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Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Classical, Management, Philosophies, Manufacturing, Company, Workers, Careful, Discipline, Industrial, Revolution
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“The Art of War” is w ri#en by Chinese general Sun Tzu in the 6th century BC. A military strategy book that, recommending awareness of and ac@ng on strengths and weaknesses of own and compe@ng organiza@ons. The Indian, Chanakya wrote the trea@se Arthashastra around 300B, adressing issues such as statecraE, economic policy and military strategy. This has oEen been compared to Niccolò Machiavelli´s The Prince from 1513. Machiavelli believed that people were mo@vated by self-‐interest, and recommended that leaders use fear—but not hatred—to maintain control. Adam Smith, John Stuart Mill etc.
Is there a difference?
What is the difference? The Manager
J.F.K
Muammar Gadaffi
Steve Jobs