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A rubric for evaluating audience analysis memos, focusing on the structure, content, grammar and style, and peer reviews. The memo format is clear and well-organized, with sections dedicated to identifying and analyzing the content and appeal of two distinct ads, as well as addressing any logical fallacies and contrasting the ads. The rubric also emphasizes the importance of proper grammar, style, and peer review.
Typology: Assignments
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Audience Analysis Memo Rubric Name: ______________________ STRUCTURE: The memo format is clear, employs sensible use of page-space, and does not appear compressed (10) ________ The memo header alerts the reader to the clear purpose of the memo, particularly regarding specific ads (5) _________ The document employs sensible section breaks, with appropriate and informative headings (6) _________ CONTENT: Both ads are clearly identified early in the memo (4) _________ The ads are included with the memo (2) _________ Coherent organization of paragraphs (7) _________ The ads clearly appeal to recognizably different audiences (in other words, the ads are well chosen, per the assignment) (5) _________ The memo includes a brief summary of the content of each ad (5) _________ The memo includes ample description of the target audience of each ad, based on the information provided by the ad itself (10) ________ The memo discussed the appeals (to reason, emotion, credibility) employed in the ads (4) _________ The memo addresses any logical fallacies on which the ads’ messages depend (3) _________ The memo includes a section in which the ads are contrasted (5) _________ GRAMMAR AND STYLE: Comma splices, other run-on sentences, or incomplete sentences (3) _________ Subject-verb agreement (2) _________ Spelling/word choice (7) _________ Passive voice (2) _________ “Accuracy” of language (sentence parallelism, avoidance of second-person) (5) _________ Careful proofreading (5) _________ PEER REVIEWS: Peer review was thoughtfully and thoroughly done (10) _________ Total score : ____________ (100)