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Business and Society Chapter 15 | BUS - Business Research, Quizzes of Business Research Methods for Managers

Class: BUS - Business Research; Subject: Business; University: University of Tulsa; Term: Forever 1989;

Typology: Quizzes

2011/2012

Uploaded on 03/27/2012

truegamergirl
truegamergirl 🇺🇸

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TERM 1
Channel of Distribution
DEFINITION 1
A group of marketing intermediaries that joining together to
transport and store goods from producers to consumers
TERM 2
Agents and Brokers
DEFINITION 2
Intermediaries who bring buyers and sellers together and
assist in negotiating an exchange but do not take title to the
goods they offer
TERM 3
Wholesaler
DEFINITION 3
An intermediary that sells products to other organizations
such as retailers, manufacturers, and hospitals
TERM 4
Retailer
DEFINITION 4
An organization that sells products to ultimate customers
TERM 5
Time Utility
DEFINITION 5
Makes products available when customers want them
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Channel of Distribution

A group of marketing intermediaries that joining together to transport and store goods from producers to consumers TERM 2

Agents and Brokers

DEFINITION 2 Intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods they offer TERM 3

Wholesaler

DEFINITION 3 An intermediary that sells products to other organizations such as retailers, manufacturers, and hospitals TERM 4

Retailer

DEFINITION 4 An organization that sells products to ultimate customers TERM 5

Time Utility

DEFINITION 5 Makes products available when customers want them

Place Utility

Adds value to products by placing them where people want them TERM 7

Possession Utility

DEFINITION 7 Helps transfer ownership from one party to another, including providing credit TERM 8

Information Utility

DEFINITION 8 Opens two-way flows of information between marketing participants TERM 9

Service Utility

DEFINITION 9 Provides service during and after a sale and teaches customers how to best use products TERM 10

Intensive Distribution

DEFINITION 10 Puts products into as many retail outlets as possible including vending machines

Direct Marketing

Any activity that directly links manufacturers or intermediaries with ultimate customers TERM 17

The FOUR SYSTEMS of CHANNEL

RELATIONSHIPS

DEFINITION 17 1.Corporate Distribution Systems 2.Contractual Distribution Systems 3.Administered Distribution Systems 4.Supply Chains TERM 18

Corporate Distribution Systems

DEFINITION 18 Exist when one firm owns all the organizations in a channel of distribution TERM 19

Contractual Distribution Systems

DEFINITION 19 Exist when members are bound to cooperate through contractual agreements TERM 20

Supply Chain

DEFINITION 20 All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers

Supply Chain Management

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations in the supply chain TERM 22

Logistics

DEFINITION 22 The planning, implementing and controlling of the physical flow of material, final goods and related information from points of origin to points of consumption