Abraha&
1&
Meley Abraha
WRI-010
Professor Cindy Chavez
23 October 2012
Style and presentation in arguments
1. In the following advertising slogans, identify the type of figurative language used.
“Good to the last drop”(Maxwell House Coffee)
( This slogan is composed of variety of figurative languages; the most obvious one
being hyperbole because most coffee drinks tend to be “good until the last drop.”
Therefore emphasizing on Maxwell’s coffee being different from other coffees is
slightly exaggerated. If a slogan is a hyperbole it tends to overstatement or
extends the truth that is already known by the audience already knows. Most
people love coffee and they are aware that it is good but stating that it is good to
the last drop is slightly exaggerating.
“ It’s the real thing” (Coca-Cola)
-- Coca-Cola is indeed the real thing because most enjoy this refreshment “ to the
last drop.” Coca-Cola is associated with “ opening happiness” therefore the
purpose of slogan might be that the real thing is equivalent to happiness. It could
also lean more toward the metaphoric side if and only if it means being happy.
However if one interprets this as being genuine, it wouldn’t be a metaphor, one
would simply ask the question genuine what? From past experience I have seen
Coca-Cola’s association with “opening happiness” therefore is would make more
sense if the figurative language is metaphor.
“Melts in you mouth, not in your hands.”(M&M’s)
