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Deloitte's brand refresh initiative, including the goals, process, creative solution, and results. The goals aimed to bring the brand to life, engage stakeholders, and establish brand standards. The process involved a 13-year refresh, building a single brand architecture, and conducting research through focus groups. The creative solution included a brand toolkit, responsive design, and guidelines. The results showed a significant increase in activity, new active users, downloads and references, and training utilization.
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Deloitte Case