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Affliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force.
Typology: Lecture notes
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Benefits Of Having An Affiliate Program?
shopping sites loyalty sites ecommerce aggregators
cash-back sites
point earning sites blogs
Key elements
Types of Affiliates
- Shopping sites – virtual malls. The consumer shops for various Sites brands and products on site. These sites are not driven by particular coupon or deal o er - Coupon/Deal – most popular a liate model. These sites are shopping sites that require merchant to provide consumer with either a coupon, percent o savings, or free shipping o er - Comparison Shopping – sites sell items using a comparison model. These sites usually require a data feed of merchants’ products.
Types of Affiliates Sites
(contd…)
- Loyalty/Rewards – sites where a percent of the merchant’s commission is used to pay reward to consumer. Allows consumer to select their reward option. Rewards can include cash, airline miles, credit card points, or donation to charity or organization - Content – sites are usually not shopping sites. Consumers go to sites because the content is of particular interest. Sites to particular product contained in site - Blogs/Forums – sites post or feature article that focus on a particular product or merchant and include an product a liate link to the product.
How Does It Work?
Visitor
Clickson
Affiliate Websit e
throug^ Goes h
Redirects to
Sends commission
Tracking Softwar e
Merchant Site
How Does It Work?
Examples of a liate
marketing