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ch 6 | DSNM 385 - BUYING & PROCUREMENT FOR DESGN, Quizzes of Marketing

Class: DSNM 385 - BUYING & PROCUREMENT FOR DESGN; Subject: Design Merchandising; University: Radford University; Term: Spring 2013;

Typology: Quizzes

2012/2013

Uploaded on 03/18/2013

miranda-schrock
miranda-schrock 🇺🇸

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TERM 1
mdse Mix
DEFINITION 1
Type of products available
options
meet the needs
constantly monitored because consumer change
TERM 2
Product line
DEFINITION 2
group of products that are Closely Related
Ex. line of athletic shoes and clothing to go with
TERM 3
What affects Product decisions
DEFINITION 3
target market--must meet needs
Competition--mdse similar/diff
Store Location/ Layout--Design fixtures, lighting
MDSE Selection--national vs. private; High vs. Low; PRICE
Personnel--Highly knowledgable, need in some areas
TERM 4
Types of Products
DEFINITION 4
Purchases based on:
Availability
Durability and Quality
Fashion appeal
TERM 5
Availability
DEFINITION 5
convenience
impluse
shopping products
specialty
pf3
pf4

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mdse Mix

Type of products available options meet the needs constantly monitored because consumer change TERM 2

Product line

DEFINITION 2 group of products that are Closely Related Ex. line of athletic shoes and clothing to go with TERM 3

What affects Product decisions

DEFINITION 3 target market--must meet needs Competition--mdse similar/diff Store Location/ Layout--Design fixtures, lighting MDSE Selection--national vs. private; High vs. Low; PRICE Personnel--Highly knowledgable, need in some areas TERM 4

Types of Products

DEFINITION 4 Purchases based on: Availability Durability and Quality Fashion appeal TERM 5

Availability

DEFINITION 5 convenience impluse shopping products specialty

Convenience product

not willing to spend time on quick availability will switch brand and store little planning TERM 7

Impulse product

DEFINITION 7 spontaneous no planning TERM 8

Shopping product

DEFINITION 8 making price, quality and style COMPARISONS spend time and effort on Furniture, Clothing, Appliances TERM 9

Specialty Product

DEFINITION 9 High price/ quality Will not accept substitutes alot of time/ effort TERM 10

2. Durability and Quality

DEFINITION 10 Durables Nondurables