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the different steps involved in ad is explained here
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For the development of advertising and to get best results one need to follow the advertising process step by step. The following are the steps involved in the process of advertising: Step 1 – Briefing :
■ If these steps are followed properly then there has to be a successful beginning for the product in the market. THE WORKFLOW it involves : ✓ (^) the advertisers, ✓ creative agencies, ✓ post-production houses, ✓ media agencies, ✓ Advertising delivery specialists & broadcasters. Different stages of the flow:
customers recognize/trust your brand already?Also consider the competitive landscape and the customers who are currently in play. Are you hoping to convert people currently using the competition's product or will you target those without a current solution? Each approach has its own challenges.
6. Develop a strategy. Based on the information you've now compiled about the audience you're trying to reach and how they might view your product, you're now ready to think about an ad strategy. Your strategy should take into account what are commonly known as the 3 C's: Company (you), Customer (them, your target), and Competition.Strategy is a complex topic, but by focusing on the desires, strengths, and possible future actions of the 3 players on the field (yourself, your customer, and your competition), anyone can build a complex strategy over time. 7. Come up with a catchy, snappy tagline. Keep it short and sweet; the average product needs no more than six or seven words. If you say it out loud and it sounds like a mouthful, edit it down. Whatever it is, it should grab the consumer's attention and convince him or her that your product is different from everyone else’s. Consider using:Rhyme – “Do you Yahoo?” Humor – “Dirty mouth? Clean it with Orbit chewing gum!” A play on words – “Every kiss begins with ‘Kay’” Creative imagery – Yellow Pages: “Let your fingers do the walking” Metaphor – “Red Bull gives you wings” Alliteration – “Intel Inside” A personal pledge – Motel 6: “We leave the light on for you” Dry understatement – Carlsberg beer has a big sign in downtown Copenhagen that reads, “Probably the best beer in town”. 8. Make it memorable. Your message needs to be top of mind at the consumer's point of purchase. The second your ad borrows a familiar advertising phrase (for example, “new and improved,” “guaranteed,” or “free gift” — is there any other kind?), it becomes interchangeable with thousands of others. What’s more, listeners are so used to ad clichés that they don’t even hear them anymore. (Just listen to Tom Waits’s Step Right Up to hear how meaningless clichés sound when strung together.)What matters most is how the consumer feels, not what they think. If they feel good about your brand, you've done your job. Startling the reader into paying attention is especially useful if you have a lot to say. For example, this long, environmentally-oriented announcement wouldn’t turn many heads if it weren’t for the unusual, confrontational tagline; if the reader wants to get the joke, she or he has to read more. Know how to walk the line between controversial and entertaining. Pushing the limits of good taste to help your ad grab attention is common practice, but don't go too far — you want your product to be recognized on its own merits, not because it was tied to a tasteless advertisement. 9. Use a persuasive technique. Note that persuasion doesn't really mean "convincing." The point is to make the consumers feel better about your product than anyone else's. For most people, how they feel determines what they buy. Here are some tried and true methods that advertisers rely on to make their ads stick. These include: Repetition : Getting your product to stick by repeating key elements. People often have to hear your name many times before they even know that they heard it (Jingles are one way to do this, but can also be annoying). If you go