Audience Analysis Memo Rubric Name: ______________________
STRUCTURE:
The memo format is clear, employs sensible use of page-space,
and does not appear compressed (10) ________
The memo header alerts the reader to the clear purpose of the
memo, particularly regarding specific ads (5) _________
The document employs sensible section breaks, with appropriate
and informative headings (6) _________
CONTENT:
Both ads are clearly identified early in the memo (4) _________
The ads are included with the memo (2) _________
Coherent organization of paragraphs (7) _________
The ads clearly appeal to recognizably different audiences
(in other words, the ads are well chosen, per the assignment) (5) _________
The memo includes a brief summary of the content of each ad (5) _________
The memo includes ample description of the target audience of
each ad, based on the information provided by the ad itself (10) ________
The memo discussed the appeals (to reason, emotion, credibility)
employed in the ads (4) _________
The memo addresses any logical fallacies on which the ads’
messages depend (3) _________
The memo includes a section in which the ads are contrasted (5) _________
GRAMMAR AND STYLE:
Comma splices, other run-on sentences, or incomplete sentences (3) _________
Subject-verb agreement (2) _________
Spelling/word choice (7) _________
Passive voice (2) _________
“Accuracy” of language (sentence parallelism, avoidance of
second-person) (5) _________
Careful proofreading (5) _________
PEER REVIEWS:
Peer review was thoughtfully and thoroughly done (10) _________
Total score: ____________ (100)
