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Channel of Distribution
A group of marketing intermediaries that joining together to transport and store goods from producers to consumers TERM 2
Agents and Brokers
DEFINITION 2 Intermediaries who bring buyers and sellers together and assist in negotiating an exchange but do not take title to the goods they offer TERM 3
Wholesaler
DEFINITION 3 An intermediary that sells products to other organizations such as retailers, manufacturers, and hospitals TERM 4
Retailer
DEFINITION 4 An organization that sells products to ultimate customers TERM 5
Time Utility
DEFINITION 5 Makes products available when customers want them
Place Utility
Adds value to products by placing them where people want them TERM 7
Possession Utility
DEFINITION 7 Helps transfer ownership from one party to another, including providing credit TERM 8
Information Utility
DEFINITION 8 Opens two-way flows of information between marketing participants TERM 9
Service Utility
DEFINITION 9 Provides service during and after a sale and teaches customers how to best use products TERM 10
Intensive Distribution
DEFINITION 10 Puts products into as many retail outlets as possible including vending machines
Direct Marketing
Any activity that directly links manufacturers or intermediaries with ultimate customers TERM 17
The FOUR SYSTEMS of CHANNEL
RELATIONSHIPS
DEFINITION 17 1.Corporate Distribution Systems 2.Contractual Distribution Systems 3.Administered Distribution Systems 4.Supply Chains TERM 18
Corporate Distribution Systems
DEFINITION 18 Exist when one firm owns all the organizations in a channel of distribution TERM 19
Contractual Distribution Systems
DEFINITION 19 Exist when members are bound to cooperate through contractual agreements TERM 20
Supply Chain
DEFINITION 20 All the linked activities various organizations must perform to move goods and services from the source of raw materials to ultimate consumers
Supply Chain Management
The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations in the supply chain TERM 22
Logistics
DEFINITION 22 The planning, implementing and controlling of the physical flow of material, final goods and related information from points of origin to points of consumption
