ASSIGNMENT No. 2
(Units: 14–16)
Total Marks: 100 Pass Marks: 50
Q. 1 Elaborate the difference between uses and gratifications’ research and traditional
media effects research. What criticisms have been raised on early uses and
gratifications’ studies and how the contemporary studies tried to address the
criticism? (25)
Q. 2 State the various variables and concepts of Entertainment as Media effect. (25)
Q. 3 Discuss the Social aspects of new media technologies. How these technologies are
influencing social relations in our society? (25)
Q. 4 Write detailed notes on the following: (25)
i) Audience activity and media orientations
ii) Dependency, Alternatives and interaction
iii) Uses and Effects Model
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