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Class: MKTG - Marketing 1 - Introduction; Subject: Marketing; University: SUNY Westchester Community College; Term: Forever 1989;
Typology: Quizzes
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Is the unique combination of benefits received by targeted buyers that includes quality convenience on time delivery and both before sale and after sale service at a specified price TERM 2
DEFINITION 2 Consist of the uncontrollable social economic technological competitive and regulatory forces that affect he results of a marketing decision TERM 3
DEFINITION 3 Is the trade of things of value between buyer and seller so that each is better off after the trade TERM 4
DEFINITION 4 consists of people with both the desire and the ability to buy a specific offering TERM 5
DEFINITION 5 occurs when an organization focuses its efforts on continuously collecting information about customer's needs & sharing this information across departments and using it to create customer value
is the activity for creating communicating delivering and exchanging offerings that benefit the organization, its stakeholders and society at large TERM 7
DEFINITION 7 is the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organizations goals TERM 8
DEFINITION 8 The 4 P'sproductplacepricepromotion TERM 9
DEFINITION 9 is a plan that integrates the marketing mix to provide a product service or idea to prospective buyer TERM 10
DEFINITION 10 are those manufacturers wholesalers retailers and government agencies that buy products and services for their own use or for resale