AGRICULTURE INDUSTRY 1
A. Application of Information Technology Regarding Precision Agriculture Increasing
Crop Production
Information and communication technology in industry 4.0 is currently very flexible so
that it can be applied in any field. One application is in the agricultural sector. Smart
farming, or precision agriculture, is the use of information and communication
technology in agriculture, which is expected to improve the quality and quantity of
agricultural crop production. Smart farming can be done in all agricultural activities, from
the production process to the marketing of agricultural products.
Smart farming leverages technologies such as the Internet of Things (IoT), robotics, and
drones that can be used for land management, monitoring, and marketing. With the
presence of more advanced technology and the application of the right software, the land
management process can be carried out using machines that have been programmed
without a crew. The use of drones equipped with devices to capture images can be used
for land mapping, monitoring disturbances of animals that eat agricultural products, and
monitoring how many plants are ready to harvest.
The final part of the agricultural process at harvest is selling the harvest to consumers or
customers. However, currently, the problem that often occurs is how the harvest can be
easily obtained or found by customers and also how the profits obtained by farmers can
be greater. Therefore, with the development of information technology, these problems
can be solved with a marketing and sales system using an application (Marketplace
Application). This marketing application allows farmers to reach consumers directly, so
they can sell their agricultural products at reasonable prices without intermediaries, who
usually buy agricultural products at very low prices. With this application, it can also cut
the costs of the distribution chain so that the profits to be obtained by farmers can be
greater and market them so that they can easily attract consumers from various regions.
In addition, customers can also get a cheaper selling price because they buy directly from
farmers rather than from intermediaries anymore.
