TERM 1
BUS 620 Entire Course (Ash Course)
DEFINITION 1
BUS 620 Week 1 DQ 1 What is Marketing (A sh Course) BUS 620 Week 1 DQ 2
Marketing Strategies (Ash Course) BUS 620 Week 1 The Future of the New York
Times (Ash Course) BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) BUS 620
Week 2 DQ 2 Customer Needs (Ash Course ) BUS 620 Week 2 Industry
Forecasting (Ash Course) BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course)
BUS 620 Week 3 DQ 2 Marketing Segmenta tion (Ash Course) BUS 620 Week 3
The Case of the New Apple, Inc. (Ash Cours e) BUS 620 Week 4 Ad Compaign -
Article Review (Ash Course) BUS 620 Week 4 DQ 1 The Role of Pricing (Ash
Course) BUS 620 Week 4 DQ 2 Pro duct Development Process (Ash Course) BUS
620 Week 5 DQ 1 Marketing Channels (Ash Course BUS 620 Week 5 DQ 2 Going
Global (Ash Course) BUS 620 Week 5 Marketing in a Global Economy (Ash
Course) BUS 620 Week 6 DQ 1 Pro ctor & Gamble in Vietnam (Ash Course) BUS
620 Week 6 DQ 2 Creating a Plan (Ash Cou rse) BUS 620 Week 6 Final Paper (Ash
Course) BUS 620 Final Marketing Pla n (Ash Course) BUS 620 Industry Forecasting
(Ash Course) BUS 620 Promotion (Ash Course) BUS 620 Retail Business A nalysis
(Ash Course) BUS 620 Space and Place (Ash Course) BUS 620 The E xchange
Relationship (Ash Course)
TERM 2
BUS 620 Final Marketing Plan
DEFINITION 2
BUS 620 Final Marketing Plan
TERM 3
BUS 620 The Exchange
Relationship
DEFINITION 3
BUS 620 The Exchange Relationship
TERM 4
BUS 620 Week 1 The Future of the New York
Times
DEFINITION 4
article:The Future of the New York Times, B usinessWeek, January 17,
2005, 64-72 (Also Posted in the Announce ment page). Readership
through circulation and news quality are ke y ingredients to profitability in
the newspaper business industry. In a 2-3 page paper, examine what
Arthur Sulzberger can do to revive the failin g newspaper whose financial
performance is lagging . Can New York Ti mes, with its journalistic pride
compete with the digital media and still deliv er the best news? Paper
must be in the correct APA writing style and include a minimum of 2-3
resources, in which one resource must be peer reviewed
TERM 5
BUS 620 Week 2 Industry Forecasting
DEFINITION 5
Industry Forecasting. Identify an industry of choice (Auto Industry,
Healthcare, PC or Telecommunications). U sing the PESTEL analysis from
the readings, discuss and analyze the facto rs that may impact the
industry and the successful marketing of a companys product, for
example Ford Motor Company over the n ext five years. Which factors are
perceived to be the biggest weaknesses o f the industry? Which factors
play to the industrys strengths? What are s ome opportunities for growth
that could be capitalized upon over the nex t five years? Develop a three
to four-page paper in the correct APA writin g style. Include a minimum of
2-4 resources; 1 resource must be peer reviewed.
