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C201 Business Acumen 181 Complete Solutions: Questions and Answers, Exams of Effective Business Communication

A comprehensive set of questions and answers covering various aspects of business acumen, including organizing, marketing, operations, finance, and economics. It serves as a valuable resource for students studying business principles and concepts, offering insights into key topics and their practical applications.

Typology: Exams

2024/2025

Available from 04/07/2025

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C201 Business Acumen 181 complete
solutions.
C201 Business Acumen 181 complete
solutions.
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization? - ANSWER Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? -
ANSWER Increased number of direct reports per manager
Which two key elements does an effective organization include? - ANSWER Human interaction,
structure
Why does a line organizational structure function most effectively in a crisis situation? - ANSWER It
established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. - ANSWER 1) Define
job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct employment tests, 4)
Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - ANSWER Achievement of
company goals
Which step in the organizing process results in management group work activities into units within the
organization? - ANSWER Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company leveraging? - ANSWER Customer
loyalty
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solutions.

C201 Business Acumen 181 complete

solutions.

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - ANSWER Evaluating results

What is the result of a company increasing the delegation of authority and the span of control? - ANSWER Increased number of direct reports per manager

Which two key elements does an effective organization include? - ANSWER Human interaction, structure

Why does a line organizational structure function most effectively in a crisis situation? - ANSWER It established a direct flow of authority

Number the seven steps in the recruiting and interviewing process from first to last. - ANSWER 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring determination

Which primary driver does management use for an organization's structure? - ANSWER Achievement of company goals

Which step in the organizing process results in management group work activities into units within the organization? - ANSWER Departmentalization

A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - ANSWER Customer loyalty

solutions.

Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? - ANSWER Everyday low pricing

When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - ANSWER When demand for the product is driven by the end user

Which marketing tool is essential to building an effective relationship marketing campaign? - ANSWER An affinity program

Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? - ANSWER Personal Selling

What three factors should be addressed in a successful marketing plan? Choose 3 answers. - ANSWER Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget)

Which three characteristics are measured in demographic segmentation? Choose 3 answers - ANSWER Race and ethnicity, Income, Household size

In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers - ANSWER Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions

Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers - ANSWER cultural homogeneity, mobility of labor, local labor costs

With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers. - ANSWER Consumable supplies, accessories to primary products

solutions.

Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices? - ANSWER Demand curve

Which two factors drive demand in a microeconomics system? Choose 2 answers - ANSWER Customer preference, price of substitute goods

How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price? - ANSWER There is no immediate effect on demand

Which two impacts result from a nation's increase in productivity? Choose 2 answers - ANSWER Economy expands, Personal wealth increases

For which two purposes will the U.S Federal Reserve System follow an expansionary monetary policy? Choose 2 answers - ANSWER To encourage bankers to make loans, to cut the cost of borrowing

Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? Choose 2 answers - ANSWER An increase in overall cost of debt to private borrowers, an increase of funds for public services

What is one role of a financial manage? - ANSWER Analyzing major investment decisoins

Which two activities are finance activities rather than accounting activities? Choose 2 answers - ANSWER Making capital market investments, creating a financial plan

Which three sources should a business consider when seeking a long-term source? Choose 3 answers - ANSWER Hedge funds, Venture capital, public sale of stocks

In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability? - ANSWER Commercial paper

solutions.

Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public? - ANSWER It insures the value of the security to the investor

Why should a manager use financial controls in a firm's financial plan? - ANSWER to determine the accuracy of forecasted revenues, costs, and expenses

What does a CFO use in financial planning to determine the expected level of revenue for future periods? - ANSWER Sales forecast plus non-sales revenue

How did the Dodd-Frank Wall Street Reform and Consumer Protection Act impact retailers? - ANSWER capped the debit card fee at 21 cents

Which two activities are prohibited by insider trading laws and should be avoided by a firm's employees? Choose 2 answers - ANSWER Selling company stock because a co-worker told the employee the company's new drug is failing in clinical trial, buying stock in the public company for which the employee works based on a conversation the employee overheard at a cocktail party between two of the company's executives.

Which two risks does a firm face by funding the purchase of long-term assets with short-term funding sources? Choose 2 ansers - ANSWER Volatility of interest rates, frequent renewals

Which funding source should a firm use if it wishes to secure long-term financing while retaining all of its equity? - ANSWER private equity fund

Which three characteristics make commercial paper a low-risk, attractive source of short-term funding for a business? - ANSWER It has a maturity that ranges between 1 and 270 days, it carries interest rates that are 1 to 2 percent less than bank loans, it can make large amounts of money available

What should a firm do to manage the risk of using leverage when exploring long-term funding options? - ANSWER Ensure that earnings remain larger than interests payments

solutions.

For which type of communication should employees have an ethical expectation of privacy from company monitoring? - ANSWER Personal letters sent through the company mail room

Which activity raises ethical issues heightened by the capabilities of data mining? - ANSWER Selling customer data for external marketing research

Which intent of spyware creates a company security issue? - ANSWER The intent to report on a user's internet activity

A company might divide itself into smaller groups that best match the types of customers it service. this is an example of - ANSWER departmentalization.

Total productivity - ANSWER output (goods or services) / input (human, natural resources, capital)

Liquidity ratio - ANSWER current assets / current liabilities

acid test - ANSWER current assets - inventory / current liabilities

inventory turnover - ANSWER cost of goods sold / average inventory (average of 2013 + 2014)

receivables turnover - ANSWER credit sales / average account receivables (average of 2013 + 2014)

total assets turnover - ANSWER sales / average total assets

what ratios are considered liquidity ratios - ANSWER the firms abilities to meet its short term obligations and include the liquidity ratio and acid test

what ratios are considered activity ratios - ANSWER measue managements use of the firms resources and include all turn over ratios

solutions.

what ratios are considered profitability ratios - ANSWER gross profit, net profit, and return on equity

gross profit margin - ANSWER gross profit / sales

net profit margin - ANSWER net income / sales

return on equity - ANSWER net income / average equity

what are leverage ratios - ANSWER measure the extent to which a firm relies on debt financing and includes debt ratio and long-term debt to equity

debt ratio - ANSWER total liabilities / total assets

long-term debt to equity - ANSWER long-term debt / owner's equity

what do management use support systems for - ANSWER decisions

information systems for activities fall under which support system - ANSWER operational support systems

which of the two information systems are operational support systems - ANSWER process control system, transaction process system

a decision support system (DSS) belongs to which support system - ANSWER management

is ethical and legal the same thing - ANSWER no

solutions.

what are the four stages of the product life cycle - ANSWER introductory, growth, maturity, decline

which stage of the product life cycle requires focusing on attracting the competitors customers - ANSWER maturity

which advantage does brand loyalty provide - ANSWER competitive advantage

the highest form of brand loyalty is - ANSWER imsistence

brand preference is a higher form or loyalty than brand recognition - ANSWER true

a brand is recognized by potential customers, and is correctly associated with a particular product - ANSWER brand awareness

connect the brand to the a positive image (GE to eco friendly) - ANSWER brand association

what are marketing intermediaries - ANSWER retailer and broker

using what can make a price cheaper to a consumer - ANSWER wholesaler

what adds value to a product - ANSWER marketing intermediaries

what is the purpose of a strategic marketing stratey - ANSWER achieve organizational goals

what is not a non-traditional marketing technique - ANSWER team

solutions.

what is a non-traditional marketing technique you would use to market yourself as a real-estate agent - ANSWER people

the 4 P's product, place, promotion, price make up what - ANSWER marketing mix

name three personal, determinants that influence your consumer behavior - ANSWER learned experience, perception, self-concept

what market segmentations are used in B2B and B2C - ANSWER demographic and geographic

targeting consumer markets based on lifestyle is what kind of segmentation - ANSWER psychographic

the advantage of being able to offer a product at a much lower price than a competitor is - ANSWER comparative advantage

B2B relationship marketing is easier to create with - ANSWER new businesses

which type of production carries the highest inventory - ANSWER mass

which type of productions has little to no finished inventory - ANSWER customer driven

which type of production utilizes the most information technology (automation). - ANSWER flexible

which type of production requires the highest level of skilled workers - ANSWER mass production

what are two advantages to computer aided manufacturing - ANSWER accuracy, faster

what do we call a facility hat can utilize computer-integrated manufacturing to produce a product from start to finish - ANSWER lights out facility

solutions.

which type of competition requires government regulation for entry - ANSWER monopoly

which type of competition is the easiest to enter - ANSWER pure

what is the name of the graph that we use to demonstrate demand - ANSWER demand curve

what is the point where supply and demand curves intersect - ANSWER equilibrium price

is the study of supply and demand a micro or macro economic issue - ANSWER micro

when federal taxes are reduced is that micro or macro - ANSWER macro

when a tariff is increased on importing produce, is that micro or macro - ANSWER macro-economics

name the three tiers of management - ANSWER middle, supervisory, top

management is the process of - ANSWER achieving organizational objects

which level of planning does the middle manager complete - ANSWER tactical

what levels of management contribute to the contingency plan - ANSWER all levels

skill required for managers - ANSWER technical, human, conceptual

Departmentalizing based by domestic and international is which kind of departmentalization? - ANSWER geopgraphical

solutions.

Pick two types of departmentalization. - ANSWER functional, process

An organizational structure that is slow to make decisions because they look for consensus. - ANSWER committee

You may report vertically and horizontally in this organizational structure, - ANSWER matrix

what group likes structure - ANSWER millenials

What is the earliest year a Millennial would have been born? - ANSWER 1980

There are three key elements to an organization. What are they - ANSWER Human interaction, Goal- directed activities, structure

Who uses the sales forecast indicates where necessary funds will come. - ANSWER CFO

what revenue is not considered by the CFO for origin of necessary funds for the planning period. - ANSWER non-sales

The amount of assets a firm will need to support the forecast for a planning period. - ANSWER asset intensity

A firm pays taxes on profits that are repatriated as part of global operations. (yes or no) - ANSWER yes

An accounting method that helps a firm reduce the disparity in exchange rate. - ANSWER balance sheet hedge

Select a reason dept capital is cheaper than equity capital. - ANSWER Creditors will accept a lower rate of return than investors

solutions.

Protects investors by pursuing civil actions against businesses for violations. - ANSWER SEC

Which financial statement provides managers a picture of cash needed for day-to-day operations? - ANSWER statement of cash flows

Which financial statement is a permanent statement? - ANSWER balance sheet

Which two financial statements would be reviewed by potential buyers? - ANSWER Statement of owner's equity and balance sheet

Depreciation is a non-cash expense on which statement? - ANSWER statement of cash flows (depreciations)

Which ratio is considered satisfactory liquidity using the liquidity ratio? - ANSWER 2:

Which ratio is considered adequate liquidity using the quick ratio? - ANSWER 1:

What does a calculated liquidity ratio of 2.5 indicate? - ANSWER $2.50 in assets for every $1.00 in liability

Which indicates better performance in inventory turnover? - ANSWER high inventory turnover ratio

Why do we avoid an over-reliance on borrowing? - ANSWER to gain leverage

How often do firm's prepare a cash budget? - ANSWER monthly

What does the income statement examine? - ANSWER revenue, expense, and profit

solutions.

This ratio explains the leverage of a firm. - ANSWER debt ratio

An accounting method that measures the performance and position of a company by recognizing economic events regardless of when cash transactions occur. - ANSWER accural

what is used to build the statement of owner's equity. - ANSWER income statement

what is also used to build the statement of owner's equity - ANSWER balance sheet ( as part of owner's equity)