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A series of true/false questions and multiple-choice questions related to the role of business research. It covers key concepts such as the definition of business research, its application in different business contexts, and the scientific method used in conducting research. The document also explores different business orientations and their impact on research priorities.
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NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
d. all of these choices ANS: D PTS: 1 DIF: Moderate REF: p. 12 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
ANS: performance-monitoring PTS: 1 DIF: Moderate REF: p. 9 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Knowledge
Knowledge management is the process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization’s intellectual capital. PTS: 1 DIF: Hard REF: p. 21 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
a. production managers b. sales managers c. accountants d. all of these choices ANS: D PTS: 1 DIF: Easy REF: p. 23 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
d. environmental scanning data ANS: A PTS: 1 DIF: Moderate REF: p. 26 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
b. behavioral tracking c. search engine optimization d. electronic data interchange ANS: A PTS: 1 DIF: Hard REF: p. 32 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application