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MKT 5360 Marketing Test Fall 2009 - Topics and Questions - Prof. Roy Daniel Howell, Study notes of Marketing

The topics covered in the marketing test fall 2009 (mkt 5360), including brand equity, differences between marketing for products and services, positioning, market segmentation, and the nvbt model for r&d. Useful for university students preparing for exams.

Typology: Study notes

Pre 2010

Uploaded on 11/21/2009

bigpete10092
bigpete10092 🇺🇸

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Marketing Test Fall 2009 Test #2 (MKT 5360)
Topics
-Brand equity
-Differences between marketing for products/services
-Positioning and how it can lead to market share. Use an illustration as an example
-Market segmentation, differentiated vs. undifferentiated
-NVBT model for R&D

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Marketing Test Fall 2009 Test #2 (MKT 5360) Topics -Brand equity -Differences between marketing for products/services -Positioning and how it can lead to market share. Use an illustration as an example -Market segmentation, differentiated vs. undifferentiated -NVBT model for R&D