that usually results in a depressed market Ascendant - A state or position of dominant power or importance Server - a computer in a network that is used to provide services (as access to files or shared peripherals or the routing of e-mail) to other computers in the network Paradigm - an outstandingly clear or typical example or archetype Viral Marketing - Marketing phenomenon that facilitates and encourages people to pass along a marketing message Monolithic - constituting a massive undifferentiated and often rigid whole Interoperability - ability of a system (as a weapons system) to work with or use the parts or equipment of another system Taxonomy - the study of the general principles of scientific classification Outsized - exaggerated or extravagant in size or degree Amenable - capable of submission (as to judgment or test) Proprietary - something that is used, produced, or marketed under exclusive legal right of the inventor or maker Countervailing - to compensate for Au Courant - fully familiar Pragmatism - a practical approach to problems and affairs De-facto – in reality Outline Web 2.0 is a guideline for how companies should manage, create, update, market, and distribute software and other services over the internet. Guidelines of Web 2.

  • Service based business model as opposed to try to sell the software directly

Gargantuan- Tremendously large in amount, number, or size Pivotal- Vitally important, especially in determining the outcome, progress, or success of something Neural - Relating to or located in a nerve or the nervous system Transcendence- Existence above and apart from the material world Collectivism: A state or situation in which people or things are together or work together to form a whole Dubious - Uncertain about an outcome of conclusion Verbatim - Corresponding word for word with something else Echolalia - The compulsive repetition of words spoken by somebody else, often a sign of psychiatric disorder. Outline The New New Age

  • The Web provided a look at humanity in a way that was revolutionary. It was a vessel for knowledge that held great promises for the future.
  • Although we are living in a pivotal age when the development of the Web will be looked back upon as a great event in history, we don’t really realize the greatness of this time that we are in. The Cult of the Amateur
  • Web 2.0 represents participation, collectivism, virtual communities, and amateurism, which have been applauded as good things that provide progress toward a more enlightened society. However, the effect of these things might be negative.
  • The Internet provides information in a way that often glorifies the amateur and pushes out the professional because the amateur is free. o (^) Example: Wikipedia provides free information, but its sources are not always reliable and can contain poor writing or organization of facts. o (^) Example: Blogs provide free information that some readers may turn to instead of a magazine or newspaper, but the information is not always correct or well written.
  • Professionals in the editorial and publishing business are losing their appeal as amateurs are thriving.

Scary Eonomics

  • The internet is changing the economics of creative work
  • Online culture is starting to take over what we read
  • The blogosphere is a competitor to the mainstream media industry, and it may turn out to be the superior competitor.
  • Regardless of whether the Web is making us smarter or not, it is changing the economics of production and consumption.