Download BUS 271 Final exam 311 complete solutions Graded A+ and more Exams Business Ethics in PDF only on Docsity!
solutions Graded A+
BUS 271 Final exam 311 complete
solutions Graded A+
What is a benefit of YouTube as a social media platform? - ANSWER ease integration with other platforms
Facebook has several advantages and disadvantages. Its number one advantage is ________. - ANSWER The sheer size and diversity of its membership
What is Twitter's largest contribution to the social media world and technology? - ANSWER hashtagging (tagging your posts by topic)
Instagram and ________ have seamless integration, as the latter owns Instagram. - ANSWER Facebook
Which platform uses auto-deleting messages, likely in response to data concerns on Facebook? - ANSWER Snapchat
Google Plus was Google's answer to which popular social media competitor? - ANSWER Facebook
The majority of Pinterest users are ________. - ANSWER women
What is NOT a benefit of using LinkedIn? - ANSWER Keeps individuals up to date on the latest trends in business
On Pinterest, users can create and share ________ where they have saved (or "pinned") items. - ANSWER boards
While LinkedIn is very helpful in finding new opportunities, it is sometimes criticized for ________. - ANSWER vacant or empty exchanges.
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The majority of Snapchat users are ________. - ANSWER under the age of 35
Which social media platform was poorly trafficked, despite its unique Communities feature? - ANSWER Google Plus
Most social media platforms place heavy emphasis and development on their messaging tools. Which platform does not emphasize these features? - ANSWER YouTube
Ryan is developing a social media plan for his new company. What is a benefit of using Facebook as a hub for all social media activity? - ANSWER Facebook integrates well with other social media platforms, especially YouTube and Instagram.
Which platform was most influenced by people's ownership of camera phones? - ANSWER Instagram
Which platform is the best choice if you want to quickly and concisely reach an audience? - ANSWER Twitter
YouTube's strength is storing and displaying video content. It is arguably however not ________. - ANSWER the best place to generate a discussion around content.
Twitter is one of the top social media platforms in the world. In the US in recent years, its use has ________. - ANSWER increased for business purposes.
Instagram's top users tend to be: - ANSWER Users interested in creating a personal brand.
Halima is trying to increase the use of social media by her company. What is the most important reason for her to do so? - ANSWER To bring products and services to market; that is, increase awareness.
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Integrating both external and internal customers into an audience interested in the company is described by what model? - ANSWER The Integrated Customer Service Model
Some brands find that using social media is a good way to cultivate a sense of community. One of the reasons for this is that: - ANSWER Social media is an inexpensive way to accomplish this goal
Companies that create affinity by being "story-doing" companies as opposed to "story-telling" companies are good at: - ANSWER Taking actions that are aligned to the story they have created.
When we talk about "community" as it relates to a brand, what do we mean? - ANSWER Energetic interaction among people about your brand or organization.
What type of internal company news would be appropriate to share on social media? - ANSWER A change in company ownership
When a company has just hired a new CEO, why might the company choose to share this news on social media? - ANSWER Because loyal customers may re-share the company news on their own social media.
Peter often needs to conduct phone meetings with ten other people at once. Which of the following is NOT a good method for Peter to use? - ANSWER his iPhone
You want to collaborate with remote coworkers on a document. Which of the following is the best way to do that? - ANSWER use a platform that allows participants to mark up a shared file
Shay is leading a video conference to share a demo of her company's new mousetrap with interested clients. Which of the following factors is most important for her to consider when choosing which video conferencing tool to use? - ANSWER having a high resolution image
Colleen spends a lot of time teaching new hires how to work the company's calendar system, email software, and video conferencing tool. Which of the following features of multifeature online platforms could best help solve this problem? - ANSWER learning only one piece of software or set of commands
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Three designers working in different locations recently updated the company website. They want to hold a meeting to show the changes each of them made to the managers of several different departments in the company. Which of the following is the best tool to use in this situation? - ANSWER multi-feature online communication platform
Your boss is currently on a business trip but wants you to explain some of the data on a PowerPoint presentation you created. Which of the following is the best technique to show your boss the presentation? - ANSWER use a screen sharing service to show the presentation while you discuss it
Rapheal is hosting a video chat meeting. Shortly before the meeting begins, he learns that one of the attendees needs to leave work to pick up a sick child from school and will miss the meeting. Which of the following features of multifeature online platforms could best help solve this problem? - ANSWER easy recording of all meetings
Ned often needs to call people in other countries. Which of the following is the best method for him to use? - ANSWER VOIP system
Which of the following is NOT a factor you should consider when it comes to the audience of a video presentation or conference? - ANSWER how fancy or trendy the technology is
Liz is preparing for an important meeting with a potential client on the other side of the country. Usually, she uses her company's VOIP system to make calls. However, several of Liz's coworkers are already on VOIP calls, and Liz notices that when she tries to check her email, the page loads very slowly. Which of the following best addresses what problem Liz has and how can she fix it? - ANSWER The company does not have enough bandwidth to support multiple VOIP calls. Liz can make the call using her cell phone.
As part of a presentation you are delivering via video conference, you want to show a slide deck you made in PowerPoint. Which of the following is the best way to make sure all participants can see the slides? - ANSWER use screen sharing
David joins a video conference on his computer. He can see and hear everyone else in the meeting, and the people in the meeting can hear him, but other participants in the meeting can't see him. Which of
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Which of the following is the best summary of how a scheduling tool such as Doodle or Calendly works?
- ANSWER Participants answer a poll with what time is most convenient for them. The organizer receives a message with an average of participants' answers and can then schedule a meeting.
Rick is scheduling a meeting to discuss marketing strategies for next quarter. He invites the marketing team and a few members from the sales team in case any salespeople want a preview of next quarter's strategy. Which of the following best practices did Rick fail to consider? - ANSWER indicating whether participants are invited or required to attend
Jill scheduled a very important meeting with her local team to determine how the budget for next quarter will be spent. She scheduled the meeting at 4:00pm on a Friday. Which of the following obstacles might Jill encounter in this meeting? - ANSWER participants might be distracted and not focused on the important topic
Which of the following is a best practice for naming a meeting? - ANSWER include a specific topic
Which of the following factors is most important for you to consider when scheduling remote meetings?
- ANSWER time of day the meeting takes place for all participants
On Friday, Eva schedules a meeting for the next Monday morning. On Monday morning, many participants are late or do not show up at all. Which of the following best practices did Eva fail to consider? - ANSWER setting appropriate calendar reminders
Haya scheduled an hour-long meeting at 2:00 p.m. because it was the only time all participants could attend. Many of the participants must attend another meeting at 3:00 p.m. A lot of the participants will be using the video conferencing tool for the first time, and Haya is excited to show off the technology. Which of the following obstacles is most likely to be encountered in this meeting? - ANSWER the meeting might be rushed or run out of time due to technical difficulties
Which of the following is the best reason to use audio calls rather than emails? - ANSWER Participants can communicate at the same time instead of waiting for a response
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Which of the following best describes what happens in the content, conversation, business step of a phone call? - ANSWER The main purpose of the phone call is discussed.
Which of the following is the best strategy to try if there is static on a call? - ANSWER end the call and call back
In which of the following scenarios is it NOT a good idea to mute yourself on a call? - ANSWER You are multitasking and don't want others on the call to hear what you are doing.
Which of the following is NOT a good strategy when dealing with a hybrid meeting? - ANSWER mute the phone if anyone interrupts someone else
Which of the following is an advantage to using audio for business communication? - ANSWER Participants who are not technologically savvy can still usually operate a phone.
Which of the following are the basic stages of a telephone conversation? - ANSWER greetings, establishing expectations, content, next steps, closing
Which of the following is the best strategy to try if one person on a call cannot hear the other? - ANSWER The person who isn't being heard should turn up his or her microphone.
Which of the following statements is NOT an appropriate thing for the advocate of the people on the phone to say? - ANSWER "I'll repeat what Greg just said for you because it's very important."
Which of the following strategies is the best way to discourage people from monologuing and taking up too much meeting time? - ANSWER do a regular time check
Which of the following is the best strategy to try if there is an echo on the call? - ANSWER Make sure neither participant is using speakers.
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OR
wait until you're sure the person speaking is finished before you start to speak
Which of the following is a benefit of aiming the camera so that it has a view of everyone in the room? - ANSWER remote participants get a better feel for the energy of the room
Sophia is going to speak to her coworkers in a video call about special effects her team is working on for an upcoming blockbuster movie. If any details about the movie leak, Sophia and her whole team will be in huge trouble. Which of the following factors are most important for Sophia to consider when choosing a video conferencing app? - ANSWER security
Which of the following is the best strategy to make sure people who are participating remotely in a video call are included in the meeting? - ANSWER aim the camera at the person who is speaking
A video call is best suited for which of the following scenarios? - ANSWER a meeting between five people where a sensitive subject is being discussed
Which of the following is a disadvantage to web sharing? - ANSWER hand gestures are not visible
Which of the following should you try to avoid in a hybrid web sharing call? - ANSWER side conversations that exclude remote members
Karen wants to manage the flow of questions and comments in a large group websharing call. What is her best option? - ANSWER To use the chat feature to allow people to ask questions so she can focus on presenting and answer questions once she's finished.
A web sharing conference is best suited for which of the following scenarios? - ANSWER a marketing executive showing people in remote locations a new ad campaign video
OR
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a presentation to remote colleagues
Which of the following is NOT a good strategy for a screen sharing meeting? - ANSWER speaking quickly and without pause so you don't lose the attention of participants
Which of the following is the best strategy to make sure remote people in a screen sharing call participate in the meeting? - ANSWER set up an IM chat for them to ask questions
Which of the following situations is best suited for using the chat feature? - ANSWER a remote presentation to thirty people
Which of the following is NOT a strategy for showing a presentation by sharing your screen? - ANSWER point at important parts of the presentation
Which of the following is an advantage to web sharing? - ANSWER presenters can share diagrams or videos easily
Which of the following are examples of "hard skills"? - ANSWER using Adobe Photoshop, operating a buzzsaw, speaking Mandarin Chinese
Which of the following are skills that employers in a wide range of fields are looking for? - ANSWER writing and speaking clearly
Which of the following are transferable skills? - ANSWER accepting constructive criticism
OR
problem-solving and adaptability
solutions Graded A+
Ray works as an accountant for a non-profit organization. Ray got his current position after volunteering at a few of the non-profit's events and becoming friends with some of its employees. Which method did Ray use to develop his professional network? - ANSWER volunteering
Which of the following entries is the most effectively worded for including on a résumé? - ANSWER "I organized biannual volunteer projects with upwards of 100 volunteers per event."
Which best describes a résumé? - ANSWER a professional autobiography in outline form that shows your education, work experience, job-related skills, accomplishments, and more
While browsing a job posting website you see a retail management position for a clothing store that catches your eye. So far you only have management experience in a food retail setting, but you think you can make the change. How should you tweak your resume? - ANSWER Select work experience that showcases your transferable skills.
Which of the following best defines a cover letter? - ANSWER a professional letter you write to introduce yourself and tell a prospective employer why you qualify for a position
While looking at your work email you see there is a new location opening in the fall. The company will be creating several managerial positions and included a job description in the email. How would you tailor your resume for this job posting? - ANSWER Select work experience to emphasize that you have similar work experience from previous jobs.
Which of the following is a professional accomplishment that could go on a résumé? - ANSWER an award earned in your field
Katie is nervous about her upcoming job opportunities and wants to make sure that her résumé is perfect. What is the best advice for her? - ANSWER Use action verbs and phrases.
What is a way to tailor your resume for a specific job opening? - ANSWER Look for the keywords in the job posting and change the language of your resume to match it.
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Which of the following should a cover letter accomplish? - ANSWER get the reader's attention, reflect genuine interest in the position, and explain why you are the best person for the position
Which of the following should you AVOID in your cover letter? - ANSWER reasons why you left your last position
How does a potential employer use your resume? - ANSWER They use the resume to match your experiences and skills with what is needed for the job.
Which of the following is the best technique to win a face-to-face interview from a screening interview?
- ANSWER try to stand out from the competition
Which of the following should you bring with you to a job interview? - ANSWER résumé, cover letter, list of references
Which of the following is an ineffective strategy for a phone or web conference interview? - ANSWER playing a game on your phone or computer during the interview
Which of the following is NOT something you should do to prepare for an interview? - ANSWER prepare a speech about what your last position was like
"Why should we hire you?" "What are your strengths and weaknesses?" "What attracted you to this company?" These are all examples of - ANSWER basic interview questions.
Helena works as a hiring manager at a grocery store chain. She receives hundreds of resumes each week for a variety of positions. While she reviews resumes she always takes note of an applicant's work experience, job related skills and education sections. What do these sections demonstrate? - ANSWER If an applicant will be a good fit for the company.
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Charlie wants to use some creative ways of finding candidates for his Overnight Supervisor position. His best idea is to - ANSWER Go to lunch with coworkers and see if they know anyone
Armando saw that the First Line Supervisor job required five years construction experience and a two year Associate's degree. Armando worked construction for seven years and has been a supervisor backup for three years. He graduated high school with a 2.7. Should he apply? - ANSWER No, he does not meet the minimum qualifications set the the hiring manager.
Which would be the BEST first step when developing a job advertisement? - ANSWER Write with a specific person in mind
Trudy needs to hire another Second Shift Supervisor. Where might she place an ad? - ANSWER the local newspaper
The results from job analysis are put into which two important documents? - ANSWER Job advertisement and job specification
The resume was excellent and the interview was outstanding. This person certainly feels like an excellent "fit" for this company. Should Casey spend the time trying to track down all three references? - ANSWER Yes, the paperwork and interview are very limited times to get to know someone. It is possible to be misled.
If a company has a robust job analysis, is there any risk an employment law might be violated? - ANSWER Yes, implicit bias may exist.
Jerritt called before his interview to verify the location of the wheelchair ramp, which job below could Jerrit be rejected for due to his wheelchair? - ANSWER Stocking clerk
Norm heard about another company being sued for discrimination. He plans to use structured questions to ensure there can be no confusion from anyone. Which is an example from the interview team? - ANSWER Each member reading from a pre-selected list of questions.
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Which skill is the supervising manager, Dan, demonstrating when asking HR for the three applicant's resumes, cover letters, and phone interview results? - ANSWER Planning and preparation
The screening team found 10 potential matches for the shipping manager, how might a phone interview help thin the list more? - ANSWER A conversation can verify the claims made on the resume.
Nancy is wants to ensure that there is a broad evaluation of candidates interviewing for her store. Which of the following is the BEST type of interview to conduct? - ANSWER a panel interview
Hiring seems so expensive to the company with placing and ad, screening applicants on paper, calling for phone interviews, and finally a face-to-face interview. Charlie was still uncertain who to hire. Now what?
- ANSWER Conduct a second narrowing interview
Donna entered the interview and was surprised to see six interviewers sitting around a table. What might she expect to happen next? - ANSWER The group to rotate reading pre-determined questions
The interviewing team had a list and rating of knowledge, skills, and abilities to use in review of the 40 job applicants. When this process cut the list to ten, what could be done to make the final selection? - ANSWER Phone interview
Phone interviews are frequently conducted by the HR department rather than the hiring manager. Are phone interviews good tools for this? - ANSWER Yes, this is just one early elimination process.
To create a list of questions for a structured interview, where would the interviewer start to find ideas? - ANSWER Reviewing the requirements of the position.
Which skill is the supervising manager, Riley, demonstrating when asking the candidate about how the drive in was and if there were any problems finding the new office? - ANSWER Connecting with the applicant
Which situation would lead Marilyn to avoid using a panel hiring process again? - ANSWER Tom was somewhat hostile to those who might know the inventory software better than he did
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Mina has been asked to speak at the Business and Professional Women's club meeting. She is both honored and worried. What should be her key priority as she prepares? - ANSWER Use the five-step process related to topic, benefit, positions, title and content.
Connie paid $25 to attend a speech about retirement planning. Which of the following summaries of the speech would leave Connie most satisfied? - ANSWER Three investment steps to take before retiring
Barack Obama was a junior senator from Illinois with little national name recognition when he addressed the Democratic National Convention in 2004. This is an example of what? - ANSWER Public speaking building a brand.
Trudy could pay $15 to view recertification training online or $100 to attend the in-person training. Why might she prefer to pay more? - ANSWER The live speaker will offer greater engagement in the topic.
JT let classmates in his group projects deliver the presentation component. After college, he looked forward to full-time employment and never having to make a speech again. Will he be safe from speeches in his career? - ANSWER No, impromptu speeches are a common occurrence.
Chris is speaking to his team about his recent project success. Before he went, he reviewed the project's Lessons Learned files to ensure he had the details right. Which characteristic of public speaking was Chris focused on? - ANSWER Confidence
Which is the best title for a speech to the Cashiers Association meeting? - ANSWER Three Steps to Cashier Accuracy
Which is the best benefit statement for a speech to the Cashiers Association meeting? - ANSWER After eight years as a cashier, I'd like to offer some easy ways to keep your drawer in balance.
For her first departmental speech, Carly made sure her data was correct, her speech was free from grammatical errors, and she had practiced in front of a mirror several times. She put on her best suit, and was pretty sure she was ready to shine. What one thing has she forgotten? - ANSWER Connect with your audience
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Which of the following is the best opening to a speech requesting funding for a new line of holiday- inspired fingernail polish colors? - ANSWER "Luck consists largely of hanging on by your fingernails until things start to go your way," said Aaron Alston.
Which opening would you use to open a speech to the homeowners of a mountain town about tree mitigation on their property? - ANSWER Did you realize Colorado averages 2500 wildfires each year, according to the DNMS?
Rather than assign the speech to the Laboratory expert in Asynchronous Transfer Mode (ATM), the company chose to use a communications professional to introduce the new technology to junior engineers. Why? - ANSWER The expert might speak in overly complicated jargon for these junior employees.
Which would be your best opener for a speech to the salespeople of an insurance company looking to expand from the United States to Canada? - ANSWER Emily Carr says, "It's wonderful to feel the grandness of Canada in the raw." Let's put that grandness to work for company growth.
Amelia truly appreciated the paired speakers' sincerity as they moved around each other seemingly inspired by how their topic affected them as they spoke. When she later saw them use identical "choreography" for a completely different speech, how did she probably feel? - ANSWER Deceived. Unlikely to trust the speakers because of their artificiality.
Stefania has a perfectly researched and written speech. While she might find it a bit intimidating to address so many people, she's sure it won't be that hard to read her carefully-crafted speech because the words are interesting. What is Stefania overlooking? - ANSWER Practicing vocal variety
"An hour and a half isn't much time for this topic. Do you suppose we could hold all questions until the final 15 minutes" is an example of what Q&A technique? - ANSWER Establishing and communicating a time limit
Laila is training new call center associates and wants to ensure they understand the required opening and closing call sequences. What is a good technique for her class of 20 new associates.? - ANSWER Partnered role play time with employees.
