TERM 1
Low Involvement
DEFINITION 1
Routine purchase Inexpensive Low risk
TERM 2
High Involvement
DEFINITION 2
High price, high risk Extended problem solving Cognitive
dissonance
TERM 3
Need Recognition
DEFINITION 3
Marketing tries to stimulate consumer needs A primary
objective for promotion
TERM 4
Search for Information
DEFINITION 4
Internalexperience Externalvisit Web sites
TERM 5
Product Valuation
DEFINITION 5
Use criteria to limit choices Marketing provides comparisons
