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Class: DSNM 385 - BUYING & PROCUREMENT FOR DESGN; Subject: Design Merchandising; University: Radford University; Term: Spring 2013;
Typology: Quizzes
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Type of products available options meet the needs constantly monitored because consumer change TERM 2
DEFINITION 2 group of products that are Closely Related Ex. line of athletic shoes and clothing to go with TERM 3
DEFINITION 3 target market--must meet needs Competition--mdse similar/diff Store Location/ Layout--Design fixtures, lighting MDSE Selection--national vs. private; High vs. Low; PRICE Personnel--Highly knowledgable, need in some areas TERM 4
DEFINITION 4 Purchases based on: Availability Durability and Quality Fashion appeal TERM 5
DEFINITION 5 convenience impluse shopping products specialty
not willing to spend time on quick availability will switch brand and store little planning TERM 7
DEFINITION 7 spontaneous no planning TERM 8
DEFINITION 8 making price, quality and style COMPARISONS spend time and effort on Furniture, Clothing, Appliances TERM 9
DEFINITION 9 High price/ quality Will not accept substitutes alot of time/ effort TERM 10
DEFINITION 10 Durables Nondurables