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capitulo 13 | SPAN 314 - Conducting Business in SPan and Latin America: Cross Cultural Negotiations, Quizzes of Spanish Language

voab Class: SPAN 314 - Conducting Business in SPan and Latin America: Cross Cultural Negotiations; Subject: Spanish; University: Christopher Newport University; Term: Spring 2010;

Typology: Quizzes

2009/2010

Uploaded on 03/16/2010

ksojack
ksojack 🇺🇸

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TERM 1
la agencia de publicidad
DEFINITION 1
advertising agency
TERM 2
la campana de promocion
DEFINITION 2
ad campaign
TERM 3
el/la consumador(a)
DEFINITION 3
consumer
TERM 4
el/la creador(a) publicitario(a)
DEFINITION 4
advertising agent
TERM 5
la efectividad
publicitaria
DEFINITION 5
advertising effectiveness
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la agencia de publicidad

advertising agency

TERM 2

la campana de promocion

DEFINITION 2

ad campaign

TERM 3

el/la consumador(a)

DEFINITION 3

consumer

TERM 4

el/la creador(a) publicitario(a)

DEFINITION 4

advertising agent

TERM 5

la efectividad

publicitaria

DEFINITION 5

advertising effectiveness

el mensaje

publicitario

advertising message

TERM 7

la perdidas por

dispersion

DEFINITION 7

scattered losses

TERM 8

la predisposicion

DEFINITION 8

predisposition

TERM 9

la propaganda

DEFINITION 9

publicity

TERM 10

la publicidad

DEFINITION 10

advertising

la publicidad selectiva

selective/ targeted advertising

TERM 17

la publicidad subliminal

DEFINITION 17

subliminal advertising

TERM 18

el/la receptor(a)

DEFINITION 18

receiver

TERM 19

la resistencia a la publicidad

DEFINITION 19

advertising resistance

TERM 20

la susceptibilidad

DEFINITION 20

susceptibility

el anuncio

ad

TERM 22

el giro

DEFINITION 22

line of business

TERM 23

el lema

DEFINITION 23

slogan

TERM 24

el mercadeo y

publicidad

DEFINITION 24

marketing and advertisement

TERM 25

la oposicion

DEFINITION 25

opposition

los medios de difusion

diffusion/ dissemination media

TERM 32

al anuncio clasificado

DEFINITION 32

classified ad

TERM 33

el anuncio

publicitario

DEFINITION 33

advertisement

TERM 34

la contraportada

DEFINITION 34

back page

TERM 35

el espacio fijo

DEFINITION 35

fixed space

el folleto

publicitario

brochure

TERM 37

la portada

DEFINITION 37

title page

TERM 38

el recargo

DEFINITION 38

additional fee

TERM 39

el suplemento de fin de

semana

DEFINITION 39

weekend supplement

TERM 40

la tarifa de publicidad

DEFINITION 40

advertising rate

la productora cinematografica

film company

TERM 47

la publicidad en medios de transporte

DEFINITION 47

advertising on public transportation

TERM 48

la publicidad en vallas

DEFINITION 48

advertising by billboards

TERM 49

la publicidad por telefono

DEFINITION 49

telephone advertising

TERM 50

anunciar

DEFINITION 50

to take out an ad

patrocinar

to sponsor

TERM 52

poner un anuncio

DEFINITION 52

to run an ad

TERM 53

publicar

DEFINITION 53

to publish

TERM 54

la compana

publicitaria

DEFINITION 54

advertising campaign

TERM 55

el area de cobertura

publicitaria

DEFINITION 55

advertising area

la estrategia vertical de medios publicitarios

vertical strategy in media planning

TERM 62

el grupo-objetivo

DEFINITION 62

target group

TERM 63

el lema

DEFINITION 63

motto

TERM 64

la muestra gratis/gratuita

DEFINITION 64

free sample

TERM 65

por valor de

DEFINITION 65

worth, with a value of

sin compromiso

without obligation

TERM 67

un documental

DEFINITION 67

documentary