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CC2 Review Full Exam Review Questions & Answers A+ 2025 The entire group of people about whom the researcher wants to obtain information in a marketing research study is called the: sampling frame population area sample sample - ANS-✔✔population A population is to a parameter what a sample is to a ... sampling distribution statistic sampling frame sample distribution - ANS-✔✔Statistic Everything else being equal, if we want to increase the level of confidence from 95% to 99%, then we will need a ________sample. larger smaller - ANS-✔✔Larger The Union is conducting a survey to determine whether or not students support remodeling the Ohio Union. The error should not exceed 3 percentage points and the Union wants to be 95% confident in the results. What sample size do you recommend? - ANS-✔✔1068
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