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8/23/2018 4:45 PM
ASU Academic Catalog 201 9 – 2020
Style Guidelines
includes exceptions to the ASU Writing Style Guide and AP Stylebook
QUICK-REFERENCE highlights Degrees
Degree abbreviations are not punctuated ( BA , MS , PhD ).
Programs and concentration areas are not capitalized ( art , philosophy ).
Format
Use bold only on headings and subheadings.
Do not use italics.
Use * only for specific course-related detail.
Language
Use third-person voice ( student , applicant , he , she , they ) in all content except the Marketing Text field,
in which second-person ( you , we ) is the ideal voice.
Present content in full sentences. Exception: application components, career options (see Lists )
Only use / in approved program and course names: Transborder Chicana/o and Latina/o Studies.
Every Chapter Has Been Updated
Please review each chapter. Examples: Language … in the last 60 hours of their first bachelor's… Word List including internet , skill-building , STEM and web (and related)
8/23/2018 4:45 PM Contents
Chapter titles are hyperlinked.
Abbreviations Academic Programs Arizona State University Building Names Campuses Centers, Colleges, Departments, Institutes, Schools, University iPOS, POS Tests Capitalization Academic Programs Campuses Centers, Colleges, Departments, Institutes, Schools, University Compound Words Documents, Forms Lists Formatting Bold Compound Modifiers General Studies Italics Lists Phone Numbers URLs Language Other Universities Pronouns Redundancy Standard Statements Symbols Voice Lists Academic Courses Bulleted Lists Numbered lists – graduate programs Marketing Text Here's How Focus Your Thoughts Think it Through Flesh It Out with the ASU Brand Examples Nuts-and-Bolts Final Check Need Help? Numerals Adjectives Decimals Grade Levels Ordinals Percentages Phone Numbers Ratios Punctuation and Symbols Ampersand Asterisk At Symbol Comma Em Dash, En Dash, Hyphen Parentheses Quotation Marks Slash Superscript Symbols Word List
8/23/2018 4:45 PM Official degree names and abbreviations, alpha order by abbreviation AuD Doctor of Audiology BA Bachelor of Arts BAE Bachelor of Arts in education BAS Bachelor of Applied Science BFA Bachelor of Fine Arts BGM Bachelor of Global Management BIPH Bachelor of International Public Health BMus Bachelor of Music BS Bachelor of Science BSD Bachelor of Science in design BSE Bachelor of Science in engineering BSLA Bachelor of Science in landscape architecture BSN Bachelor of Science in nursing BSP Bachelor of Science in planning BSW Bachelor of Social Work DBA Doctor of Business Administration DBH Doctor of Behavioral Health DMA Doctor of Musical Arts DNP Doctor of Nursing Practice EdD Doctor of Education EMPA Executive Master^ of^ Public Administration EMSL Executive Master of Sustainability Leadership JD Juris Doctor LLM Master of Laws MA Master of Arts MACC Master of Accountancy MALM Master of Applied Leadership and Management MArch Master of Architecture MAS Master of Advanced Study MBA Master of Business Administration MC Master of Counseling MCS Master of Computer Science MCSt Master of Computing Studies MEd Master of Education MEng Master of Engineering MFA Master of Fine Arts MGM Master of Global Management MHI Master of Healthcare Innovation MIA Master of Interior Architecture MIHC Master of Integrated Health Care MIHM Master of International Health Management MLA Master of Landscape Architecture
8/23/2018 4:45 PM MLST Master of Legal Studies MLSt Master of Liberal Studies MM Master of Music MMC Master of Mass Communication MNLM Master of Nonprofit Leadership and Management MNS Master of Natural Science MPA Master of Public Administration MPE Master of Physical Education MPP Master of Public Policy MPSLA Master of Public Safety Leadership and Administration MRED Master of Real Estate Development MS Master of Science MSD Master of Science in design MSE Master of Science in engineering MSL Master of Sustainability Leadership MSLB Master of Sports Law and Business MST Master of Sustainable Tourism MSTech Master of Science in technology MSTP Master of Science and Technology Policy MSUS Master of Sustainability Solutions MSW Master of Social Work MTax Master of Taxation MTESOL Master of Teaching English to Speakers of Other Languages MUD Master of Urban Design MUEP Master of Urban and Environmental Planning MVCD Master of Visual Communication Design PhD Doctor of Philosophy PSM Professional Science Master's Majors, concentration areas, minors, certificates Do not abbreviate or capitalize names of majors, concentration areas, minors or certificates. bachelor's degree in chemistry Bachelor of Science in chemistry See Capitalization. Arizona State University Authorized forms are ASU and the university ; do not shorten to Arizona State. It is acceptable to use the abbreviated form ASU on first reference. Arizona State University consistently attracts top-quality students from Arizona and across the nation. Students enrolling at the university have access to faculty members who are elite in their fields of study. Not: The academics at Arizona State are top-notch.
8/23/2018 4:45 PM Avoid using acronyms to refer to any university unit; make the association to the university clear and foremost. Explore the many majors available in ASU’s College of Liberal Arts and Sciences. The College of Health Solutions is offering a free seminar. New College students must meet with an advisor this week. Not: The CLAS convocation will be held in Wells Fargo Arena. See Capitalization. iPOS, POS A plan of study is the list of courses and culminating experience that maps the requirements for completion of a graduate degree program. The POS is submitted and revised electronically via the interactive iPOS system. Once the iPOS is submitted, it becomes a graduate student’s official plan of study. As clearly as possible, distinguish the difference between a plan (whether unofficial or official) and the method of submitting the official version. Spell out the phrase on first reference and use POS or the plan thereafter; do not use parentheses. A plan of study maps the requirements for completion of a degree program. The student’s POS is submitted electronically and revised interactively through iPOS in My ASU. The plan submitted through iPOS becomes the student’s official POS. Tests Names of test sections, such as verbal or quantitative, are not capitalized. ACT Use only the initials when referring to the previously designated American College Testing Program. GMAT Use only the initials when referring to the Graduate Management Admission Test. GRE Use only the initials when referring to the Graduate Record Examination. IELTS Use only the initials when referring to the International English Language Testing System. LSAT Use only the initials when referring to the Law School Admission Test. MCAT Use only the initials when referring to the Medical College Admission Test. Miller Analogies Test Spell out. Pearson Test of English and PTE Spell out on first mention and use the initialism thereafter. SAT Use only the initials in referring to the previously designated Scholastic Aptitude Test or the Scholastic Assessment Test. Speaking Proficiency English Assessment Kit and SPEAK Spell out on first reference; use only the initialism thereafter. TEAS Use only the initials when referring to the Test of Essential Academic Skills. TOEFL Use only the initials when referring to the Test of English as a Foreign Language. (This is an exception to the ASU writing style guide.)
8/23/2018 4:45 PM Capitalization This ABET phrase is required on a number of programs. Please note its style is an exception to the rules of capitalization and punctuation [ABET, fall 2016]: Accredited by the [ capitalized name of the accreditation commission ] of ABET; http://www.abet.org. Academic Programs Degree programs Capitalize only the official diploma title. Do not capitalize program and concentration areas that follow the name of a degree unless they are proper nouns. Do not capitalize program and concentration areas even if they are included in the official diploma title abbreviation. When referring to the degree in casual terms, do not capitalize it: associate degree (not associate’s), bachelor’s degree , master’s degree , doctorate , or doctoral degree. Do not capitalize names of minors and certificates; do capitalize proper nouns: English , Spanish , Native American. Use the abbreviation on first reference and the corresponding words in subsequent references. (This is an exception to the ASU writing style guidelines.) Bachelor of Arts Bachelor of Science in nursing Bachelor of Science in design Note the admission requirements for a BA in anthropology [first reference]. Note the admission requirements for a bachelor's degree in anthropology [subsequent reference]. She earned a Master of Communication with a concentration in broadcast journalism. This program culminates in a Bachelor of Science in chemistry. Not: Bachelor of Science in Nursing Not: Bachelor of Science in Design Not: Bachelor of Arts in Education Not: Master of Science in Technology Official degree names and abbreviations, alpha order by abbreviation AuD Doctor of Audiology BA Bachelor of Arts BAE Bachelor of Arts in education BAS Bachelor of Applied Science BFA Bachelor of Fine Arts BGM Bachelor of Global Management BIPH Bachelor of International Public Health BMus Bachelor of Music BS Bachelor of Science BSD Bachelor of Science in design BSE Bachelor of Science in engineering BSLA Bachelor of Science in landscape architecture BSN Bachelor of Science in nursing BSP Bachelor of Science in planning BSW Bachelor of Social Work
8/23/2018 4:45 PM MST Master of Sustainable Tourism MSTech Master of Science in technology MSTP Master of Science and Technology Policy MSUS Master of Sustainability Solutions MSW Master of Social Work MTax Master of Taxation MTESOL Master of Teaching English to Speakers Other Languages MUD Master of Urban Design MUEP Master of Urban and Environmental Planning MVCD Master of Visual Communication Design PhD Doctor of Philosophy PSM Professional Science Master's Campuses In campus names, do not capitalize campus. Downtown Phoenix campus Polytechnic campus Tempe campus West campus See Abbreviations. Centers, Colleges, Departments, Institutes, Schools, University Use initial uppercase letters only for the full official name as a proper noun. Do not capitalize when used in a descriptive manner. admission services ASU Admission Services ASU’s Ira A. Fulton Schools of Engineering graduate admission the Department of English the history department the institute the School of Human Evolution and Social Change the university Not: the University Do not use ampersands or plus signs in place of and in text, even for official ASU unit names. College of Nursing and Health Innovation Not: College of Nursing & Health Innovation Compound Words The second part of a hyphenated compound is not capitalized even in instances when other words are capitalized, such as in headlines and titles. Domestic Violence and Evidence-based Practice
8/23/2018 4:45 PM Documents, Forms Capitalize the full names of forms such as applications. Do not capitalize when used in a descriptive manner.
A complete list of university forms is at https://students.asu.edu/forms.
ASU Scholarship Estimator; the scholarship estimator Enrollment Verification Request; enrollment verification form Student Academic Integrity Policy; the student academic integrity policy Not: Enrollment Verification Form Lists If a list consists of full sentences, punctuate as such with capitalization and periods. See Lists.
8/23/2018 4:45 PM Language Use clear, concise language. See ASU Writing style guidelines. Other Universities When writing about ASU graduates moving on to other universities, do not use other universities names. Use another prestigious university or other top-tier universities. Pronouns Do not use he/she , s/he or he and she when the gender of the subject is unknown. Maintain gender neutrality; rewrite for clarity. Avoid mixing singular and plural pronouns. Do not use the plural their as a substitute for a singular noun such as a student. Corrective options Rewrite the sentence to avoid confusion. Awkward: If a student requests information, the student should be directed to the correct office. Better: A student requesting information should be directed to the correct office. Best: Students should be directed to the correct office for information. Not: Each applicant must submit their materials by the deadline. Better: Applicants must submit their materials by the deadline. Best: Applicants must submit all materials by the deadline. Replace the pronoun with an article. Not: Ask the student to prepare his presentation. Instead: Ask the student to prepare a presentation. Revise the sentence to use the pronoun one. Not: A prepared student is more likely to succeed than if he has not done sufficient research. Instead: A prepared student is more likely to succeed than an unprepared one. Revise the sentence to use the pronoun who. Not: A student is more likely to succeed if he does sufficient research. Instead: A student who does sufficient research is more likely to succeed.
8/23/2018 4:45 PM Redundancy Eliminate redundant content; consolidate information. Clarify content with simple, clear phrasing. potential applicants include but not limited to Standard Statements Certain standardized statements are required, and they are shown below. Most standard statements are customizable as long as the baseline requirements are met. Website links in the graduate admission content are discouraged, except when pointing to a requirement of the application process. Admission requirements — graduate Applicants must fulfill the requirements of both the Graduate College and the [ college name ]. Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree, in any field, from a regionally accredited institution. Applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in an applicable master's degree program. Application — graduate The last item of the list of application components is the required statement about proof of proficiency in the English language (see "English proficiency", below). Certificates — undergraduate Depending on a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this certificate. Change of major — undergraduate A current ASU student has no additional requirements for changing majors. Students should refer to https://students.asu.edu/changingmajors for information about how to change a major to this program. English proficiency — graduate This is a two-part statement. First part: The introductory portion of the statement appears as the last item in the numbered list of application components. Use either an incomplete phrase or complete sentence, in agreement with the style of the numbered list: proof of English proficiency Proof of English proficiency is required.
8/23/2018 4:45 PM Other enrollment requirements — undergraduate minors Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Students interested in pursuing a minor should consult their academic advisor to declare the minor and to ensure that an appropriate set of courses is taken. Minor requirements appear on the Degree Audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college of department of either the major program or the minor. Courses taken for the minor may not count toward both the major and minor. Students should contact their academic advisor for more information. (Variations on this required text, above, are allowed as long as they cover all the bases: that a minor and major cannot share coursework and that certain major and minor combinations may not be allowed.) Symbols Do not create ambiguity by mixing symbols with words: and/or , school/college and test(s). Instead, rewrite the statement for clarity. Exception: The / is only allowed in approved program names and course titles: Transborder Chicana/o and Latina/o Studies. See Punctuation and Symbols. See Word List. Voice Use the formal third person voice typical of academic writing: he , she , they , a student , students. Exception: Use the conversational, engaging second-person point of view in the Marketing Text field: you , your. See Marketing Text.
8/23/2018 4:45 PM Lists Start each line with the same part of speech. Use the same voice for each item. Use the same verb tense for each item. Avoid using a combination of sentences and phrases in lists. Whether bulleted or numbered, a vertical list may be comprised of complete or incomplete sentences; maintain consistency throughout the list, and use appropriate formatting: When constructing a list using full sentences, punctuate with capitalization and periods. When constructing a list using sentence fragments, use lowercase and no periods. Academic Courses Show lists of courses in a vertical format, flush with the left margin and without punctuation. Ensure the course list is in alphanumeric order (by prefix and course number), and show credit hours numerically in parentheses (numerals only; do not include the words credit hours ). Do not use bullets or numbering. Asterisks may be used to clarify specific information about a course, with the corresponding statement placed below the list of courses. Bulleted Lists Do not use bullet points to break up a series of long sentences that stand on their own. Bullet points only assist SEO when used as a series of keywords or short phrases. Bulleted lists work best when they contain at least three items. When mentioning only one or two items, use complete sentences rather than a list format. Do not use bullet points to create a second-level list within a numbered vertical list (e.g., to itemize certain graduate admission requirements). This information may make more sense as a series of sentences placed in the Additional Application Information section. Undergraduate programs Career opportunities may be vertically aligned in a bulleted list of words or incomplete phrases. Use parallel construction; start each bulleted line with the same part of speech (noun, verb, etc.). See Formatting. Numbered Lists – graduate programs Show application components in a vertically aligned numbered list. The vertical list may be comprised of complete or incomplete sentences; maintain consistency with the chosen construction.
8/23/2018 4:45 PM Marketing Text Program Description for prospective students for prospective students, current students, faculty, future employers, funding sources (VA, foreign sponsors, etc.), ABOR, other educators and schools, accreditation bodies 50 - word limit 150 - word limit (undergraduate) 450 - word limit (graduate) makes an emotional connection with the student to draw them in so they continue reading presents factual basic and specialized information about the program to help students decide if the program is the right fit for them does not repeat anything stated elsewhere in the program's listing in Degree Search not the place for hyperbole, information about enrollment or admission, campus, course requirements, and potential careers The full comparisons chart is in Writing for the Catalog on the catalog resources page in the review site. Think it Through To establish a relationship from the outset, consider using any of the ideas here as springboards to the writing process. Start with a question so they can immediately determine if this program might be of interest to them. Do you have a passion for wildlife? Do you daydream about ways to make the world greener? Set the tone with a strong, catchy statement or fact. Social media and nightly news are filled with events touching on the Middle East. More people are taking vacations than ever before. Use emotion to convey the importance of the degree (and the importance of people who hold the degree). The education of our children is one of the noblest professions you can enter. The development of clean sources of energy is becoming more and more critical. Describe the ideal student in that program and relate it to them. (If they don’t fit the description, they’ll know right off that the degree may not be right for them.) With your global mindset and passion for travel, you’ll thrive with a degree in xxx. As someone who embraces justice and order, a criminology degree can help you … Explicitly state what they will gain from the degree and how it will help them in the future. You’ll learn xxx which will prepare you to xxx You’ll develop xxx which can help children to xxx. Flesh It Out with the ASU Brand It helps to be well versed in the ASU brand. Read about it here. (It's brief but potent.)
8/23/2018 4:45 PM Think “On my way to a better life.” Everything we write should convey (directly or indirectly) that choosing a particular degree program will help set the student on the path to a great life. Don’t actually say better life because it implies their life isn’t good now. Instead, use terms that convey that message, like these: life you’ve always dreamed of wherever you want to go in life bright future Language and tone Always make it about them. Try to avoid taking center stage ( our program ) as it sounds too exclusive and territorial. Be personable ( you , not students ); this helps them begin to picture themselves enrolled in the program. Remember that here is where we are selling their experience in the program (not the program, culminating diploma or degree credentials), so tell them what the experience will be like for them and what it will prepare them to do and achieve. Speak like a university but not like a university We want to keep it conversational and fun to read, because if it’s not they may not read it. But we’re not their best friend and we don’t want to pretend we are. We are a university. Be careful, though. Recognize that ineffective marketing copy uses a passive voice with dry academic language and few adjectives. It contains third person nouns ( student , applicant ), brags without explaining the value to the reader, is long-winded and not conversational—in short, it's like this sentence! Also, it sounds like the proverbial used-car salesman: "This degree is a once-in-a-lifetime opportunity." Again, phrasing illustrated in the previous paragraph is not well suited for the marketing text field. Consider international students Many of our figures of speech can confuse international students, so be careful that the text is clear for all audiences. This degree can help you begin a career in xxx. Not: This degree can help you get your foot in the door of a career in xxx. Examples Before-and-after BEFORE The certificate program in arts and humanities in games will train students to design, develop, create and analyze games from a holistic and interdisciplinary perspective to understand the utilization, consumption and real-world impact of games on our diverse culture and society. AFTER Remember the toys and games you played with as a kid? They were fun, but did you ever consider their impact on your growth and development? You can learn how that impact shapes the human mind, and become an influential researcher and analyst in the gaming industry.
