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BUAD 453 AOLA EXAM QUESTIONS AND ACCURATE ANSWERS
Primary Contribution Which of the following functional areas do you make mostcontribution to the firm's decisions?
a. Marketing b. Sales Managementc. Finance and Accounting d. Manufacturing - ANSWER Finance and Accounting Secondary Contribution Which of the following functional areas do you make asignificant, but secondary, contribution to the firm's decisions?
a. Marketing b. Sales Managementc. Finance and Accounting d. Manufacturing - ANSWER Pick the segment that your company chose as your primary segment in Q5. a. Recreationb. Mountain c. Speed - ANWER c. Speed Pick the segment that your company chose as your secondary segment in Q5. a. Recreation
b. Mountain c. Speed - ANSWER mountain Which company spent the most on advertising in Q5? a. Ridin' Dirty b. Oh, Wheely? c. LyfeCyclesd. All I do is Schwinn e. Cycle of Life - ANSWER a. Ridin' Dirty Which firm had the highest ad judgment in your primary target segment? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER b. Oh, Wheely?
Which firm had the highest brand rating in your primary target segment? a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER a. Ridin' Dirty/b. Oh, Wheely?
e. Cycle of Life ($1,518) - ANSWER c. LyfeCycles ($1,600) Which company had the lowest average selling price for all brands?a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinn e. Cycle of Life - ANSWER d. All I do is Schwinn ($1,445)Consider all of the brands that appeal to your target segment (brand judgement = 68 or higher). Which company had the lowest price for this group of brands? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER d. All I do is Schwinn
Which company spent the most on paid search engine marketing in Q5? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER d. All I do is Schwinn - Oh, Wheely? (Tim)
Which company created the most active web pages in Q5? a. Ridin' Dirty
b. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER Ridin' Dirty
What do you think will happen in Q6. Which firm WILL have the highest ad judgment in your primary target segment? a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinn e. Cycle of Life - ANSWER Oh, Wheely? What do you think will happen in Q6. Which firm will have the highest brand rating in your primary target segment? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life -ANSWER Oh, Wheely? What do you think will happen in Q6.What firm will have the highest financial performance score on the Q6 balanced scorecard?
and mortar sales outlets? a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER Oh, Wheely? What do you think happens in Q6. Which firm will spend the most on paid search engine marketing in Q6?a. Ridin' Dirty b. Oh, Wheely? c. LyfeCyclesd. All I do is Schwinn e. Cycle of Life - ANSWER Oh, Wheely? What do you think will happen in Q6. Which company will have created the most number of active web pages in Q6? a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinn e. Cycle of Life - ANSWER Oh, Wheely? Which company had the largest increase in total demand in units from Q4 to Q5? a. Ridin' Dirty
b. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER All I do is Schwinn
Which company had the biggest brick and mortar sales force increase from Q4 to Q5?Count all sales and service people in the headcount
a. Ridin' Dirty b. Oh, Wheely? c. LyfeCyclesd. All I do is Schwinn e. Cycle of Life - ANSWER Oh, Wheely Which firm had the greatest increase in fixed capacity going from Q4 to Q5? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCyclesd. All I do is Schwinn e. Cycle of Life - ANSWER LyfeCycles Which firm cut their average price the most going from Q4 to Q5? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles
Which firm saw the biggest increase in financial performance on the balancedscorecard from Q4 to Q5?
a. Ridin' Dirty b. Oh, Wheely?c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER All I Do is Schwinn
Which firm saw the biggest dollar increase in paid search engine marketing spend fromQ4 to Q5?
a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER Oh, Wheely
Which firm had the greatest increase in number of active webpages from Q4 to Q5? a. Ridin' Dirtyb. Oh, Wheely? c. LyfeCycles d. All I do is Schwinne. Cycle of Life - ANSWER Ridin' Dirty/All I Do is Schwinn
For Quarter 5:
Our average per-unit cost of production relative to the market average was a. a. weakness b. strength - ANSWER weakness In Quarters 5: Our willingness to promote our products to the marketplace ( as indicated by your totaladvertising spending relative to the industry average) was a.
a. weakness b. strength - ANSWER strength In Quarter 5: Our aggressiveness in hiring new sales representatives ( as indicated by the totalnumber of brick and mortar sales people in your firm relative to the market average) was a. a. weakness b. strength - ANSWER weakness Compared to the Industry Average in Quarter 5: Our ability to generate demand was a. a. weakness
The ability to sell to prospective customers in our principal target segment-evidencedby the total number of sales people dedicated to your principal target segment relative to the the market average-was a. a. weaknessb. strength - ANSWER strength
During Quarter 5: Relative to the industry average, our gross profit margin was a. a. weakness b. strength - ANSWER weakness During Quarter 5: Your fixed capacity size determines your ability to produce in large quantities. Your Q5fixed capacity compared to the average for all competitors was a.
a. weaknessb. strength - ANSWER weakness
In Quarter 5: The satisfaction of our sales people with our compensation package as compared to theaverage satisfaction for all firms was a.
a. weaknessb. strength - ANSWER strength
In Quarter 5: Our ability to compete on brand performance in or secondary target segment asindicated by having the best or second best rated brand in the segment was a.
a. weakness b. strength - ANSWER weakness In Quarter 5: Our ability to attain the first or second position in our primary target market in paidsearch engine marketing was a.
a. weakness b. strength - ANSWER strength In Q6: Our willingness to promote our products to the marketplace-as reflected in your totaladvertising spending in Q6 relative to the industry average-will be a.
a. weaknessb. strength - ANSWER weakness
For Q6: Our ability to compete on brand selection-as reflected in your firm offering more brandsthan the average for the industry-will be a.
Relative to the industry average, our gross profit margin will be a. a. weakness b. strength - ANSWER In Q6: Our ability/willingness to promote our products via Internet marketing - as evidenced byyour total internet marketing spending in Q6 relative to the market average - will be a. a. weaknessb. strength - ANSWER
Which of your brands contributed most to the profitability of your firm in Q5? - ANSWERSchwinn Ultra 2
Which brand generated the most demand for your company? - ANSWER Schwinn Ultra 2 Was your most recent demanded brand also your most profitable (in terms of profitdollars) of all of your brands?
a. yes b. no - ANSWER yes What was the average per unit production cost for your firm's most profitable brand? -ANSWER 709
Did the brand which created the most profit for the company also receive the largestnumber of advertisements? - ANSWER yes
Which of your brands was the least profitable for your company? - ANSWER Schwinn 2. By this stage in the life of your company, all the brands that your firm is actively sellingshould be generating a profit. In other words, all of your brands must have a positive contribution on your brand profitability report. If this was not the case in Q5 it was aweakness. Was this a strength or a weakness for your company in Q5?
a. strength b. weakness - ANSWER strength Based on Q6 results, what do you expect? Will all of your brands be profitable? ANSWERyes
Which one of your stores created the largest demand? ANSWER New York City What was your firm's average demand per sales person for all sales outlets in Q5?ANSWER 114
Which segment created the largest demand for your firm? a. Recreationb. Mountain c. Speed ANSWER speed In Q5, did the segment which created the largest demand also have the largest numberof sales people devoted to it? a. yesb. no - ANSWER yes
c. decrease - ANSWER increase Suppose an outside marketing person were to look at your income statement for Q5.Would this person conclude that you are using a push or pull strategy? Firms that employ a push strategy tend to favor the use of sales people. Firms that employ a pullstrategy tend to favor advertising.
a. pushb. pull - ANSWER pull
How much operating capacity was lost because of low worker productivity? - ANSWER Now, consider the brand for which you had the most stockouts. Try to recall the averageprice at which you sold this brand during Q5.
How much revenue was lost by these stockouts? - ANSWER When it comes to brands we should. a. For every segment we are targeting, create one best brand for that targetsegment-reach for the best brand rating in every segment.
b. Create brands that can serve more than one segment. c. For every target segment, create a portfolio of brands to serve that targetsegment-create and market good, better, and best products for each target segment - RESPONSE b For investments in fixed capacity, we should.
a. Invest heavily in plant capacity in anticipation of demand. b. Invest in plant capacity only after demand is proven. - ANSWER a Regarding opening new sales outlets, we should. a. Focus on the markets which have the greatest potential but with increased risk ofhigh competition.
b. Focus on markets that economize operating, shipping, and marketing costs. c. Focus on smaller markets that may minimize competition. - ANSWER a When investing our cash we should. a. Maximize liquidity - keep lots of cash in bank to reduce risk of the unknown b. Do not leave cash idle - invest early and often. - ANSWER b
