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This document analyzes various advertising slogans and identifies the types of figurative language used in each. The slogans from maxwell house coffee, coca-cola, m&m's, u.s. Army, wheaties, double mint gum, america's milk processors, the yellow pages, volkswagen, chevy trucks, and pop-secret popcorn are discussed, with explanations of how hyperbole, metaphor, inverted word order, understatement, personification, and parallelism are employed.
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Meley Abraha WRI- 010 Professor Cindy Chavez 23 October 2012 Style and presentation in arguments
--This slogan could be an example of inverted word order. It could possibly relate to other figurative languages but the most prominent is the sentence order, which can affect the mood of the slogan. Therefore inverting the word order in the sentence can make arguments more memorable because they don’t follow the ordinary subject-verb-object order. “Be all you can be” (U.S. Army)
whether it is an object or a subject. Parallelism is the most closely figurative language associated with this slogan. This is because; it uses similar phrases— “real” in this case—for special effect.