Submitted by: Anirban Roy (16020241078)
Bikash K Shah (16020241156)
Neelesh Rauniyar(16020241159)
Vishwas Dubey (16020241069)
Marketing in Emerging Economies
Ansoff’s Matrix of CG, Nepal
2016-18
SIIB, Pune
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community
Ask the community for help and clear up your study doubts
University Rankings
Discover the best universities in your country according to Docsity users
Free resources
Our save-the-student-ebooks!
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
Ansoff's Matrix Chaudhary Group, Slides of International Business
Ansoff's Matrix of Charudhary Group
Typology: Slides
2017/2018
1 / 8
This page cannot be seen from the preview
Don't miss anything!
Related documents
Partial preview of the text
Download Ansoff's Matrix Chaudhary Group and more Slides International Business in PDF only on Docsity!
Submitted by: Anirban Roy (16020241078)
Bikash K Shah (16020241156)
Neelesh Rauniyar(16020241159)
Vishwas Dubey (16020241069)
Marketing in Emerging Economies
Ansoff’s Matrix of CG, Nepal
SIIB, Pune
Ansoff’s Matrix
Diversification Related Diversification (^) Wai Wai City Noodle Bar In Tier 1 & Tier 2 City (^) 15 total number of outlet (^) Product line diversification in Bhujia & Snacks Unrelated Diversification (^) Hotel and Resort JV With Taj Group( Hotel) (^) 50-60 hotel in pipeline (^) Real Estate &
Market Penetration Distributi on
- (^) 3-Tier Distributi on network Advertisem ent
TV(Cartoo n network, Pogo)
- (^) Digital Ads on social media +Margin to distribut ors, Rural Penetrat ion Penetra tion
Market Development Segments
- Consumption Type: Brown & White Noodles
- Travellers: Cup Noodles, Hotels & Resorts
- Vegetarians: Veg Noodles
- Religion & Ethnic Groups: Jain masala Noodles, Fish Curry Flavors
- Students: Brown & White Noodles
- Nepalese Diaspora Geographic Expansion in India
- Noodles: Uttrarkhand, Delhi, Meghalaya, Sikkim, Assam, West Bengal & Other cities
- QSR: Delhi, Noida, Pune, Hyderabad, Siliguri, Chandigarh, Chennai ,Kolkata ,Vadodara Surat, Bhubaneshwor, Lucknow, Pondicherry, Uttaratkhand, Jaipur
- Hotels & Resorts: Goa, Bangalore, Agra, Amritsar, Jaipur, Kochi, Mumbai, other cities.
Thank You