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Business Research: Chapter 1 - The Role of Business Research, Exams of Business Economics

City University of New York (CUNY) - Bernard M Baruch CollegeBusiness Economics

A series of true/false questions and multiple-choice questions related to the role of business research. It covers key concepts such as the definition of business research, its application in different business contexts, and the scientific method used in conducting research. The document also explores different business orientations and their impact on research priorities.

Typology: Exams

2024/2025

Available from 09/04/2024

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Chapter 1—The Role of Business Research
TRUE/FALSE
1. Business research can be directed toward an element of an organization’s internal operations.
ANS: T
2. Researchers in different functional areas of a business differ in the respect that they typically use
different research methods.
ANS: F
3. Business research is basically about conducting surveys.
ANS: F
Business research is more than conducting surveys. This process includes idea and theory
development, problem definition, gathering information, analyzing data, and communicating the
findings including potential implications.
\
4. The term “research” means “to search again.”
ANS: T PTS: 1 DIF: Moderate REF: p. 5
OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
5. A business researcher needs to be subjective in order to provide accurate information.
ANS: F
The researcher should be personally detached and free of bias attempting to find truth, so he or she
must be objective, not subjective.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
6. Business research is restricted to for-profit organizations.
ANS: F
Certainly, business research focuses on for-profit business activities, but it is also applicable to other
types of organizations, such as non-profits.
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
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Download Business Research: Chapter 1 - The Role of Business Research and more Exams Business Economics in PDF only on Docsity!

Chapter 1—The Role of Business Research

TRUE/FALSE

  1. Business research can be directed toward an element of an organization’s internal operations. ANS: T
  2. Researchers in different functional areas of a business differ in the respect that they typically use different research methods. ANS: F
  3. Business research is basically about conducting surveys. ANS: F Business research is more than conducting surveys. This process includes idea and theory development, problem definition, gathering information, analyzing data, and communicating the findings including potential implications. \
  4. The term “research” means “to search again.” ANS: T PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  5. A business researcher needs to be subjective in order to provide accurate information. ANS: F The researcher should be personally detached and free of bias attempting to find truth, so he or she must be objective, not subjective. PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  6. Business research is restricted to for-profit organizations. ANS: F Certainly, business research focuses on for-profit business activities, but it is also applicable to other types of organizations, such as non-profits. PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-

NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

  1. Conducting research to determine why consumers visit Starbucks is an example of basic business research. ANS: F This is an example of applied business research, which is conducted to address a specific decision for a specific firm or organization, such as understanding why consumers visit Starbucks. PTS: 1 DIF: Hard REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  2. The procedures and techniques used by applied researchers and basic researchers differ substantially. ANS: F All research, whether basic or applied, involves the scientific method. PTS: 1 DIF: Moderate REF: p. 6 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  3. The scientific method used by researchers is essentially the same process in social sciences, such as business, as it is in “hard” sciences, such as biology or physics. ANS: T PTS: 1 DIF: Moderate REF: p. 6 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  4. When ideas can be stated in researchable terms, we reach the hypothesis stage of the scientific method. ANS: T PTS: 1 DIF: Easy REF: p. 6 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  5. Research plays a more prominent role in product-oriented companies than in customer-oriented companies. ANS: F A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product, and research may take a backseat. PTS: 1 DIF: Moderate REF: p. 7 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Comprehension
  6. Developing and implementing a business strategy involves six stages. ANS: F It involves four stages. PTS: 1 DIF: Moderate REF: p. 8 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Knowledge
  7. Performance-monitoring research is primary used to evaluate employees. ANS: F

OBJ: LO: 01-

NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application

  1. All of the following are important aspects of the business research process EXCEPT. a. gathering information b. idea and theory development c. analyzing data d. making results publicly available ANS: D PTS: 1 DIF: Hard REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  2. Which of the following are the two types of business research based on the specificity of its purpose? a. basic and applied b. scientific and non-scientific c. cross-sectional and qualitative d. quantitative and secondary ANS: A PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  3. is conducted to address a specific business decision for a specific firm or organization. a. Basic business research b. Qualitative business research c. Quantitative business research d. Applied business research ANS: D PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  4. Campbell’s Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell’s using to determine which soup consumers will like the best? a. secondary research b. basic research c. applied research d. test research ANS: C PTS: 1 DIF: Hard REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  5. Which type of research tries to verify a theory or to learn more about a business concept and is not intended to solve a particular business problem? a. performance-monitoring research b. basic research c. total quality management d. the scientific method ANS: B PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  1. A business professor is examining the relationship between age and ethical business behavior. The research is not being conducted for any specific business or even industry, but rather it is intended to better understand and predict this behavior across all aspects of business. This professor is conducting which type of business research? a. basic business research b. formal business research c. applied business research d. abstract business research ANS: A PTS: 1 DIF: Hard REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  2. Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world? a. qualitative method b. quantitative method c. scientific method d. primary method ANS: C PTS: 1 DIF: Moderate REF: p. 6 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  3. All of the following are business orientations EXCEPT. a. management-oriented b. product-oriented c. production-oriented d. marketing-oriented ANS: A PTS: 1 DIF: Hard REF: p. 7 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  4. A production-oriented firm focuses its research on. a. customers b. technicians and experts in the field c. competitive forces outside of the organization d. line employees, engineers, accountants, and other efficiency experts ANS: D PTS: 1 DIF: Hard REF: p. 7 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  5. Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain process (i.e., getting products into the stores) in making decisions? a. production-orientated b. product-oriented c. marketing-oriented d. technically-oriented ANS: A PTS: 1 DIF: Hard REF: p. 7

OBJ: LO: 01-

NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application

  1. When Target stores monitors the sales activities of its retail stores in order to detect any indication of dollar sales changes, this is an example of which type of research? a. relationship marketing research b. total quality management research c. basic research d. performance-monitoring research ANS: D PTS: 1 DIF: Hard REF: p. 9 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  2. All of the following are factors considered when deciding whether or not research is needed EXCEPT . a. nature of the decision b. availability of data c. managerial experience d. benefits versus costs ANS: C PTS: 1 DIF: Hard REF: p. 10 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  3. When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research? a. nature of the decision b. time constraints c. availability of the data d. cost considerations ANS: B PTS: 1 DIF: Moderate REF: p. 10 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  4. In general, the important a decision is strategically to the organization, the likely that research will be undertaken. a. less; more b. more; more c. more; less d. none of these choices ANS: B PTS: 1 DIF: Moderate REF: p. 11 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  5. When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself? a. Is the proposed research expenditure the best use of the available funds? b. Will the information gained by business research improve the quality of the business decision enough to warrant the expenditure? c. Will the payoff from the research be worth the dollar expenditures for research?

d. all of these choices ANS: D PTS: 1 DIF: Moderate REF: p. 12 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

  1. When conducting research internationally, it is important to research results, which means the researcher verifies that the empirical findings from one culture also exist and behave similarly in another culture. a. cross-validate b. simulate c. integrate d. cross-analyze ANS: A PTS: 1 DIF: Moderate REF: p. 14 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  2. Consumer research conducted in the United States indicates that many consumers consider the country of origin when purchasing products, and consumers tend to prefer products that are made in the U.S.A. To determine if consumers in other countries are partial to their own country’s products, what must be done before the empirical findings from the research conducted among U.S. consumers also exist and behave similarly in another culture? a. reliability assessment b. cultural cross-validation c. benefit/cost analysis d. cultural-monitoring research ANS: B PTS: 1 DIF: Hard REF: p. 14 OBJ: LO: 01- NAT: AACSB Diversity| CB&E Model International Perspective| Blooms Application COMPLETION
  3. The application of the scientific method in searching for truth about business phenomena is known as . ANS: business research PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  4. The two types of business research based on the specificity of its purpose are called basic and research. ANS: applied PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  5. Researchers conducting research to address a specific business decision for their business are conducting research. ANS: applied

ANS: performance-monitoring PTS: 1 DIF: Moderate REF: p. 9 OBJ: LO: 01- NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Knowledge

  1. When empirical evidence from two different cultures suggests that people in one culture act in ways that are similar to people in a different culture, we say that this fact the hypothesis that the two cultures are similar to one another. ANS: cross-validates PTS: 1 DIF: Moderate REF: p. 14 OBJ: LO: 01- NAT: AACSB Diversity| CB&E Model International Perspective| Blooms Knowledge ESSAY

Chapter 2—Information Systems and Knowledge Management

TRUE/FALSE

  1. Data, information, and intelligence all have the potential to create value to the firm through better decision making. ANS: T PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  2. Data are a subset of market intelligence. ANS: F Market intelligence is the subset of data and information. There is more data than information, and more information than intelligence. PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  3. Relevant data are facts about things that cannot be changed. ANS: F Relevant data are facts about things that can be changed, and if they are changed, it will materially alter the situation. PTS: 1 DIF: Moderate REF: p. 19 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  4. Timely data are the most current data. ANS: F While the most current data are most likely the most timely and relevant, timely data can be older as well. It just can’t be so old that they are not relevant. PTS: 1 DIF: Moderate REF: p. 20 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  5. Knowledge cannot be managed. ANS: F

Knowledge management is the process of creating an inclusive, comprehensive, easily accessible organizational memory, which is often called the organization’s intellectual capital. PTS: 1 DIF: Hard REF: p. 21 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

  1. One way to describe business research is to categorize it based on the four possible functions it serves in business: foundational, testing, issues, and validation. ANS: F One way to describe business research is to categorize it based on the four possible functions it serves in business: foundational, testing, issues, and performance. PTS: 1 DIF: Moderate REF: p. 23 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  2. The purpose of a decision support system is to store data and transform data into information that is easily accessible to managers. ANS: T PTS: 1 DIF: Moderate REF: p. 23 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  3. The goal of a CRM system is to describe customer relationships so that managers can access information themselves. ANS: T PTS: 1 DIF: Moderate REF: p. 23 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  4. A decision support system requires databases and software. ANS: T PTS: 1 DIF: Easy REF: p. 23 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Comprehension
  5. A data warehouse is the multitiered computer storehouse of current and historical data. ANS: T PTS: 1 DIF: Moderate REF: p. 24 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  6. Input data can come from internal sources of the organization, but not from external sources. ANS: F Input data come from both internal and external sources. PTS: 1 DIF: Moderate REF: p. 24 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Comprehension
  7. Proprietary marketing research is available to anyone via the Internet. ANS: F
  1. Data and information can be delivered to consumers or other end users via pull technology or push technology. ANS: T PTS: 1 DIF: Moderate REF: p. 32 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge MULTIPLE CHOICE
  2. Facts or recorded measures of certain phenomena (things or events) are known as. a. data b. information c. market intelligence d. knowledge e. value ANS: A PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  3. Data formatted (structured) to support decision making or define the relationship between two facts is referred to as a. interpretive b. inductive c. information d. interactive ANS: C PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  4. Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made? a. knowledge b. intellectual capital c. business intelligence d. decision support system ANS: C PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  5. All of the following are important characteristics used to evaluate the value of information EXCEPT. a. timeliness b. relevance c. completeness d. cost ANS: D PTS: 1 DIF: Hard REF: p. 19 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
  1. The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called. a. relevance b. timeliness c. completeness d. significance ANS: A PTS: 1 DIF: Moderate REF: p. 19 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  2. A researcher has assessed the reliability and validity of his data and is comfortable in thinking the data accurately matches reality. Which characteristic of valuable information does this best describe? a. relevance b. completeness c. quality d. timeliness ANS: A PTS: 1 DIF: Hard REF: p. 19 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  3. Which of the following data characteristic refers to the degree to which data represent the true situation? a. timeliness b. completeness c. quality d. relevance ANS: C PTS: 1 DIF: Moderate REF: p. 20 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
  4. Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology? a. RFID b. smart technology c. market dynamism d. GPS ANS: A PTS: 1 DIF: Hard REF: p. 21 OBJ: LO: 02-02 NAT: AACSB Technology| CB&E Model Research| Blooms Application
  5. Which of the following represents a blend of previous experience, insight, and data that forms organizational memory? a. data b. knowledge c. market intelligence d. information ANS: B PTS: 1 DIF: Moderate REF: p. 21 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge

a. production managers b. sales managers c. accountants d. all of these choices ANS: D PTS: 1 DIF: Easy REF: p. 23 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge

  1. An organization's mailing list of current customers is an example of. a. a cookie b. software c. a database d. a hyperlink ANS: C PTS: 1 DIF: Hard REF: p. 24 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  2. Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access? a. global information system b. data warehousing c. proprietary business research d. keyword search ANS: B PTS: 1 DIF: Moderate REF: p. 24 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  3. An organization's inventory figures are a good example of. a. cookies b. internal records c. external records d. CRM ANS: B PTS: 1 DIF: Hard REF: p. 24 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  4. Which source of input data is represented when a company conducts research to identify the characteristics of its customers? a. internal records b. proprietary business research c. salesperson input d. behavioral tracking ANS: B PTS: 1 DIF: Hard REF: p. 24 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application
  5. Accumulated records resulting from point-of-sale data recordings are known as. a. scanner data b. multiple-source data c. cookies

d. environmental scanning data ANS: A PTS: 1 DIF: Moderate REF: p. 26 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge

  1. Which of the following is an example of behavioral tracking? a. product sales histories b. test market results c. supermarket scanner data d. survey findings ANS: C PTS: 1 DIF: Moderate REF: p. 26 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  2. Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as. a. single-source data b. multiple-source data c. cookies d. environmental scanning data ANS: A PTS: 1 DIF: Hard REF: p. 26 OBJ: LO: 02-04 NAT: AACSB Technology| CB&E Model Research| Blooms Knowledge
  3. LEXIS-NEXIS is a company that puts together data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LEXIS-NEXIS is an example of a. a. data compiler b. data wholesaler c. data warehouse d. data miner ANS: B PTS: 1 DIF: Hard REF: p. 27 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  4. CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database? a. statistical database b. financial database c. video database d. electronic interchange database ANS: B PTS: 1 DIF: Moderate REF: p. 28 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  5. The type of exchange that occurs when one company’s computer system is integrated with another companys’ system is called. a. electronic data interchange (EDI) b. radio frequency exchanged (RFE) c. electronic synergy d. realtime communication ANS: A PTS: 1 DIF: Moderate REF: p. 29
  1. www.fda.gov, www.nike.com, and www.fsu.edu are examples of. a. EDIs b. URLs c. DSSs d. UPCs ANS: B PTS: 1 DIF: Hard REF: p. 31 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  2. Yahoo! and Google are examples of. a. home pages b. search engines c. ISPs d. CRMs ANS: B PTS: 1 DIF: Hard REF: p. 31 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  3. A(n) searches through the Internet almost instantly looking for content containing specific words. a. environmental scan b. history sniff c. web craw d. keyword search ANS: D PTS: 1 DIF: Easy REF: p. 31 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  4. Karl is searching “digital cameras” in Google to learn more about the brands available and prices for each. Karl is performing a(n). a. predictive analysis b. keyword search c. environmental scan d. history sniff ANS: B PTS: 1 DIF: Hard REF: p. 31 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  5. What type of medium is the Internet? a. interactive medium b. one-way medium c. flow medium d. ionic medium ANS: A PTS: 1 DIF: Hard REF: p. 31 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Comprehension
  6. Melanie is using the Internet to gather information designed to detect changes in her company’s external operating environment. What is Melanie performing? a. environmental scanning

b. behavioral tracking c. search engine optimization d. electronic data interchange ANS: A PTS: 1 DIF: Hard REF: p. 32 OBJ: LO: 02- NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application

  1. In which type of technology does the consumer request information from a Web page and the browser then determines a response? a. Intranet b. push technology c. pull technology d. interactive technology ANS: C PTS: 1 DIF: Moderate REF: p. 32 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Knowledge
  2. When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of. a. push technology b. electronic data interchange c. pull technology d. a URL ANS: A PTS: 1 DIF: Hard REF: p. 32 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  3. When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team, this is an example of the application of. a. push technology b. pull technology c. smart agent software d. RFID ANS: C PTS: 1 DIF: Hard REF: p. 33 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application
  4. When you visit websites, most likely a small computer file that records your Web usage history is created. Often this is done so the site will know you when you return and you won’t have to reenter information if you have already done so on that site. This small computer file is called a(n). a. electronic data exchange b. cookie c. URL d. Intranet ANS: B PTS: 1 DIF: Hard REF: p. 33 OBJ: LO: 02- NAT: AACSB Technology| CB&E Model Online/Computer| Blooms Application