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Mintzberg, H., & Waters, J. A. (1985) ‘Of strategies, deliberate and emergent’, Strategic management journal , 6 (3), pp. 257-272. Watkins, M. (2007) ‘Demystifying strategy: the what, who, how, and why’, Harvard Business Review , 10. Available at: https://hbr.org/2007/09/demystifying-strategy-the-what (Accessed: 17 September 2020)
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