TERM 1
mdse Mix
DEFINITION 1
Type of products available
options
meet the needs
constantly monitored because consumer change
TERM 2
Product line
DEFINITION 2
group of products that are Closely Related
Ex. line of athletic shoes and clothing to go with
TERM 3
What affects Product decisions
DEFINITION 3
target market--must meet needs
Competition--mdse similar/diff
Store Location/ Layout--Design fixtures, lighting
MDSE Selection--national vs. private; High vs. Low; PRICE
Personnel--Highly knowledgable, need in some areas
TERM 4
Types of Products
DEFINITION 4
Purchases based on:
Availability
Durability and Quality
Fashion appeal
TERM 5
Availability
DEFINITION 5
convenience
impluse
shopping products
specialty
