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The topics covered in the marketing test fall 2009 (mkt 5360), including brand equity, differences between marketing for products and services, positioning, market segmentation, and the nvbt model for r&d. Useful for university students preparing for exams.
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Marketing Test Fall 2009 Test #2 (MKT 5360) Topics -Brand equity -Differences between marketing for products/services -Positioning and how it can lead to market share. Use an illustration as an example -Market segmentation, differentiated vs. undifferentiated -NVBT model for R&D
