ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
INTRODUCTION:
Artificial intelligence is the most used term now globally, it is defined as a machine or a computer
system which perform human tasks as perfectly as a human and for which it needs human intelligence
as perception, language translation, learning, reasoning etc. Artificial intelligence is a most used in
technology that everyone wants to know about it. Artificial intelligence today is increasing rapidly
across all the types of industries. The big data and analytics booth combined shows a whole new way
of intelligence in the automation that human is just trying to start or step in to it
Digital marketing refers to the one of the marketing mode in which marketing is done by using an
electronic device or internet. There are many digital channels through which we can market ourselves
through internet they are like search engines, social media, email, and their websites. Digital
marketing is one of the many streams that this artificial intelligence is disrupting. Artificial
intelligence in digital marketing lets marketers focus on creating really personal, relevant connections
with presently engaged customers.
Need of artificial intelligence in digital marketing:
To make marketing easy and marketers life easy AI is used in digital marketing. Marketers need to be
depended on the technology to automate their work and reduce people’s effort for marketing for a
while. It has become as a key for the marketers to create engagement and growth with customers, to
forecast sales, to increase their brand integrity. With this artificial intelligence there is another trend
called big data which is helping the marketers for their growth.
We have data everywhere, every customer in this digital world bring a form of data and tries to create
a new data for the marketers to understand , to proceed and to act on it. If they have big information in
the data base it cannot be easier and that issue makes things complicated that firstly we need to
segment the data which is only necessary and go by the work we need to do with the data but
sometimes it may not give the accurate results. So here artificial intelligence comes in to picture to
handle with large amount and data but gives accurate information
Artificial intelligence and machine learning can understand human behaviour only to some extent. AI
helps back marketers to innovate and increase their brand integrity. AI helps digital marketers to
create campaigns, solutions and brands. From texting to video businesses, the big data mergers,
machine learning and many everyday experiences in daily life which AI Made easy.
In digital marketing these are the areas where AI is used as a tool:
SEGMENTATION:
It is a process where categorizing the customers according to geographical, demographical basis and
targeting the customers according to the aspects and the product.AI here is about how products and
services are segmented for an individual or to a group.
WEBSITE DESIGN:
AI in this process helps in self-designing websites. Here the website will take care of its own SEO
strategy and contents in the marketing process.
SEARCH AND FILTERING:
Mostly many people to find something in internet uses Google search. Google’s AI engine helps in
processing the results. Ecommerce search, network searches, machine learning are changing the way
online search works.
