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Chapter 3 | MKT 201 - Principles of Marketing, Quizzes of Principles of Marketing

Class: MKT 201 - Principles of Marketing; Subject: Marketing; University: Canisius College; Term: Spring 2011;

Typology: Quizzes

2010/2011

Uploaded on 02/16/2011

janne14344
janne14344 🇺🇸

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TERM 1
Low Involvement
DEFINITION 1
Routine purchase Inexpensive Low risk
TERM 2
High Involvement
DEFINITION 2
High price, high risk Extended problem solving Cognitive
dissonance
TERM 3
Need Recognition
DEFINITION 3
Marketing tries to stimulate consumer needs A primary
objective for promotion
TERM 4
Search for Information
DEFINITION 4
Internalexperience Externalvisit Web sites
TERM 5
Product Valuation
DEFINITION 5
Use criteria to limit choices Marketing provides comparisons
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Low Involvement

Routine purchase Inexpensive Low risk

TERM 2

High Involvement

DEFINITION 2

High price, high risk Extended problem solving Cognitive

dissonance

TERM 3

Need Recognition

DEFINITION 3

Marketing tries to stimulate consumer needs A primary

objective for promotion

TERM 4

Search for Information

DEFINITION 4

Internalexperience Externalvisit Web sites

TERM 5

Product Valuation

DEFINITION 5

Use criteria to limit choices Marketing provides comparisons

Distinct Consumer Buying Phases

1-Realize a need 2-Search for information 3-Evaluate

alternatives 4-Select a product and purchase 5-Assessing

product performance 6-Disposing of the product

TERM 7

Situational Factors

DEFINITION 7

Physical Situation Social Situation Time Situation Mood

Reason for Purchase

TERM 8

Atmospherics Physical Factors

DEFINITION 8

Store design and layout Store locations Ambiance

TERM 9

Uncontrolled Physical

Factor

DEFINITION 9

Weather Crowding

TERM 10

Consumer Personality Traits

DEFINITION 10

Openness Conscientiousness Extraversion Agreeableness

Neuroticism

Self

Perception

filters out irrelevant information

TERM 17

Self retention

DEFINITION 17

forgetting information that contradicts beliefs

TERM 18

Subliminal advertising

DEFINITION 18

stealthily embedded messages in media

TERM 19

Subliminal Advertising

DEFINITION 19

stealthily embedded messages in media

TERM 20

Stock Advertising

DEFINITION 20

surprising stimuli that can increase retention

Learning

changing behavior after receiving more information or using

a product

TERM 22

Attitudes

DEFINITION 22

enduring feelings about products and their providers

TERM 23

Maslow's needs

DEFINITION 23

lower level needs must be met before higher level needs

TERM 24

Advertising

DEFINITION 24

efforts to increase retention includes using shock and

subliminal techniques

TERM 25

Consumer attitudes

DEFINITION 25

mental positions tend to be enduring and difficult to change