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Jean Baudrillard's concept of hyperreality refers to a simulation that is more real than reality itself. This essay explores Baudrillard's ideas on hyperreality, the loss of the distinction between the real and the simulation, and the implications of this for culture and society. The text also touches upon Baudrillard's thoughts on fascism and the role of media in shaping our perceptions.
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Baudrillard’s Simulacra and Simulation - Irfan Ajvazi Baudrillard says that process, and the comforting message it leaves us with, is the real simulacra. That in reality the comforting image of Western democracy (as symbolised ultimately by American democracy) is an image with no real substance behind it. It is hard to explain Baudrillard’s point without constantly making reference to stuff that is obviously fake – but his point is that staying at that level (the level of the clearly fake) is to miss his point entirely. He wants to make it clear that our world itself is a simulacrum, that all of the institutions we hold as the foundations of our understanding of how the world works are, in essence, not real. So, Baudrillard is both like and unlike Plato – he is like Plato in so far as neither of them believed that the world we take as being real is anything like real. And he is unlike Plato in that for Baudrillard, there is no ‘real’ world sitting behind this apparent world waiting to be made understandable by the application of reason. As he says early in this book, "it is dangerous to unmask images, since they dissimulate the fact that there is nothing behind them". Once you hear about this idea of the simulacrum it is really hard to not see it everywhere. This is particularly true when you think about this idea of Baudrillard’s in relation to his ideas in The Consumer Society. There is a similar desire for the ‘real’ to be the ‘ideal’ in what consumption involves. More than this, consumer society wants there to be the real ‘us’ and that reality depends on how we will be transformed into our ‘true’ selves once we buy something that will help us become who we ‘already are’. We live in a world of mirrors – each reflecting back at us distorted images, and desire is the force that manipulates what we are so that we confuse what we want to become with what we already are in our essential selves. Baurdrillard’s point is that there is no ‘real’ image – no undistorted representation that is true. There is only these desires and these twisted representations. The idea that people inject botulism, a toxin that can (and does) kill, into their faces to make themselves look young
strikes me as being essential to understanding this idea. We are prepared to risk death so as to look young. Except botox doesn’t really make you look ‘young’, it makes you look like someone who is trying to look young. And not even really young, there is no 60 year old with botox that looks like they are really 20 – instead they look, I presume, like an idealised version of what a 60 year old ‘should’ look like. This relationship between the ideal and the real – much the same as Plato’s – has now been turned on its head, because of the loss of reality the world itself suffers from. French dialectics can be annoying. All those reversals and inversions and contradictions get tediously and mind- numbingly repetitive rather quickly. And yet in this post-Trump era its relevance and prescience seems remarkable. Consider what Baudrillard has to say in the context of the last five years of American politics: "Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal." Hyperreality is a set of signs with no referent except themselves. But think about it: what is language but just such a set of signs - words that refer only to other words. Hyperreality has been with us (and within us) as long as we have been a species that uses language. Perhaps Trump’s greatest (only) triumph has been his insistent revelation to the world that this is the case. Not only does hyperreality exist; it can also be exploited systematically for personal gain. Baudrillard knows this: "All Western faith and good faith became engaged in this wager on representation: that a sign could refer to the depth of meaning, that a sign could be exchanged for meaning and that something could guarantee this exchange - God of course. But what if God himself can be simulated, that is to say can be reduced to the signs that constitute faith? Then the whole system becomes weightless, it is no longer itself anything but a gigantic simulacrum - not unreal, but a simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circuit without reference or circumference." The idea of faith promoted by Christianity was a direct attack on the principle of reality. In Christianity the real is proven through the imaginary. Doctrine, that is, fixed words referring to themselves, is the source of hyperreality. Faith has a logic which now dominates the world: "we are in a logic of simulation, which no longer has anything to do with a logic of facts and an order of reason. Simulation is characterized by a precession of the model, of all the models based on the merest fact - the models come first, their circulation, orbital like that of the bomb, constitutes the genuine magnetic field of the event." Isn’t it clear that the imperviousness of American evangelical Republicans to arguments about election validity, vaccine effectiveness, and the necessity for racial sensitivity is the result of living in hyperreality? Liberals too inhabit hyperreality. Their arguments directed to the Right are not just fruitless but counter-productive. They presume that their opponents are lacking some crucial information. But liberals also have their own faith, faith in information. Left and Right share an idolatry of words. And what we have learned through our experience with the internet and it’s so-called social media is what Baudrillard already knew about words, the more of them there are, the less they mean: "[I]nformation is directly destructive of meaning and signification, [in] that it neutralizes them. The loss of meaning is directly linked to the dissolving, dissuasive action of information, the media, and the mass media... Information devours its own content. It devours communication and the social." Could it be that Baudrillard was also right about power, that it too is now an illusion? Ask yourself, for example, whose side is the media on, that of established power or of the masses? Does it make any difference whatsoever? It turns out that Trump was subject to the power of the media-technology he thought he could control. Could the notorious ‘Deep State’ merely be code for the fact that power is so widely distributed that no one’s actions have predictable consequences. Could it be that the relative sense of quiet in the world is simply down to a reduction in the activity of the political twittersphere?
Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation (
conception, blur the totality of everything else around it, to make room for this conception. So in a twist of Baudrillardian logic, perhaps we read Simulacra and Simulation in order to claim everything is a simulation. In finding simulacra everywhere around us—we dig extra deep in order to hide the fact that we already don’t really live in reality, that our very response in naming and determining differences around us for orientation—to get at reality creates the very condition we want to escape from. To dissimulate is to pretend not to have what one has. To simulate is to feign to have what one doesn't have. But it is more complicated than that because simulating is not pretending: "Whoever fakes an illness can simply stay in bed and make everyone believe he is ill. Whoever simulates an illness produces in himself some of the symptoms"
is interesting to you, you might as well just read the book. Simulacra and Simulation is very strange and tangled, and truth be told I didn’t understand most of it. His writing style is unforgiving (and surely lost in translation), he casually references many movies, books, and events without introduction or explanation, and has many other idiosyncrasies in style. The first and last few sections are really strong, the middle ones a bit mediocre. Overall, the ideas presented are really interesting and will change the way you view culture and reality itself. 3.5/ That is, we are in a logic of simulation, which no longer has anything to do with a logic of facts and an order of reason. Simulation is characterized by a precession of the model , of all the models based on the merest fact—the models come first, their circulation, orbital like that of the bomb, constitutes the genuine magnetic field of the event. The facts no longer have a specific trajectory, they are born at the intersection of models, a single fact can be engendered by all the models at once. This anticipation, this precession, this short circuit, this confusion of the fact with its model (no more divergence of meaning, no more dialectical polarity, no more negative electricity, implosions of antagonistic poles), is what allows each time for all possible interpretations, even the most contradictory—all true, in the sense that their truth is to be exchanged, in the image of the models from which they derive, in a generalized cycle" (Baudrillard, pgs. #16–17). "Because what, ultimately, is the function of the space program, of the conquest of the moon, of the launching of satellites if not the institution of a model of universal gravitation, of satellization of which the lunar module is the perfect embryo? Programmed microcosm, where nothing can be left to chance. Trajectory, energy, calculation, physiology, psychology, environment—nothing can be left to contingencies, this is the total universe of the norm— the Law no longer exists, it is the operational immanence of every detail that is law. A universe purged of all threat of meaning, in a state of asepsis and weightlessness—it is this very perfection that is fascinating. The exaltation of the crowds was not a response to the event of landing on the moon or of sending a man into space (this would be, rather, the fulfillment of an earlier dream), rather, we are dumbfounded by the perfection of the programming and the technical manipulation, by the immanent wonder of the programmed unfolding of events. Fascination with the maximal norm and the mastery of probability. Vertigo of the model , which unites with the model of death, but without fear or drive. Because if the law, with it aura of transgression, if order, with its aura of violence, stills taps a perverse imaginary, the norm fixes, fascinates, stupefies, and makes every imaginary involute. One no longer fantasizes about the minutiae of a program. Just watching it produces vertigo. The vertigo of a world without flaws" (Baudrillard, pg. #34). "All around, the neighborhood is nothing but a protective zone—remodeling, disinfection, a snobbish and hygienic design—but above all in a figurative sense: it is a machine for making emptiness. It is a bit like the real danger nuclear power stations pose: not lack of security, pollution, explosion, but a system of maximum security that radiates around them, the protective zone of control and deterrence that extends, slowly but surely, over the territory —a technical, ecological, economic, geopolitical glacis. What does the nuclear matter? The station is a matrix in which the absolute model of security is elaborated, which will encompass the whole social field, and which is fundamentally a model of deterrence (it is the same one that controls us globally, under the sign of peaceful coexistence and of the simulation of atomic danger)" (Baudrillard, pg. #61). "After the fantasy of seeing oneself (the mirror, the photograph) comes that of being able to circle around oneself, finally and especially of traversing oneself, of passing through one's own spectral body—and any holographed object is initially the luminous ectoplasm of your own body. But this is in some sense the end of the aesthetic and the triumph of the medium, exactly as in stereophonia , which, at its most sophisticated limits, neatly puts an end to the charm and the intelligence of music" (Baudrillard, pg. #106). "Nothing resembles itself, and holographic reproduction, like all fantasies of the exact synthesis or resurrection of the real (this also goes for scientific experimentation), is already no longer real, is already hyperreal. It thus never has reproductive (truth) value, but always already simulation value. Not an exact, but a transgressive truth, that is to say already on the other side of the truth" (Baudrillard, pg. #108). "The Accident is no longer this interstitial bricolage that it still is in the highway accident—the residual bricolage of the death drive for the new leisure classes. The car is not the appendix of a domestic, immobile universe, there are only incessant figures of circulation, and the Accident is everywhere, the elementary, irreversible figure, the banality of the anomaly of death. […] It is the Accident that gives form to life, it is the Accident, the insane, that is the sex of life. And the automobile, the magnetic sphere of the automobile, which ends by investing the entire universe with its tunnels, highways, toboggans, exchangers, its mobile dwellings as universal prototype, is nothing but the immense
metaphor of life" (Baudrillard, pg.# 113). Baudrillard's character comes through wonderfully in his writing too. It's not always easy, and sentences at times feel endless. I do love it for that - the text's oblique style feels deserved. "Through I don't know what Möbius effect, representation itself has also turned in on itself, and the whole logical universe of the political is dissolved at the same time, ceding its place to a transfinite universe of simulation, where from the beginning no one is represented nor representative of anything any more, where all that is accumulated is deaccumulated at the same time, where even the axiological, directive, and salvageable phantasm of power has disappeared. A universe that is still incomprehensible, unrecognisable to us, a universe with a malefic curve that our mental coordinates, which are orthogonal and prepared for the infinite linearity of criticism and history, violently resist. Yet it is there that one must fight, if even fighting has any meaning anymore. We are simulators, we are simulacra, we are concave mirrors radiated by the social" In Simulacra and Simulation, through a series of short essays, Baudrillard unveils this model of the hyperreal, a world in which the the precession of simulacrum (a copy without an original), leads to postmodern landscape where the medium is confused as the real. According to Baudrillard, in our coming world, the sovereign difference between the real and its symbol have dissolved, and the charm of abstraction has dissolved along with it. Drawing inspiration form Borge’s ‘The Empire’, these essays paint the philosophical grounding for the the world simulation - in which the map flips, and becomes the new center of gravity for the reality of the territory (40 years later, this is Google Maps). From Holograms to the Holocaust, and Cloning to Nihilism, everything is reexamined through camera lens of the hyperreal (which like a laser, comes to pierce lived reality to put it to death). In the hyperreal, the simulation begins at the indetermination between the active and the passive. This is the point of the cybernetic collective, which drives the simulation. Thus, we find our selves in an accelerating world where there is more & more information, and less & less meaning. A world sick from surplus value where empire of meaning, the sharing of meaning has collapsed. According to Baulliard, "Every strategy of the universalization of differences is an entropic strategy of the system". And when we look back, the abstraction of all utility into the form of capital was the first mechanism by which every referential was consumed, where every human objective and shattered every distinction between good and evil, true and false, in order to establish a radical law of equivalence and exchange. 8/10) Baudrillard is one of those guys who getts dismissed a lot as an obscure French academic, and he is all three of those things. But I think there's a kind of beauty to his writing that makes it more than just jargon. Baudrillard describes the world around us in terms of apocalyptic science fiction, drawing our eye to the way the horrific and the banal intersect in a world of illusion. The kind of juxtapositions and forceful rhetoric that he uses remind me more than a bit of J. G. Ballard, who Baudrillard explicitly cites as a prophetic author. As far as the actual theory goes, it isn't much more than a rearticulation of Guy DeBord's ideas, but Baudrillard goes a bit further in describing the implications of the simulacrum in our contemporary society. Simulacra and Simulation is a series of essays, but it manages to both avoid redundancy and come together as a coherent work. Each essay refracts the core idea of simulation in a different context, ranging from the military-industrial complex to sci-fi novels. Now's the point where I feel like I should disclaim that this book will probably be too difficult for those not used to the jargon of the humanities, but I'm not sure that's true. The language has a kind of beauty that meaning hides behind, but that makes it all the better. Baudrillard's core theories can be summed up in a paragraph. It's the journey to them that's entrancing. Jean's writing culminates in what he believes as the reason for the premodernist aversion to representation: "This way the stake will always have been the murderous power of images, murderers of the real, murderers of their own model, as the Byzantine icons could be those of divine identity. To this murderous power is opposed that of representations as a dialectical power, the visible and intelligible mediation of the Real. All Western faith and good faith became engaged in this wager on representation: that a sign could refer to the depth of meaning, that a sign could be exchanged for meaning and that something could guarantee this exchange - God of course. But what
the responsibility for this death, and thus of the stake of our own life. This supreme ruse of the system, that of the simulacrum of its death, through which it maintains us in life by having liquidated through absorption all possible negativity, only a superior ruse can stop." "It is also why we were trapped, we trapped ourselves, after 1968, into giving diplomas to everybody. Subversion? Not at all. Once again, we were the promoters of the advanced form, of the pure form of value: diplomas without work. The system does not want any more diplomas, but it wants that - operational values in the void - and we were the ones who inaugurated it, with the illusion of doing the opposite." In addition to pointing out uncomfortable truths like those (uncomfortable to the leftists with savior complexes), he also puts in some pithy observations (always bolstered with quotes much too long and complex to include here): "We live in a world where there is more and more information, and less and less meaning." "Information devours its own content. It devours communication and the social. " "INFORMATION = ENTROPY. For example: the information or knowledge that can be obtained about a system or an event is already a form of the neutralization and entropy of this system (to be extended to science in general, and to the social sciences and humanities in particular). Information in which an event is reflected or broadcast is already a degraded form of this event." "The commodity is buried, like information is in archives, like archives are in bunkers, like missiles are in atomic silos." "I observe, I accept, I assume, I analyze the second revolution, that of the twentieth century, that of postmodernity, which is the immense process of the destruction of meaning, equal to the earlier destruction of appearances. He who strikes with meaning is killed by meaning." "The more hegemonic the system, the more the imagination is struck by the smallest of its reversals. The challenge, even infinitesimal, is the image of a chain failure. Only this reversibility without a counterpart is an event today, on the nihilistic and disaffected stage of the political. Only it mobilizes the imaginary" "If it is nihilistic to be obsessed by the mode of disappearance, and no longer by the mode of production, then I am a nihilist. Disappearance, aphanisis, implosion..." "God is not dead, he has become hyper-real" That last remark comes right near the end of the book, and by it he means that we cannot ever tell if God is real or not, the certainty of God's existence or his death are both obfuscated. It's only right at the end that the depth of postmodern philosophy is unmasked. While the ending was phenomenal, there was a chapter in the second half which I had to skip for how unsettlingly clinical and constant its talk of sex was. Really bad. He made a comeback after that point, at one point making a point reminiscent of flatland (using dimensions as a metaphor): "Three-dimensionality of the simulacrum - why would the simulacrum with three dimensions be closer to the real than the one with two dimensions? It claims to be, but paradoxically, it has the opposite effect: to render us sensitive to the fourth dimension as a hidden truth, a secret dimension of everything, which suddenly takes on all the force of evidence. The closer one gets to the perfection of the simulacrum (and this is true of objects, but also of figures of art or of models of social or psychological relations), the more evident it becomes (or rather to the evil spirit of incredulity that inhabits us, more evil still than the evil spirit of simulation) how everything escapes representation, escapes its own double and its resemblance. In short, there is no real: the third dimension is only the imaginary of a two-dimensional world, the fourth that of a three-dimensional universe... Escalation in the production of a real that is more and more real through the addition of successive dimensions. But, on the other hand, exaltation of the opposite movement: only what plays with one less dimension is true, is truly seductive." By the end of the book he somewhat circles back to the premodern focus he started on, this time talking about human-animal relations (thankfully he's not stupid enough to doubt the uniqueness of human beings in the animal kingdom):
"Whatever it may be, animals have always had, until our era, a divine or sacrificial nobility that all mythologies recount. Even murder by hunting is still a symbolic relation, as opposed to an experimental dissection. Even domestication is still a symbolic relation, as opposed to industrial breeding. One only has to look at the status of animals in peasant society. "In particular, our sentimentality toward animals is a sure sign of the disdain in which we hold them. It is proportional to this disdain. It is in proportion to being relegated to irresponsibility, to the inhuman, that the animal becomes worthy of the human ritual of affection and protection, just as the child does in direct proportion to being relegated to a status of innocence and childishness. Sentimentality is nothing but the infinitely degraded form of bestiality, the racist commiseration, in which we ridiculously cloak animals to the point of rendering them sentimental themselves. Those who used to sacrifice animals did not take them for beasts. And even the Middle Ages, which condemned and punished them in due form, was in this way much closer to them than we are, we who are filled with horror at this practice. They held them to be guilty: which was a way of honoring them. We take them for nothing, and it is on this basis that we are "human" with them. We no longer sacrifice them, we no longer punish them, and we are proud of it, but it is simply that we have domesticated them, worse: that we have made of them a racially inferior world, no longer even worthy of our justice, but only of our affection and social charity, no longer worthy of punishment and of death, but only of experimentation and extermination like meat from the butchery." "They, the animals, do not speak. In a universe of increasing speech, of the constraint to confess and to speak, only they remain mute, and for this reason they seem to retreat far from us, behind the horizon of truth. But it is what makes us intimate with them. It is not the ecological problem of their survival that is important, but still and always that of their silence. In a world bent on doing nothing but making one speak, in a world assembled under the hegemony of signs and discourse, their silence weighs more and more heavily on our organization of meaning." In the end, the book was very refreshing in its willingness to kick some dirt in the face of his fellow leftists. It did end on a very bleak and pretty philosophically explicit note, i.e. he finally used straighter language to say what he meant. Postmodernism doesn't taste as bad as claimed by that one yelp review left by some Canadian psychologist. Perhaps it's a sign of JBP's immaturity that he cannot see any good, any interpretive interest in postmodernism, but instead rages at what he thinks it is.