TRUTH SERVE EXCELLENCE STEWARDSHIP
Summary:
The Business-to-Consumer (B2C) Marketing Manager manages, plans, implements and monitors
marketing communication goals, strategies and programs that support Phantom’s aggressive marketing
goals and corporate objectives for targeted consumer audiences. Utilizing superior organizational and
communication skills, the B2C Marketing Manager ensures alignment between Phantom’s vision and
marketing programs, and develops the critical value propositions, key messages, sales tools and
marketing programs that resonate with targeted audiences in the B2C channel; including Phantom’s
core customer households, end- users, and Phantom’s authorized distributor and dealer networks. As a
key member of the Phantom team, the B2C Marketing Manager will consistently demonstrate and
encourage in others the organization’s overall vision, mission statement, and corporate values.
Position Responsibilities:
(include but are not limited to, the following)
• Responsible for the implementation of Phantom's B2C marketing strategy, including the delivery
of Phantom's brand story and value proposition across all marketing channels targeting B2B
touchpoints.
• Develop an effective B2C marketing strategy, project roadmap and results-oriented marketing
and communications plans targeting B2C and end-user audiences.
• Work closely with external agencies to develop proactive research programs, gather relevant
information regarding existing trends, markets and industry sectors, evaluate the findings, and
make recommendations for corporate direction.
• Direct members of the B2C marketing team in the planning, development, and execution of
initiatives, collateral, and tools to support demand creation and revenue-focused strategies for
B2C channels.
• Liaise with the Sales and Customer Experience teams to ensure clarity on Phantom’s B2C
marketing strategy and communicate objectives; deliver training for internal and external teams
as required, including but not limited to New Account Training.
• Manage the B2C lead database, leveraging the execution of CRM strategies to create demand
through target channels and within target markets.
• Contribute to the development of the annual marketing budget, monitoring expenses and
project progress, and report deliverables to the Vice President, Marketing.
• Work closely with the Product team to deliver effective marketing solutions and communicate
technical information to B2B customers, including influencers and commercial customers, in
accordance with brand standards and channel requirements.
• Work closely with the Customer Experience Manager in the development and implementation
of collateral and other selling tools to support demand creation and revenue strategies for the
distributor network in B2C channels.
• Work closely with the Management Team to develop and implement comprehensive product
launch plans, including brand positioning, creative execution, internal communications, training
and presentation materials, sales and marketing tools and, and logistical details related to B2C
audiences and touchpoints.
• Work closely with the Technology Solutions team to plan and leverage appropriate technologies
to deliver results and marketing solutions for Phantom’s B2C marketing strategy, in accordance
with standards and channel requirements.
• Work closely with the Sales teams to develop and implement marketing collateral and other
sales tools to create demand and sales opportunities for Phantom’s distributor network in B2C
channels
• Provide leadership, direction, coaching and management to B2B marketing team, including
oversight of the daily functioning and operations of team members.
