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Collecting Data Using Questionnaires-Modern Research Methods-Lecture Slides, Slides of Research Methods for Managers

This lecture was delivered by Dr. Radha Ram at Anand Agricultural University for Advanced Research Methods subject. Its main points are: Attributes, Generating, Research, Ideas, Rational, Creative, Brainstorming, Delphi, Technique, Integrating

Typology: Slides

2011/2012

Uploaded on 07/11/2012

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REMINDER
After a few classes, there will be last 2 - 3 classes
wherein you, as a group, will make presentations on
your project. So be ready for a 30-35 minutes power-
point presentation, and submission of a written report.
Suggested structure for written Research Project
Research Project
Abstract
Introduction
Literature review
Method
Results
Discussion
Conclusions
References
Appendices
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Download Collecting Data Using Questionnaires-Modern Research Methods-Lecture Slides and more Slides Research Methods for Managers in PDF only on Docsity!

REMINDER

After a few classes, there will be last 2 - 3 classes wherein you, as a group, will make presentations on your project. So be ready for a 30-35 minutes power- point presentation, and submission of a written report.

Suggested structure for written Research Project Research Project

Abstract Introduction Literature review Method Results Discussion Conclusions References Appendices

Lecture – 08

Collecting primary data

using questionnaires

Questionnaire: how to use

Figure 11.1 Types of questionnaire

When designing individual questions, researchers

can adopt one of the three techniques, namely:

  • Adopt questions used in other questionnaires
  • Adapt questions used in other questionnaires
  • Develop their own questions

(Bourque and Clark, 1994; Saunders et al. , 2007,

p.309)

Types of individual questions

  • Open-ended questions
    • Question allowing respondents to give answers in their own way.
  • Close-ended questions
    • Question that provides a number of alternative answers from which the respondent is instructed to choose.
    • Types of closed-questions
      • List questions {
      • Category questions {Examples
      • Ranking questions {on
      • Scale or rating questions {next
      • Quantity-questions {slides
      • Grid questions {

List questions

What is your religion?

Please tick  the appropriate box

Buddhist  None 

Christian  Other 

Hindu 

Jewish 

Muslim 

Sikh 

Saunders et al. (2009)

Category questions

How often do you visit the shopping centre?

Interviewer: listen to the respondent’s answer and tick  as appropriate

 First visit

 Once a week

 Less than fortnightly to once a month

 2 or more times a week

 Less than once a week to fortnightly

 Less often Saunders et al. (2009)

Rating questions

For the following statement please tick the

box that matches your view most closely

Agree Tend to agree Tend to disagree Disagree

I feel employees’     views have influenced the decisions taken by management Saunders et al. (2009)

Quantity questions

What is your year of birth?

(For example, for 1988 write: )

Saunders et al. (2009)

1

1

9

9 8 8

Copyright © 2003 John Wiley & Sons, Inc. Sekaran/RESEARCH 4E Docsity.com

Bad: Double Barreled

Bad: Loaded question;

an emotional issue for

women