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Global Firm
a firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors TERM 2
Economic Community
DEFINITION 2 a group of nations organized to work toward common goals in the regulation of international trade TERM 3
Countertrade
DEFINITION 3 international trade involving the direct or indirect exchange of goods for other goods instead of cash TERM 4
Exporting
DEFINITION 4 entering a foreign market by selling goods produced in the company's home country, often with little modification TERM 5
Joint Venturing
DEFINITION 5 entering foreign markets by joining with foreign companies to produce or market a product or service
Licensing
A method of entering a foreign market in which the company enters into an agreement with a licensee in the foreign market TERM 7
Contract Manufacturing
DEFINITION 7 a joint venture in which a company contracts with manufacturers in a foreign market to produce the product or provide its service TERM 8
Management Contracting
DEFINITION 8 a joint venture in which the domestic firm supplies the management know-how to a foreign company that supplies the capital; the domestic firm exports management services rather than products TERM 9
Joint Ownership
DEFINITION 9 a joint venture in which a company joins investors in a foreign market to create a local business in which the company shares joint ownership and control TERM 10
Direct Investment
DEFINITION 10 entering a foreign market by developing foreign-based assembly or manufacturing facilities
Communication Adaptation
a global communication strategy of fully adapting advertising messages to local markets TERM 17
Whole-Channel View
DEFINITION 17 designing international channels that take into account the entire global supply chain and marketing channel, forging an effective global value delivery network
