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Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Benefits Sought, Products, Revlon Cosmetics, Toothpaste, Best Segmentation, Base, Determine Market, Boundaries, Segmentation Bases, Segmentation Data
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response sensitivity
On the following scale please place a check on the positionthat describes your beliefs about the brand: Miller Heavy taste^
Light taste |--------------------|--------------------|--------------------|--------------------|Dark color^
Light color |--------------------|--------------------|--------------------|--------------------| Budweiser Heavy taste^
Light taste |--------------------|--------------------|--------------------|--------------------|Dark color^
Light color |--------------------|--------------------|--------------------|--------------------|
o Budweisero Budweisero Budweisero Budweiser O MILLER BEER^ O MILLER LITE O GUINESS STOUT