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BA (Hons) Public Relations and Marketing
BA (Hons) Public Relations
BA (Hons) Public Relations and Management
Dr. Candan Celik Elmer
School of Business
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UCLan Mission statement
WE PROMOTE ACCESS TO EXCELLENCE ENABLING YOU TO DEVELOP YOUR POTENTIAL We value and practise equality of opportunity, transparency and tolerance. We strive for excellence in all we do: locally regionally, nationally and internationally. We work in partnership with business, the community and other educators. We encourage and promote research innovation and creativity.
Student Charter
The Student Charter has been developed by the University and the Students’ Union so that
students gain the maximum from their UCLan experience. It is a two-way commitment or ‘contract’ between the University and each individual student. It acts as a means of
establishing in black and white what students can expect from the University and the Union
in terms of support, and in return what we expect from our students. Read the full Student Charter
Supporting Diversity at UCLan
UCLan recognises and values individual difference and has a public duty to promote equality and remove discrimination in relation to race, gender, disability, religion or belief, sexual orientation and age. During your time at UCLan we expect you to be able to experience "an integrated community based on mutual respect and tolerance where all staff and students can feel safe, valued and supported." contribute to creating a positive environment where discriminatory practices and discrimination no longer happen.
Please review the UCLan Equality and Diversity Policy for further information.
1. Introduction to the course
1.1 Welcome to the course
Dear Student
Welcome to the University of Central Lancashire! More specifically, welcome to the School of
Business.
We hope that during your time with us here at the University of Central Lancashire you will enjoy your studies and any other activities you may pursue. We have an active Students'
Union and many interesting clubs and societies which you may be interested in joining.
The first few weeks of your course will probably be quite hectic - lots of new faces, travelling
to different buildings, learning new skills and subjects, etc. Your Student Handbook is, therefore, designed to act as a reference guide for all the pieces of information you may need
during your life here. So keep it safe!!
It is part of our University's philosophy to involve students in the running of their courses as
much as possible. Quite soon therefore, we shall be asking you to nominate representatives to serve on the Course Staff/Student Liaison Panel (SSLP). So, perhaps at this early stage,
you might like to be thinking about whether you personally would like to be a Student
Representative.
Whatever part you play in student life, we would like to take this opportunity to wish you every
success here at the University of Central Lancashire and to encourage you to strive to achieve your full potential.
Best wishes for your success.
DR. Candan Celik Elmer
Course Leader
1.2 Rationale, aims and learning outcomes of the course
The programme of study will be directed towards the attainment, assessment and evaluation of knowledge and skills required by you, the business and marketing graduate.
The intention is to create an intellectually challenging degree that will prepare you as a graduate, for a career in the field of business and marketing, or for further academic study.
1.3 Course Team
Our degree courses are located in the School of Business, within the Division of Communication, Marketing and Public Relations
Course Leader Room Ext. E-Mail
Dr Candan Celik Elmer GR 323^ Ext 4742^
CCelik@uclan.ac.uk
COURSE TEAM E-MAIL Prefix followed by @uclan.ac.uk
PHONE
( 89 - )
ROOM
LUCAS, Alison Ajlucas^4736 GR EVANS, Huw HGEvans^4746 GR SHAW, Chris CShaw3^4745 GR WELCH, Dr Mary MWelch^4753 GR WRIGHT, Adrian AWright2^4721 GR CAREY, Robin RCrey^4773 GR SHERINGTON, Anna Maria
AMSherington (^4760) GR
HOLLIDAY, Caroline Caholliday^4609 GR RODRIGUEZ, Gillian GRodriguez^4713 GR RATTOO, Nadia NRattoo^4747 GR
1.4 Academic Advisor
The Academic Advisor is your Course Leader and they are there to help you with advice about both the academic and administrative aspects of your course. If there is anything which you are not sure about or there is something you want to discuss with them, such as any personal difficulties you are experiencing, then contact your Academic Advisor/ course leader.
Academic Advisor Room Ext. E-Mail Dr. Candan Celik Elmer
GR 323 4742 CCelik@uclan.ac.uk
Level Module Code
Module Title Credit rating
Level 6 BC
BC
PR
PR
PR
MK
PR
MK
MK
MK
MK
MK
MK
Work Placement (Optional in year 3)
International Study (Optional in year 3)
Public Relations Consultancy (Comp)
Public Relations in Practice (Comp)
Public Affairs (O)
Marketing/Advertising/PR and Business Dissertation (Comp)
Internal Corporate Communication (O)
Enhancing Employability through work related learning (O)
Applied Marketing Research (O)
Strategic Marketing: Concepts & Applications (Comp)
Brand Management (O)
International Marketing (O)
Campaign Planning
120
120
20
20
20
20
20
20
20
20
20
20
20
Bachelor Honours Degree
Requires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6
Bachelor Degree
Requires 320 credits including a minimum of 180 at Level 5 or above and 40 at Level 6
Level 5 PR2103 Theories of Cross Cultural
Persuasive Communication (Comp)
20 Diploma of Higher Education
PR
PR
MK
MK
MK
MK
MK
MK
Corporate Reputation and Organizational Relationship Management (O)
Media Relations (Comp)
Marketing Management (Comp)
Marketing Research (Comp)
Digital Marketing Planning (O)
Integrated Marketing Communications (O)
Buyer Behaviour (O)
Employability and Personal Development
20
20
20
20
20
20
20
20
Requires 240 credits including a minimum of 100 at Level 5 or above
BA (Hons) Public Relations and Management
13. Programme Structures 14. Awards and Credits**
Level Module Code
Module Title Credit rating
Level 6 BC 3000
BC
PR
PR
PR
PR
PR
MD
HR
HR
Work Placement
(optional in year 3)
International Study
(optional in year 3)
Public Relations Consultancy (Comp)
Public Relations in Practice (Comp)
Dissertation (Comp)
Public Affairs (O)
Internal Corporate Communication (O)
Business Strategy (Comp)
Evaluating Human Resources Management (O)
Management Consultancy Skills (C)
120
120
20
20
20
20
20
20
20
20
Bachelor Honours Degree
Requires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6
Bachelor Degree
Requires 320 credits including a minimum of 180 at Level 5 or above and 40 at Level 6
Level 5 PR
PR
PR
PR
PR
HR
HR
HR
MK
Theories of Cross Cultural Persuasive Communication (O)
Corporate Reputation and Organizational Relationship Management (Comp)
Media Relations (Comp)
Research Methods (Comp)
Social Media for Public Relations (O)
Managing Personnel and Human Resources (O)
Employment Law (O)
Work and Organizational Change (C)
Students must choose from the following options dependent on their programme route
Employability and Personal Development
20
20
20
20
20
20
20
20
20
Diploma of Higher Education
Requires 240 credits including a minimum of 100 at Level 5 or above
BA (Hons) Public Relations
13. Programme Structures 14. Awards and Credits**
Level Module Code
Module Title Credit rating
Level 6 PR 3101 Public Relations Consultancy
20 Honours Bachelor Degree
BA (Hons) in Public Relations; Public Relations(Entertainment); Public Relations(Sports)
Requires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6
Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits
Bachelor Degree
BA Public Relations; Public Relations(Entertainment); Public Relations(Sports)
Requires 320 credits including a minimum of 180 at Level 5 or above and 60 at Level 6
Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits
PR 3105 Public Relations in Practice
20
PR3104 Dissertation 20
PR 3110 Internal Corporate Communication
20
PR 3008 Issues and Crisis Communication
20
PR 3109 Public Affairs 20
BC 3000
BC
Work Placement
International Study
120
120
Entertainment Pathway:
PR
FI
FM
Creative industries and communication Visual Culture and Popular Music Creative Events Management
20
20
201
Sports Pathway:
PR3112 Sports PR 20
Level 5 PR 2000 Corporate Reputation and Organisational Relationship Management
20 Diploma of Higher Education in Public Relations; Public Relations(Entertainment); Public Relations (Sports)
Requires 240 credits including a minimum of 100 at Level 5 or above
PR2103 Theories of Cross Cultural Persuasive Communication
20
PR2204 Research Methods 20
PR2007 Social Media for Public Relations
20
PR 2105
MK
Media Relations
Employability and Personal Development
20
20
page. Once you have entered the Student Portal, on the left you will see the heading ‘Timetables’ where you can view your individual course timetable.
2.3.2 Expected hours of study
The normal amount of work involved in achieving a successful outcome to your studies is to study for 10 hours per each credit you need to achieve – this includes attendance at UCLan and time spent in private study.
Typically you will study 6 full modules each of 20 credits in a year, thus studying 200 hours per module: 1.200 hours per year.
Typically in any one week you can expect to work for 12 hours contact time on modules and twice this as directed self-study; thus making up the equivalent to the normal minimum business week of some 36 hours.
For the work placement year or international study year these are typically of 36-48 weeks duration.
2.3.3 Attendance Requirements
You are required to attend all timetabled learning activities for each module. Notification of illness or exceptional requests for leave of absence must be made to your module tutor, course leader and your year tutor.
If you are an international student from outside the EU and governed by the UK Border Agency (UKBA), Points Based System (PBS) - you MUST attend your course of study regularly; under PBS, UCLan is obliged to tell UKBA if you withdraw from a course, defer or suspend your studies, or if you fail to attend the course regularly.
If you have not gained the required authorisation for leave of absence, do not respond to communications from the University and if you are absent for four weeks or more, you may be deemed to have withdrawn from the course. If this is the case, then the date of withdrawal will be recorded as the last day of attendance. You can monitor your attendance record on the SAM system at Uclan.
Each time you are asked to enter your details on SAM for a lecture or seminar you must remember that the University has a responsibility to keep information up to date and that you must only enter your own details on the system. To enter any other names would result in inaccurate records and be dishonest. Any student who is found to make false entries can be disciplined under the student guide to regulations.
If you will miss any lecture or seminar for any reason please e-mail to your module leader and cc to your course leader Dr. Candan Celik Elmer CCelik@uclan.ac.uk.
2.4 Data Protection
All of the personal information obtained from you and other sources in connection with your studies at the University will be held securely and will be used by the University both during your course and after you leave the University for a variety of purposes. These are all explained during the enrolment process at the commencement of your studies. If you would like a more detailed explanation of the University’s policy on the use and disclosure of personal information, please contact the Information Governance Officer, Clark to the Board Service, University of Central Lancashire, Preston, PR1 2HE or email DPFOIA@uclan.ac.uk.
3. Approaches to teaching and learning
3.1 Learning and teaching methods
Students are supported by the electronic Blackboard system where materials are made available to them by module to support their learning. They are expected to complete guided self-study for each module in parallel to the taught inputs and other tutor-led work.
It is expected that students will enhanced their cognition of their subjects over the duration of the course and both acquire and enhance their skills.
Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including lectures, seminars and workshops. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with students participating in case studies, exercises and live project work. Explicit use of experiential learning will help to deepen understanding and encourage reflective practice.
For the teaching and learning of subject specific material for both business and marketing the practice, theories and models will be explained in lectures and practiced and applied during the seminars and workshops. Students will undertake guided self-study. Students will learn to formulate, test and appraise their ideas through both individual work and group work in both exercises and assessed work.
For thinking skills the use of critical perspectives and applied marketing examples will be used in lectures, supported by seminars in which students have the opportunity to apply perspectives to case material, simulations and role plays. Interactive style workshops at all levels allow the students to actively solve problems and apply principles and data to their own research projects.
Students will learn study skills from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences.
3.2 Study skills
There are a variety of services to support students and these include
WISER https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=33 LIS https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=25
3.3 Learning resources
3.3.1 Learning Information Services (LIS)
Extensive resources are available to support your studies provided by LIS – library and IT staff. Take advantage of the free training sessions designed to enable you to gain all the skills you need for your research and study.
Business and Marketing are both available at:
https://portal.uclan.ac.uk/webapps/portal/frameset.jsp
4. Student support, guidance and conduct
In addition to the Academic Advisor system, the School of Business has its own dedicated Student Support Team. The role of this support team is to offer our students a wide range of impartial support, guidance and advice. For example, maybe you’ve chosen a course that is not what you had expected, or you are undertaking a module that does not fit your needs. Maybe you’re not sure where to get help with writing essays. You may be missing your family or are dealing with personal difficulties. You can contact the support team for help and advice about a whole range of issues.
The Student Support Team comprises of the following:
Student Support & Achievement Team
Ext. E-mail
Senior Tutor: Geoff Thwaites
Student Support Officer: Dawn Parr
Support Tutors: Victoria Jackson Lynne Gornall Lisa Winder
4783
4644
4664 4615 5040
gethwaites@uclan.ac.uk
daparr@uclan.ac.uk
vjackson@uclan.ac.uk LGornall@uclan.ac.uk LWinder@uclan.ac.uk
The Support Tutors offer students impartial and confidential advice via drop in sessions or pre- arranged appointments alongside tutorials on a range of academic skills and issues. If you want help with coursework or exam preparation the Support Tutors can help with aspects such as; developing your academic writing, providing tips for revision techniques or help with your referencing.
Contacting Student Support
If you are concerned about anything and feel you could benefit from their support/advice, the Student Support and Achievement Team are there to help you. They can be found in Greenbank GR61, email address LBSStudentsupportteam@uclan.ac.uk telephone number 01772 894644.
You can call in or contact them anytime and will always be welcome.
4.1 Academic Advisors
The Academic Advisor is your Course Leader and they are there to help you with advice about both the academic and administrative aspects of your course. If there is anything which you are not sure about or there is something you want to discuss with them, such as any personal difficulties you are experiencing, then contact your Academic Advisor/ course leader.
4.2 Student Support
The 'i' is a central Student Information Centre and your first point of contact. You can obtain information on a wide range of topics including Council Tax Exemption Certificates, Bank
and Confirmation of Study Letters, Portable Financial Credits, (continuing students only, Printing and Printer Credit, UCLan Cards, the ‘I’ shop and UCLan Financial Support Bursary (first year students only).
4.3 Students with disabilities
If you have a disability that may affect your studies, please either contact the Disability Advisory Service - disability@uclan.ac.uk - or let one of the course team know as soon as possible. With your agreement information will be passed on to the Disability Advisory Service. The University will make reasonable adjustments to accommodate your needs and to provide appropriate support for you to complete your study successfully. Where necessary, you will be asked for evidence to help identify appropriate adjustments.
Assessment arrangements for students with a disability
Arrangements are made for students who have a disability/learning difficulty for which valid supporting evidence can be made available. Contact the Disability Adviser for advice and information, disability@uclan.ac.uk
The Lead for disability in LBS is Penelope Marshall-Kalina pmmarshall-kalina@uclan.ac.uk
4.4 Health and Safety
As a student of the University you are responsible for the safety of yourself and for that of others around you. You must understand and follow all the regulations and safety codes necessary for a safe campus environment. Please help to keep it safe by reporting any incidents, accidents or potentially unsafe situations to a member of staff as soon as possible.
Safety assessments have been undertaken for each module of your course and you will be advised of all applicable safety codes and any specific safety issues during the induction to your course and modules. You must ensure that you understand and apply all necessary safety codes. These form an essential element of your personal development and contribute to the safety of others.
4.5 Conduct
You will be expected to abide by the Regulations for the Conduct of Students in the University. UCLan expects you to behave in a respectful manner demonstrated by using appropriate language in class, and switching mobile phones / other devices off prior to attending classes.
If your behaviour is considered to be unacceptable, any member of staff is able to issue an informal oral warning and the University will support staff by invoking formal procedures where necessary. You can read more about UCLan expectations in the regulations for the Conduct of Students.
4.6 Students’ Union
The Students’ Union is the representative body for all UCLan students. The organisation exists separately from the University and is led by the elected officers of the Student Affairs Committee (SAC) as well as representatives on the Students’ Council. The Students’ Union building is located at the heart of the Preston campus, and is the hub for all student activities.
Representation and campaigning for students’ rights is at the core of what we do and is encompassed by our tag line of, Making Life Better for Student s. Should you wish to make a
