Coca-Cola Việt Nam analysis, Essays (university) of Analysis and Design of Digital Integrated Circuits

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NGUYỄN THỊ THU TRANG

F14G- PERSON COCA-COLA VIỆT NAM Expand distribution channel

TAB LE OF

CONTENTS

of COCA-COLA VIỆT NAM

Introduction

PESTLE analysis

Why PESTLE important to business

External Factor Eivaluation (EFE) Matrix

Internal Factor Evaluation (IFE) Matrix

SWOT analys

Critical evaluation of PESTLE and SWOT

Conclusion

PESTLE Political factors These are all about how and to what degree a government intervenes in the economy. This can include – government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on. Economic factors Economic factors have a significant impact on how an organisation does business and also how profitable they are. Factors include – economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on.

Social factors Socio-cultural factors, are the areas that involve the shared belief and attitudes of the population. These factors include – population growth, age distribution, health consciousness, career attitudes and so on. These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.

Technological factors

Technological factors affect marketing and the management thereof in three distinct ways such as producing goods and services, distributing goods and services, communicating with target markets

• (^) Accurate and objective information
• Potential good or bad, and analysis helps balance everything in the company
• State the external factors affecting the company's development

• Care about health with a weighted score of 0.
• The growth rate of people's spending in Vietnam
  • (^) Coca Cola received an overall score of 2.73 indicating that the company's strategies are effective

S W O T A N A L Y S I S

• (^) Enhancing new drinks according to healthy trends
• (^) Strengthen advertising programs everywhere

Strengths

• Expanding many retail channels through stores, supermarkets or online sales platforms
• (^) Suppliers that offer raw material at a lower cost
• (^) Workplace diversity
• (^) Competent and committed human capital Opportunities
• Selling on e-commerce channels Weaknesses
• (^) New product development
• (^) Improve the customer service
• The legal framework changes and the introduction of new and stricter regulations
• (^) Threats of potential competitors Threats
• Inflation increases the cost of production S W O T

Rural areas account for

• Expanding more distribution channels is right

Many remote areas still do not have access to products

There are very few grocery stores, markets and supermarkets

Large remote area market

Expansion in remote areas helps to increase job opportunities

• Support strategy

Need to pay attention to improve customer service

Develop more drinks with different flavors

Support to open agents

of Vietnam's population